The Daddy of a large projects family: Cloud-Native/Kubernetes/Training/COVID-19 Detection etc.- Growth-hacking work with revenue by driving marketing qualified leads to the Sales team and improving the end-to-end funnel and lifecycle marketing;- Identifying, testing, growing and ultimately profitably scaling inbound channels, balancing growth and learning, whether it’s events, digital ads or content;- Measurement, experiments and report performance: a passion for measurement and… Show more The Daddy of a large projects family: Cloud-Native/Kubernetes/Training/COVID-19 Detection etc.- Growth-hacking work with revenue by driving marketing qualified leads to the Sales team and improving the end-to-end funnel and lifecycle marketing;- Identifying, testing, growing and ultimately profitably scaling inbound channels, balancing growth and learning, whether it’s events, digital ads or content;- Measurement, experiments and report performance: a passion for measurement and tracking of success: Google Optimize, HotJar;- Management all digital activities, develop and strengthen the internal capability of the team;- Development a wide range of content campaigns to drive education and engagement;- Management and work with SEO: Ahrefs, SEMrush;- Management and full working with PPC: Google Ads, Facebook Ads, LinkedIn, Twitter, Bing Ads;- Data analytics to monitor revenue performance and uncover areas for improvement: Google Analytics, Google Datastudio;- Preparing and presentation recommendations, reports, and findings from experimental data up to executive and board level Show less

- Advertising mobile and PC campaigns in Adwords, Facebook, LinkedIn, Twitter, Baidu (Chinese), Bing Ads for the all world including USA, EU, China, India, etc . (Planning, launching, maintenance and analysis)- Development and implementation of advertising campaigns in Google Adwords:search, display remarketing, banner advertising, video advertising, Youtube Discovery, Youtube In-stream (pre-rolls)- Analysis, adjustment and optimization of advertising campaigns for the app growth of… Show more - Advertising mobile and PC campaigns in Adwords, Facebook, LinkedIn, Twitter, Baidu (Chinese), Bing Ads for the all world including USA, EU, China, India, etc . (Planning, launching, maintenance and analysis)- Development and implementation of advertising campaigns in Google Adwords:search, display remarketing, banner advertising, video advertising, Youtube Discovery, Youtube In-stream (pre-rolls)- Analysis, adjustment and optimization of advertising campaigns for the app growth of indicators ARPU, ROI, DAU, Retention- Full range of works with Google Tag Manager- Media planning- Working with a full range of targeting options: gender, age, keywords, remarketing, devices, countries, time ranges etc- Setting of targeted advertising in social networks such as Facebook, Instagram, LinkedIn- SMM tools: parsers, automatic scripts, mass following- Conducting permanent A/B tests: advertising and websites (using Google Optimize), increasing the effectiveness of advertising and optimizing the budget- Monitor traffic using Google Analytics, Yandex Metrica, AdJust, AppsFlyer- Work with analysis and optimization of existing landing pages and participation in the development of new ones- Development of promotional materials together with the designer- Participation in KPI production and reporting Show less

- Team management of 8 specialists: content and PR-management, design and video production- Media planning- Development and implementation of advertising campaigns in Yandex Direct, Google Adwords. Search, Display, remarketing, retargeting, video advertising (Youtube Discovery, Youtube In-stream (pre-rolls))- Analysis, adjustment and optimization of advertising campaigns for the growth of indicators ARPU, ROI, Retention, LTV- Working with a full range of targeting options:… Show more - Team management of 8 specialists: content and PR-management, design and video production- Media planning- Development and implementation of advertising campaigns in Yandex Direct, Google Adwords. Search, Display, remarketing, retargeting, video advertising (Youtube Discovery, Youtube In-stream (pre-rolls))- Analysis, adjustment and optimization of advertising campaigns for the growth of indicators ARPU, ROI, Retention, LTV- Working with a full range of targeting options: gender, age, keywords, remarketing, devices, countries, time ranges etc- Setting of targeted advertising in social networks VK, Facebook, Instagram the implementation of other SMM tools such as Publer- Using a wide range of tools for working with audiences: TargetHunter, Cerebro; PepperNinja;- Advertising on third-party Internet resources- Effective distribution of advertising budget on advertising platforms and control of budget execution with maximum efficiency and regular analysis, not only conversion from traffic to leads, but also conversion from traffic to sales- Monitoring of analytics and reporting, compilation of monthly reports and detailed analysis of work and results- Development of proposals to increase the volume and quality of traffic Show less

- Creation business plans- Formation of marketing strategy of the company in the market- Conducting competitive analysis (a map of competitors)- Analysis of existing and prospective markets- Forecast of the industry development and competitiveness of the services provided- Optimization of internal business processes and coordination between structural divisions (sales-marketing-analytics-IT)

- Processing of data arrays (Big Data)- Marketing researches- Research of key customers- Work with internal reporting and Business Intelligence and CRM systems- Search for new customers in the database and networks for the criteria and preparation of Sales Lists for the sales department