Oversee operations planning and policy communication campaigns to help improve legislation compliance and build awareness of progressive workplace practices in various sectors. Established communications plan on strategic outreach to stakeholders, proposed key measurables and improved outcomes for the industries. Curated and prototype marketing collaterals through deep dive customer interviews, A/B testing and developed persona archetypes using Design Thinking and Behavioral Insights to better understand customer insights and industry workplace practices. Worked with Tripartite partners such as the Singapore National Employers Federation (SNEF), National Trade Union Congress (NTUC) and Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) on workplans and helped curate workshops/clinics targeted at employers to help improve EA compliance, introduced SME productivity solutions grant through Enterprise Singapore, Lean Enterprise Development (LED) and shared technology applications such as HR softwares/tools to companies.Organising committee for the inaugural Singapore Conference on the Future of Work and ASEAN Ministers meeting 2019 organised by the International Labour Organisation (ILO), MOM, NTUC and SNEF. Provided oversight on hospitality arrangements, event venue and official programme scheduling. Overseen event management services and briefed over 40 Liaison officers on staffing of foreign ministerial/heads of delegations, admin and protocols arrangements.Led department CSR projects with over 200 employees to help plan social activities with the elderly community. Organised learning trips for groups of at-risk children to the Singapore Science Centre and Asian Civilisation Museum for experiential activities. AchievementsNational Day Award 2018 - Efficiency Medal (State award)

Tasked to enhance MOM's service quality framework, reviewed issues management and service recovery processes, periodic service audits and systemic and operations lapses. Provided daily reports to senior management on service design issues, incident reports, benchmarking of service recovery approaches, industry trends and assessment of customer management strategies across the organisation. Sense-make customer insights for UX planning and design approach to address users needs. Established a communication matrix and engaged over 12 departments on service approaches to ensure effective service delivery and case resolution. Led a series of engagement series with various internal divisions to help build a community network of service domain experts.Overseen service strategies for the various departments, mentored and coached colleagues on business improvement strategies and UX designs to improve customer journey on MOM services. Mooted a study for user journey mapping (CJM) and implemented design thinking methodologies to identify pain points across existing omni-channels (service blueprint). External Communications Lead for stakeholder education for the launch of the Ministry of Manpower (MOM) Services Centre in 2012. Collaborated with external partners and various government agencies to coordinate communications/media outreach.Lead and planned department's CSR project for employee participation and engagement for the beneficiaries of Bedok Family Service Centre to the Asian Civilisation Museum (ACM) to build on social awareness and cognitive abilities to learn more about asian cultures and values.Achievements:PS Commendation Award, 2012 - Quality Service Management, Minister for Manpower Award 2013 - World Class MOM Services Centre, MOM Organisational Development Silver Award, 2014 - Organisational Excellence Award (i-Appointment)Ministry for Manpower Award 2015 - Fair Consideration Policy FrameworkMinistry of Manpower, Outstanding Service Award, 2018

Pioneer digital media team strategist; managed FB content updates, feedback and FB insights/analytics framework; (Provided daily media monitoring reports, analysis and trending of key issues, provided timely analysis reports; Facebook and blog administrator; managed corporate CMS website content, training web users from other divisions, coordinate and approved website updates and facilitated Web projects with departments; Contributed to Singapore Workforce Branding campaign (print/ online strategy) to highlight the Singapore’s diverse workforce to external markets, worked on Bloomberg’s Singapore Sessions – collaboration with EDB and MOM, campaigns involved interviews with C-suite executives and company case studies to highlight innovation and high- valued business environment in Singapore. Managed external public relations/ ad agencies/ media owners/ designers on workforce-related communications efforts, marketing designs and stakeholder engagement efforts. Achievements: Established social media policy guidelines and analytics template and brainstormed for mobile application ideas for corporate website and services, Part of project team to managed Bloomberg's Singapore Session - in collaboration with EDB-MOM broadcast/ print media with media owners and pr agencies. Exceeded online community membership for corporate facebook, created on-going online content and engagement strategies with stakeholdersFacilitated as liaison officer to local and foreign ministerial guests for official functions and handled daily media queries for press announcements such as employment quarterly statistics, workforce related initiatives announcements.

Assist professor in monitoring class participation, in-class discussions, coordinated guest speaker sessions and feedback on course related issues

HSG St Galen - Asia Term SMU - Project leader on Lufthansa AG market research study on strategic communication and social media tools to gain potential access to new and emerging markets in the region. Presented to Lufthansa AG APAC head on recommended strategies and tools to effectively target key emerging customer segments and provided quantitative data and qualitive insights on various initiatives to the senior leadership.

Established and instituted environmental policy research for sustainable development in shipping. Contributed to the 100-day communications framework for the CEO Implementation of initiatives & researched on development of media announcements on M&A, Rights Issue, global trade, competitor analysis and corporate governance for senior management on daily basis.Managed external public relations/ ad agencies and voluntary welfare organisations on communications campaigns such as Arts Biennale, Berlin Wall project, Hair for Hope project. Achievements:Sustainable report and key findings highlighted in the Annual reportAwarded Industrial attachment award by Maritime Port Authority Singapore (MPA)

Review of marketing and business development initiatives, executed procurement inventory templates and assisted in redefining corporate identity and branding.

Instituted environmental policy research, illustrated community relations program to internal customersImplementation of initiatives & researched on development of media announcements on key organisation developments. Reporting of global trade, competitor analysis and corporate governance for senior management on daily basis.Worked with external public relations/ ad agencies on communication campaigns