• Worked with clients and managed accounts across various industries to understand their products/services and create digital campaigns to meet their goals• Built and optimized campaigns across multiple digital channels for clients in education, healthcare and medical devices, and communication industries• Continuously monitored campaign performance across clients to meet monthly, quarterly, and yearly goals• Analyzed and reported data across platforms to determine most effective campaigns and platforms• Performed market research to establish paid search and social strategies• Keyword research, ad writing adhering to brand guidelines, bid management, and A/B testing

• Text mined social media platforms to gauge overall customer sentiments of a recently launched product for a worldwide leading software, devices and services company • Worked with clients in Customer Insights and Analytics at the world’s largest retailer to understand business problems and develop analytical solutions for marketing and merchandising teams • Managed multiple teams working on various projects in a global delivery system• Designed marketing campaigns through rigorous hypothesis testing and analysis, and performed follow-up campaign measurement with test and control groups• Supported the retailer’s merchandising teams through a variety of projects including: cannibalization analyses, product affinity analyses, and identification of sales drivers for products, and establishing customer profiles• Provided real-time insights and made recommendations for improvement during peak seasons• Provided business stakeholders self-serve BI solutions through interactive Tableau and Excel dashboards to enable data driven decisions