Oversee the planning, development and execution of the integrated marketing, product development, creative and direct-to-consumer initiatives, driving new customer acquisition, retention, engagement and brand awareness within the brand’s omnichannel marketplace.• Created 3-year brand vision and roadmap including product category strategy and innovation pipeline, communication tools and consumer engagement initiatives along with channel and geographic expansion playbook• Implemented processes and structure to improve cross-functional partnership, upfront innovation and operational planning and drive holistic go-to-market strategies that better amplifies messaging across channels thus maximizing sales opportunities• Led tri-phase quantitative market research including a clean beauty attitude & usage, consumer personas and digital journey mapping resulting in a strategically informed market segmentation and consumer profile targets for new product development, retail channel strategy and effective working media spend• Developed first-ever multi-pronged brand campaign to unlock brand potential, drive upper-funnel awareness, educate consumers on the brand purpose and launch corporate social responsibility initiative in order to drive long term brand affinity with current and new customers• Worked to improve DTC KPIs including decreasing CPA and customer payback period while increasing AOV by restructuring team to focus on effective performance marketing tools, customer acquisition, retention and drive overall UX and UI improvements• Oversee new category product launch disruptors , including sexual wellness and CBD, with inclusive consumer messaging, product/ingredient education and influencer partnerships, while driving base business support across channels resulting in double-digit year-over-year net revenue and bottom-line growth

Led Sally Hansen’s global cross-functional 17-person team including Category Marketing, Digital and E-Commerce Strategy, Product Development/Innovation and PR/Influencer Marketing• Created long-term, strategically-led brand vision and road-map including a highly differentiated and consumer-insight led innovation pipeline of product, communication tools and consumer engagement initiatives along with channel and geographic expansion opportunities• Drove global brand turnaround including rebranding and repositioning of Sally Hansen in 2017 including uncovering brand founder’s story that in turn inspired the new logo, new platform of “Self-Made Beauty” and first-ever global brand campaign anchored by breakthrough creative • Accelerated Sally Hansen’s category leadership in key markets including US, Canada, Russia, Australia, UK, Poland and Argentina while managing the launch, development and growth in key strategic regions in the EU and LATAM• Improved global P&L with oversight and accountability for topline growth, GM and OI improvements and non-working development budgets• Drove holistic, integrated marketing plans from concept to consumer that encompass 360 tool kits and playbooks • Conceptualized and managed year-long brand partnership with Crayola that drove strongest category sell-out along with award winning creative and in-store execution • Stemmed nail category decline and grew market share with the development and launch of the award-winning Miracle Gel Nail Color in ‘14/’15 exceeding net revenue target by more than 3.5x and garnering over 50 awards worldwide • Spearheaded digital renovation raising consumer awareness, engagement and loyalty, including the launch of the award-winning and breakthrough ManiMatch mobile app• Implemented and led global cross-functional team charged with streamlining Coty’s nail category strategy and upstream product development initiatives

• Responsible for Sally Hansen’s Global Nail Color segment, representing 65% of total brand sales, including but not limited to portfolio strategy, P&L oversight, base business management, new product development, advertising/promotional tools and budget• Led Global development for category expansion and new technology including the successful and award-winning launches of Salon Gel Polish, Salon Insta-Gel Strips and Salon Effects Real Nail Polish Strips, the #1 Color Cosmetics launch of 2011• Developed category objectives and Global growth strategies to expand the brand’s reach into new markets outside the U.S., resulting in 30% sales growth in the U.S. and 25% growth in new and emerging markets including Russia, Australia, Germany and the UK• Created the comprehensive Global digital strategy for the Sally Hansen brand including agency management, Global brand website re-launch, tactical social media programs and digital templates for all markets• Responsible for the daily management, growth and development of five direct reports including a senior manager, manager, assistant manager, coordinator and intern• Led worldwide marketing strategy for Coty’s nail segment across corporate portfolio of brands through implementation of cross-functional Nail Category Management Team

• Responsible for global P&L oversight including total category sales and product development, advertising/promotional expenses for the Sally Hansen Nail Color and Hair Removal (B&D) categories• Led global development 2 product categories for which Sally Hansen is the U.S. market leader with over 50% market share in Nail Color and 35% market share in B&D• Developed category objectives and global growth strategies in order to expand the brand’s reach into new markets outside the U.S.• Created the comprehensive global digital strategy for the Sally Hansen brand including signing a new agency selection, a brand site overhaul, tactical social media programs and digital templates for emerging markets

• Responsible for global P&L oversight including total category sales and product development, advertising/promotional expenses for the Sally Hansen Nail Color and Hair Removal (B&D) categories• Led global development 2 product categories for which Sally Hansen is the U.S. market leader with over 58% market share in Nail Color and 35% market share in B&D• Developed category objectives and global growth strategies in order to expand the brand’s reach into new markets outside the U.S.• Created the comprehensive global digital strategy for the Sally Hansen brand including signing a new agency selection, a brand site overhaul, tactical social media programs and digital templates for emerging markets

Senior Global Marketing Manager on the Sally Hansen color cosmetics brand overseeing the personal care and foot care product categories. Portfolio includes bleaches, waxes and depilatories, of which Sally Hansen is the dominant market leader. Responsibilities include but not limited to full P&L oversight, new product development, launch and execution planning and base business management.

As the current Global Marketing Manager of Stetson, Tim McGraw and new Faith Hill fragrance portfolios, I am responsible for managing all new projects and communication with the licensor, exploring new product ideas, driving the creative and product development process and bringing products to market.

Developed new course entitled “The Business of Beauty” for the Cosmetics and Fragrance Marketing division of the Fashion Institute of Technology. Offered to undergraduates and continuing students, the course focuses on the fundamentals of marketing and how those principles apply to the beauty industry along with historical case studies

As the Assistant Marketing Manager at Aveda, I was responsible for managing all new product development, ideation, positioning and launch of new Styling and Hair Spray products. Additionally, I was responsible for overseeing the day-to-day business of all existing Styling and Hair Spray skus.

While working as a freelance marketer for Aveda, I was responsible for developing the marketing plan for an Aveda Men's line, which is slated to launch in July 2007. Part of the development plan included a global collateral campaign targeting male customers and recommending existing skus. Additionally, I was responsible the initial concepting, formula development and positioning of the new men's line.