Spearheaded the transformation of non-sales personnel into an efficient sales, leasing and operations force. Established an engaging contest and incentive structure, cultivating a culture of enthusiastic salesmanship, ultimately driving substantial business expansion. Oversaw all aspects of workforce management, from retention and training to the development of marketing collateral, street signage, banners, and community site maps. Collaborated effectively with an online third-party agency to revamp the company's online presence, including website development, branding and social media engagement. Recognized the significance of application volume as a critical metric, directly influencing leasing and sales NOI figures.  Ensure occupancy targets were met or exceeded through leasing and resident retention. Direct leasing and marketing efforts, conducted regular property visits to assess physical condition, staff performance and identify areas for improvement. Instituted an application-centric approach, resulting in exponential growth - more applications translated into more approvals, ultimately leading to higher closure rates. Developed and executed a comprehensive 36-week training program, fostering unity across all communities.  Achieved significant year-over-year (YOY) growth in 2022, with sales surging by an impressive 121%, leases by 84%, application volume by 71%, and total occupancy by 67%. Key contributor to annual occupancy, leasing and sales budgets. Experience in portfolio oversight, ensuring properties meet financial and operational goals, ability to make data-driven decisions to optimize portfolio performance.  Navigated the acquisition of 25 diverse communities in 2021, each with varying employee commitment and capabilities. Orchestrated the holistic management of sales, leasing, marketing, training, and occupancy dynamics across an expansive portfolio of over thirty-nine thriving single and multifamily communities.

Pioneered the creation of a meticulously organized, adaptable, and effective sales and operational framework by assessing personnel needs in each community and conducting a comprehensive survey of available tools, programs, and resources to optimize marketing and sales functions. Orchestrated strategic leadership over sales, leasing, marketing, training, and occupancy performance across an extensive portfolio spanning forty-six manufactured home communities nationwide. Collaborated at the highest echelons of leadership, working closely with the CEO, Director of Property Management, Associate Director of Property Management, and VP of New Homes to craft detailed annual business plans and budgets for each community.  Strong financial management skills, including developing and managing property budgets, P&L, analyzing financial reports, and implementing cost effective strategies to enhance profitability. Instigated a transformative shift, emphasizing the pivotal role of applications in driving sales, resulting in a notable 25% surge in application volume after personally training all 80 team members while streamlining processes for maximum efficiency. Rescued an initially underperforming property on the brink of investor abandonment, transforming it into a profitable asset within two years while achieving an impressive 35% increase in applications across Michigan, Georgia, and California regions. Implemented a highly efficient system for real-time updates of the company's home inventory, boosting its visibility by 25% on industry websites and various sales channels. Oversaw CapEx projects while developing operational budgets and forecasting income. Revolutionized the organization with a company-wide sales infrastructure lauded for its adaptability and predictive capabilities, leading to significant efficiency gains in sales, leasing, and marketing across all communities.

Orchestrated the management of a diverse portfolio comprising 40 properties and their respective personnel. Oversaw single-family and multifamily home sales, loans, and leases. Conceptualized and delivered comprehensive training programs tailored for all properties and staff. Assumed responsibility for the comprehensive development and training of both new and existing employees, instilling a sales and leasing philosophy and fostering a vibrant sales culture. Leveraged historical data and market trends to forecast and formulate tailored sales and marketing strategies for each community.Highlights of accomplishments in this role include:• Introduced a transformative RPS (Revenue Producing Site) framework, a key growth metric, achieving an impressive 78% surge in application volume and a significant 62% boost in sales, resulting in an outstanding 71% year-over-year growth with additional details available in the hardware.• Implemented an advanced CRM program with effective metrics, efficiently identifying underperforming communities and employees.

Implemented a streamlined approval process, improving property manager autonomy by fostering seamless communication with senior leadership. Undertook an extensive site visitation and training initiative, equipping them with essential skills in financial management, administration, corporate policies and procedures, property infrastructure, organizational proficiency, litigation processes, property collections, maintenance, and mechanical procedures. Established a cohesive team culture that encouraged the sharing of best practices and treated managers as key stakeholders.Highlights of accomplishments in this role include:• Liaised closely with property managers to optimize occupancy rates, identify valuable assets, and prepare them for income generation. • Devised and executed an impactful marketing campaign aimed at boosting call volume, property tours, and application volume.

Assumed a pivotal role in meticulously reviewing and greenlighting call center technology and reservation platforms, encompassing a wide array of systems including Yardi, Vestivo, Campground Manager, Manage America, and CRM giants like Sales Force, Five9, You’ve Got Leads, Cisco, ShoreTel, and Chase Data. Ensured that each system boasted the essential reports required for tracking conversion, performance, and closure rates (C/P/H), thereby serving as invaluable tools for performance assessment. Revolutionized the landscape of call center teams by laying the foundation for a culture characterized by enthusiasm and enjoyment.Highlights of accomplishments in this role include:• Orchestrated the management of a diverse portfolio comprising 22 community resorts, aligned with the company's overarching objective of initiating a conversion program to transition renters into homeowners.• Pioneered call center teams, cultivating a vibrant and enjoyable workplace culture while achieving an exceptional 90% employee retention rate in the first year.

Conducted regular property visits for accurate forecasting, direct team engagement, and thorough operational and sales audits encompassing inventory, P&L analysis, curb appeal assessments, scorecards, and compliance with company standards. Assumed accountability for directing all direct reports in the region to cascade tactical plans to achieve sales objectives and ensure the attainment of net operating income targets.Highlights of accomplishments in this role include:• Coordinated comprehensive management of sales, leasing, and marketing strategies for a diversified portfolio of 14 manufactured home communities across three metropolitan areas, encompassing a staggering 6,331 developed, leased, and for-sale home sites.• Performed in-depth reviews of financial statements, meticulously scrutinizing content to confirm budget adherence, accurate reporting of occupancy and account status, precise coding, and validation of owed amounts.