Jeremy Wilbur work email
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I'm an award-winning, data-driven digital marketing and ecommerce leader with 20 years of global experience delivering results. I’ve worked at advertising agencies and within large, matrix organisations, so I understand what it takes to successfully develop strategies, influence, execute and optimise digital marketing whilst developing and motivating a team of experts.🔹I have experience across the key channels of performance digital marketing strategy & execution. This includes audience targeting, segmentation, SEM, SEO, programmatic display, paid social, mobile, analytics & website development. I’m also well-versed in brand marketing, content marketing and social strategy.🔹ROI and CPA are two of my favourite words. I have a track-record of generating results with a keen focus on cost-per-acquisition and return-on-investment KPIs.🔹There are few things I find more rewarding than coaching, developing and motivating a diverse team of digital experts. You'll see in my "LinkedIn Recommendations" below some insights in to my management/coaching style but the short story is: I adore leading and putting my team in the spotlight and am extremely sensitive to culture, personality and finding ways to make everyone shine.🔹Some people fear how rapidly the digital landscape changes. Me? I'm absolutely driven by it and enjoy adapting to new platforms and media opportunities. Although 'the next big thing' doesn't always manifest to ROI, I always set aside a portion of budget for ongoing experimentation and first-mover advantage. 🔹Although my historic experience is within B2C Hospitality, B2C/DTP Pharma and B2C Healthcare, I have recently moved into B2B Marketing to push myself and learn an entirely new industry. 🔹Australia is my home now, but I have worked/lived in the US, Europe and Asia. My previous roles have been global and I have an especially deep knowledge of the Asia-Pacific market. I apply a global mindset to all of my work, particularly given how connected we all are.🔹I've won multiple awards within my industry, including Marriott International's "Digital Leader APEC", Hilton Worldwide's "International eCommerce Circle of Excellence" and DMA's "Star of Search (SEM/SEO)".🔹I’m LGBTQ+ 🏳️🌈 and dedicate time annually to a non-profit organisation to generate funding for queer health.
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Head Of GrowthBared FootwearMelbourne, Vic, Au
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Director, Performance Marketing (B2B & B2C) - AnzReece Group Apr 2023 - PresentMelbourne, Victoria, AustraliaReport to Digital Experience Leader and oversee media buying agency.•Lead omni-channel & omni-screen media strategy, buying and optimization across B2B and B2C segments with a concentrated focus on performance marketing (SEM, SMM & Programmatic) as well as TV, digital audio, radio and print.•Drive efficiencies in media for Reece across all business units.•Ensure all media efforts are unified and there is buy-in from both Marketing and Merchandising teams.•Expand internal knowledge of and relationship with key media partners to extract greater value for Reece, including Google, Meta, LinkedIn and more.•Intermediate all paid media recommendations from media agency (a team of experts dedicated to our business)•Take leadership role in Marketing Operations to drive workflow efficiency and campaign automations• Lead generative AI transformation for Marketing including prompt engineering, AI orchestration and comms -
Director, Brand, Social, Content Marketing And Campaigns - ApacHilton Apr 2021 - Nov 2022Melbourne, Victoria, AustraliaReported to VP, Marketing & Loyalty APAC with 1 direct report-Led brand marketing efforts for Hilton's APAC brands including positioning, visual identity and collateral development-Drove social media marketing efforts in region across relevant social channels (Instagram, Facebook, etc.)-Explored new media opportunities including YouTube Director Mix to deliver highly personalized video advertising content to affinity audiences and Flashtalking to deliver DCO banner creative-Identify new creators and expand content efforts -Delivered unique creative to support leisure travel campaigns across APAC as well as on region-specific platforms such as LINE, Kakao and Naver -
Advanced Spanish Language StudiesCamino Barcelona Spanish Language School Sl Jan 2020 - Jan 2021Barcelona Area, Spain•Achieved a life-long dream of studying Spanish and significantly enhancing fluency level•Completed 751 hours of intensive language study•Expanded Spanish fluency from level A2 beginner to C1 advanced -
Senior Director, Digital Client Services - ApecMarriott International Mar 2019 - Dec 2019Sydney, AustraliaReported to VP, Digital Services and had 24 direct reports and dotted lines.• Lead a team of 32 in-market ecommerce / digital experts including Directors, Senior Managers, Managers & Executives. Established team culture, drive engagement, made hiring decisions, coached & counselled. • Set strategic direction of digital efforts for 800+ hotels spanning 24 Asia Pacific markets, including China, India, Japan, Korea, Australia, Singapore, Malaysia, Maldives, Thailand, Vietnam & Philippines. Managed communication streams. • Leverage Marriott’s approved platforms & programs and design innovative solutions to achieve goals.• Serve as KOL and stakeholder management escalation point for APAC-based hotels. -
Director, Apac Ecommerce + Digital ServicesMarriott International Sep 2017 - Mar 2019Sydney, AustraliaReported to VP, Digital Services and had 32 direct reports and dotted lines.• Lead a team of 32 in-market ecommerce / digital experts including Directors, Senior Managers, Managers & Executives. Established team culture, drive engagement, made hiring decisions, coached & counselled. • Set strategic direction of digital efforts for 800+ hotels spanning 24 Asia Pacific markets, including China, India, Japan, Korea, Australia, Singapore, Malaysia, Maldives, Thailand, Vietnam & Philippines. Managed communication streams. • Leverage Marriott’s approved platforms & programs and design innovative solutions to achieve goals.• Serve as KOL and stakeholder management escalation point for APAC-based hotels.
