• Developed an MVP and onboarded initial customers by conducting extensive user interviews to validate features and refine the product.• Integrated advanced AI capabilities for content creation and layout selection, utilizing Llama, Hermes LLMs, and Pexels.• Building a beta version with personalized landing page functionality, leveraging data sources such as IP addresses, referrals, and CRM data.• Continuing to enhance the platform by integrating AI-driven personalization and expanding customer acquisition efforts.

• Led a major UI/UX overhaul in the app, prioritizing customer requests based onimpact, feasibility, and business value, resulting in a +12-point NPS improvement andincreased customer retention.• Designed and delivered an analytics and reporting feature, driving the process fromuser research and testing through detailed specifications and collaboration withengineering, resulting in a successful upsell with SAP.• Integrated customer feedback into product roadmaps, resulting in a 10% increase infeature adoption rates over six months.• Designed and integrated an NFT minting builder for TIME’s SaaS, enabling enterpriseclients to launch digital collectibles.

Built a platform that generated millions in ARR and played a key role inBrandcast’s acquisition by TIME Magazine.• Designed an advanced no-code website builder, enabling enterprise clientsto drastically reduce manpower by creating and managing web contentindependently.• Conducted user research and testing with feedback from over 100 users,refining usability and improving NPS (Net Promoter Score) by 15%.• Designed and integrated collaborative tools for enterprise clients likeMcKinsey and Colliers, enabling seamless teamwork between designers andnon-designers, reducing task completion time by 25% through streamlinedworkflows and fewer dependencies.• Facilitated cross-department collaboration using agile methodologies,partnering with PMs, customer success, and QA to collect and prioritizecustomer requests based on impact, business value, feasibility, and time-to-market,leading to successful client implementations and improved outcomes.

• Designed and developed Brandcast 1.0, a user-friendly web design tool for real-time collaboration.• Built an intuitive design system to ensure consistent user experiences across the platform.• Simplified design tools to make website creation accessible to non-designers, expanding the platform’s appeal.

• Collaborated with founders to define product vision and strategy, conducting user interviews and tests to refine features.• Managed design engineers to support product development, creating and testing early prototypes to gather user feedback.• Launched MVP on TechCrunch, securing over 2,000 user sign-ups on the first day.

• Conducted user interviews to gather insights and shape product features for a social shopping startup app.• Created prototypes and conducted user tests to validate design decisions and refine functionality.• Contributed to the early development and strategy of the app in a San Francisco incubator.

• Designed and developed advanced templates for a boutique CMS, applying user-centric design principles to simplify content editing for end users.• Conducted iterative testing and feedback sessions to refine designs, ensuring they met client needs and expectations.

• Designed and developed Flash-based e-learning courses on employment law for LawRoom, now EverFi.• Collaborated with subject matter experts to translate legal requirements into training modules.• Conducted user testing to refine course navigation and improve employee engagement.• Implemented design solutions to meet accessibility standards and ensure compliance with legal requirements.

• Designed various print materials such as mailers, banners, and pamphlets for ProConcepts.• Conducted press checks to ensure high-quality production and consistency across printed materials.• Collaborated with clients to conceptualize and deliver effective branding and promotional campaigns.• Managed multiple projects simultaneously, meeting tight deadlines while maintaining design quality and creativity.