Client Onboarding: Account setup across multiple platforms. (Paid Search, Paid Social, Programmatic, Google Tag Manager, Merchant Center, Google Analytics, 3rd party Analytics Platforms and Feed Management Software).Campaign Parameter Management: Ensure the addition of tracking parameters across all campaigns within paid search, paid social and programmatic media buying.Technical Troubleshooting: Address errors related to Analytics or GTM Tags.Conversion Tracking: Implementing conversion tracking for media buying platforms. Pulling custom parameters from website data layer utilizing tags, triggers & variables.Data Feed Management: Modify data feeds with filters, attributes, operators, and values. Ensure feeds comply with requirements and guidelines of various search engine and social platforms.Analytics and Strategy Refinement: Utilize analytics to assess visitor behavior, leveraging insights to fine-tune and optimize paid campaign strategies.Client Account Management - Launch campaigns, manage monthly spending and optimize.

Contribute to the client strategy and operate in-platform to drive results and growth. Be the front-line executor of our client’s paid media strategies. Implement current best practices within the platform, regularly optimize for the client’s goals, and make strategic recommendations to the AMs based on personal findings and the current marketing climate.Execute the in-platform strategy. Meet contractual obligations and stay in-scope. Regularly analyze, optimize and report on in-platform performance.Build trust with clients and account managers. Collaborate with the team, be responsive, and complete items on time. Communicate in-platform learnings and recommendations to the AM.Ensure platform budgets do not overspend or underspend.Spend time self-learning, staying up to date on the latest practices and tactics in-platform.

Consult small and midsized businesses with Facebook ads technical issues and strategy.Install FB Pixel on WordPress, Shopify, Wix & Squarespace.Create Shops on Facebook and Instagram.Set-up catalogs for Dynamic Products Ads.Set up and register business page for non-profit organizations.Guide and implement fundraisers using Facebook ads.Improve Lead Generation and E-Commerce strategy.Implement marketplace ads for auction businesses. Read HTML & Javascript.Create funnels from Facebook pages to groups.Create e-commerce funnels (prospecting and retargeting)Analyze creatives and click-through rates.Copywriting for hundreds of brands, lead gen & e-commerce.

Increase brand awareness for local brands using google ads.Build, plan and implement overall digital marketing strategy.Improve on-site SEO and inform clients of best practices.