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Director Ecommerce + Digital, AustralasiaHilton Worldwide Jan 2016 - Aug 2017Sydney, AustraliaReported to VP, Marketing & eCommerce, APAC and had one direct report.• Lead Digital Marketing & eCommerce growth strategy and tactics for 24 hotels across Australia, New Zealand, Fiji, French Polynesia & Noumea; fully activated hotels digitally and ensured rapid achievement of Web Direct and Fair Market Share KPIs to drive digital sales; provided hotel-level reporting.• Innovate digital business models to generate engagement, ROI and CPA via natural search, paid search, online direct referral partners, display advertising and paid social. Explore attribution modeling to maximise investment.• Establish strategy to ensure Hilton.com hotel content was the highest quality with a focus on being simultaneously eCommerce-friendly and customer-friendly to drive commercial success.
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Director Of Global Performance Marketing, Luxury BrandsThe Ritz-Carlton Hotel Company L.L.C. Feb 2014 - Jan 2016Washington, District Of Columbia, United StatesReported to Ritz-Carlton Senior Director, Digital & eCommerce and had four direct reports.• Lead global digital marketing strategy with focus on customer acquisition of highly targeted luxury travel audience.• Develop and expand digital business models to generate engagement, ROI and CPA via natural search, paid search, online direct referral partners and display advertising.• Partner with Brand Marketing on brand strategy & PR teams and vendors on social media efforts and metrics.• Advocate for enhanced analytics and insight-driven data visualizations; identified new digital opportunities & partnerships; improved webpages for conversion rate optimisation.• Collaborate with 12 digital agencies across search, media, technology, analytics, social and creative to ensure performance marketing digital execution was optimized for audience, device and context. -
Director, Global Digital Performance Marketing (Sem)Marriott International Mar 2012 - Feb 2014Washington, District Of Columbia, United StatesReported to VP, Digital & eCommerce Marketing and had 2 direct reports.• Manage sophisticated global paid search programs responsible for significant percentage of booked revenue on marriott.com and ritzcarlton.com. Expand program in to untapped global source markets and languages. Manage complex, high-profile budget management. Oversee efforts in Americas, EMEA, ANZ, APAC.• Provide deep and critical, full-funnel performance analysis across online marketing channels from awareness to ROI.• Manage one Senior eCommerce Marketing Manager and one eCommerce Marketing Manager. Set team goals, measured performance, provided new opportunities and proactively communicated growth areas to direct reports.• Direct six global, top-tier search agencies responsible for management of paid search execution, testing, bidding & conversation rate optimization. Influence marketing budget, market growth, marketing programs.• Work closely as key internal contact for ~15 leads across Brand Marketing and Brand Promotions teams; develop relationships and manage individual budgets and goals accordingly; strive for maximum collaboration.• Build brand-awareness and ROI-focused business models as digital marketing strategist to evaluate new opportunities vs. revenue goals. Create detailed presentation materials to influence executive team and sales channels.
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Senior Manager, Global Digital Performance Marketing (Sem)Marriott International Jun 2010 - Mar 2012Washington, District Of Columbia, United StatesResponsibilities:• Manage a sophisticated global paid search program at Marriott International responsible for significant percentage of booked revenue on Marriott.com. Expand program in to untapped global source markets. Manage complex global budget.• Support all Marriott brands through paid search – from brand-level awareness messaging to unique, property-specific creative.• Provide deep and critical, full-funnel performance analysis across online marketing channels (from awareness to ROI).• Develop and leverage internal & external relationships to achieve goals, drive business forward and deepen connections.• Manage two eCommerce Marketing Managers responsible for Americas and Non-Americas, respectively. Set team goals, measure performance, provide new opportunities and proactively communicate growth areas to direct reports.• Oversee six global, top-tier search agencies responsible for management of paid search execution, bidding & optimization.
