Developed comprehensive business plan including legal framework, financial projections, and go-to-market strategyConducted in-depth market research to identify target audience and competitive landscapeCreated detailed advertising and user acquisition strategies for app launchManaged cross-functional planning involving legal, financial, and technical aspects of business development

Led initiative to revamp company's marketing direction through long-term strategic planningConducted comprehensive analysis of current marketing efforts and budget allocationDeveloped proposals for restructuring marketing budget to improve efficiencyCollaborated with cross-functional teams to align marketing goals with overall business objectives

Achieved an annual saving of over 60% while maintaining lead acquisitions by transitioning from bulk to qualified lead acquisition strategiesSpearheaded expansion into Chinese, Russian, and Indian markets, diversifying the company's international presenceLed a cross-functional digital team of eight specialists, including digital marketing manager, executive, social media specialist, PHP developers, SEO specialist, and digital creative designerImplemented comprehensive tracking systems for weekly, monthly, and yearly spends, delivering detailed monthly reports to the D.CEO on pitches, campaign statuses, media savings, revenue variations, and campaign objectivesConducted monthly training sessions for the digital team on performance optimization and emerging marketing strategiesCollaborated closely with major platforms including Oracle, Facebook, and Google to refine marketing strategies and maximize campaign effectivenessEnhanced organic conversions through focused SEO and web development initiativesLeveraged data analytics and competitor intelligence to inform strategic decision-making and maintain market competitivenessIntegrated digital strategies with offline marketing initiatives, ensuring cohesive communication across ATL traditional & digital media, BTL media, PR communications, and creative efforts

Handled both traditional and digital media for major accounts including Renault, MAF, Sharjah Tourism, Burger King, Sanofi, Ericsson, and othersNegotiated and concluded contracts with media suppliers for annual deals and burst campaigns across MENAProvided strategic consultation to clients on media planning and budget allocationProgressed to take on senior responsibilities, including managing key accounts and leading high-level negotiationsCollaborated with cross-functional teams to ensure integrated campaign execution

Managed relationships with a diverse portfolio of clients across various industriesProposed tailored media solutions to meet specific client objectives and market demandsFacilitated successful advertising campaigns for multiple Fortune 500 companiesDeveloped strong client relationships, contributing to business growth and retentionCollaborated with internal teams to ensure seamless execution of client campaigns

Identified areas for operational improvement and proposed innovative solutionsManaged relationships with key suppliers to optimize supply chain efficiencyLed internal coordination efforts to implement process improvements

Participated in intensive cross-departmental training program, gaining exposure to Marketing, Finance, Auditing, and AccountingContributed to various projects, developing a holistic understanding of business operationsMaintained ongoing project-based relationship with the company post-internship