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Ecommerce Marketing ManagerMarriott International Jul 2008 - Jun 2010Washington, District Of Columbia, United StatesResponsibilities:• Managed North American-based paid search program at Marriott International.• Managed Marriott International’s global partnership, strategy and marketing implementation on TripAdvisor.com.• Built ROI-focused business models to evaluate new online opportunities against revenue-driving goals.• Worked closely as key internal contact for ~15 individuals across Brand Marketing and Brand Promotions teams; develop relationships and manage individual budgets/goals accordingly.• Directed 9-person ad agency team responsible for day-to-day optimization of paid search program.• Directed launches and regular reporting of ad hoc paid search campaigns to support unique internal products including Group business leads and other revenue-driving areas.
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Digital Account SupervisorWunderman Feb 2007 - Jun 2008Washington, District Of Columbia, United StatesManaged CPG clients at GlaxoSmithKline (consumer healthcare) and MedImmune (biotech).• Marketing Strategy: Led interactive marketing strategy and client planning to meet financial objectives and enhance product loyalty.• Project Management: Coordinated on-time, on-budget launches of email campaigns, online ads, UX design, websites, and search engine marketing (paid and SEO).• Analysis: Analyzed program results using multiple online marketing reporting sources.• Best Practices: Provided industry best practices and POVs on visibility, social computing, UX/UI design, and process efficiencies.• Regulatory: Worked with med/legal regulatory bodies for marketing approvals.• Team Management: Managed and developed Account Executives and Associate Account Executives.Achievements:• Co-led the Breathe Right business pitch, securing a new business win for the agency.• Received the agency Leadership Award for contributions to the GSK client business.• Brand Experience: GlaxoSmithKline: Breathe Right® Nasal Strips (nasal congestion), Nicorette® (stop-smoking gum), Commit® (stop-smoking lozenge), Nicoderm CQ® (stop-smoking patch); MedImmune: SYNAGIS® (RSV protection for premature babies). -
Senior Digital Account ManagerDigitas Health Jul 2003 - Feb 2007Philadelphia, PaManaged pharmaceutical brands at AstraZeneca for patient and professional audiences.• Online Marketing: Planned and coordinated websites, banner ads, targeted emails, interactive segmentation, database analysis, opt-in strategies, and CRM integration.• Programs: Launched online conversion and adherence programs.• Strategy: Developed and presented strategy decks for business objectives, strategic planning, and needs assessments.• Regulatory: Collaborated with med/legal regulatory bodies for marketing approvals.• Client Relationships: Grew client annual budget to $2MM+ (30% YoY increase).• Brand Experience: NEXIUM® (acid reflux), ARIMIDEX® (early breast cancer), FASLODEX® (advanced breast cancer), AstraZeneca Cancer Support Network (patient reimbursement, education, and support).
Jeremy Wilbur Skills
Jeremy Wilbur Education Details
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Journalism -
Camino BarcelonaSpanish Language And Literature
Frequently Asked Questions about Jeremy Wilbur
What company does Jeremy Wilbur work for?
Jeremy Wilbur works for Bared Footwear
What is Jeremy Wilbur's role at the current company?
Jeremy Wilbur's current role is Head of Growth.
What is Jeremy Wilbur's email address?
Jeremy Wilbur's email address is je****@****ton.com
What is Jeremy Wilbur's direct phone number?
Jeremy Wilbur's direct phone number is (301)-380*****
What schools did Jeremy Wilbur attend?
Jeremy Wilbur attended University Of Oklahoma, Camino Barcelona.
What are some of Jeremy Wilbur's interests?
Jeremy Wilbur has interest in International Travel, Ecommerce, Alpine Skiing, Social Media, Scuba Diving, Online Marketing, Sem, Health.
What skills is Jeremy Wilbur known for?
Jeremy Wilbur has skills like Digital Marketing, Seo, Ppc, Email Marketing, Database Marketing, Social Media Marketing, Team Building, Vendor Management, Vendor Relations, Web Analytics, Mobile Marketing, Search Advertising.
Who are Jeremy Wilbur's colleagues?
Jeremy Wilbur's colleagues are Renee Scascighini, Kate Knight, Annabel Carter, Tenetia Anderson, Gemma Daly, Bill Zairofi, Charlee Campbell.
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Jeremy Wilbur
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