Jeremy Thompson Email & Phone Number

Boston, Ma, Us

Worcester, Ma, Us

Boston, Massachusetts, Us

▪ Promoted to assume full responsibility for marketing, recruitment, and admissions for LLM, master’s degree, and certificate programs; accountable for enrolling 250+ students each year. Reorganized consolidated staff to work effectively as one team. Facing a 40% mid-cycle application shortfall, orchestrated a turnaround to enroll the largest entering class in three years, reduced spending on tuition discounts by $800K, and delivered net revenue for the school after two years of net losses.▪ Transformed the school’s news and editorial strategy for the singular purpose of advancing its reputation with members of the legal academy and industry influencers, emphasizing quality over quantity with a focus on thought leadership and expert commentary in favor of school news. Aligned content and design of print magazine with new strategy. Engagement rates increased by 47% over a 12-month period.▪ Spearheaded a proactive approach to positioning faculty as thought leaders and public intellectuals, providing expert commentary on important matters of law and policy. Prioritized op-eds during phase one of the campaign, securing placements with the Washington Post, the Los Angeles Times, the New Yorker, the Atlantic, USA Today, the Boston Globe, MSNBC, The Hill, Harvard Business Review, and more.▪ Served as trusted communication and policy adviser to the dean and senior leadership team, particularly on matters with the potential to impact the school’s reputation. Effectively navigated several internal communication challenges presented by the global pandemic and concurrent issues, helping to ensure business continuity and operational effectiveness.▪ Initiated a comprehensive overhaul of BU Law’s website to transform it into a marketing engine to drive the school’s business goals. The new site, scheduled to launch in June 2022, will also align the school more effectively among its competitive set.

Boston, Massachusetts, Us

Cambridge, Ma, Us

▪ Reorganized and reinvigorated the marketing team, achieving a better balance of service and strategy, assuming a more appropriate level authority and accountability, and improving results, all while simultaneously implementing personnel cuts and budget reductions in excess of $1 million.▪ Spearheaded transition to a digital­-first, mobile-­centric marketing and recruitment strategy, adopting and adapting technology solutions to improve performance at every stage of the admissions funnel. Delivered a complete overhaul of Lesley.edu—significantly enhancing user experience and engagement—laying the foundation for an aggressive content marketing program. ▪ Applied a data-centric marketing model to target prospects with a higher likelihood of conversion. Analyzed lead performance by channel, eliminating inquiry sources that did not convert. Deliberately reduced lead volume, resulting in a year­-over-year increase of more than 25% in new undergraduate enrollments.▪ Worked with the director of market research to translate the results of marketability studies, discrete choice exercises, in­-depth interviews, focus groups, and other research into program, marketing, and recruitment recommendations aimed at optimizing enrollment and market share.▪ Launched a comprehensive rebranding initiative to unify the university’s message and break through the clutter, generating strong responses from unaffiliated consumers, such as: The world needs more #ad #campaigns like that! #smile #great #amazing.

Brooklyn, New York, Us

▪ Overhauled an outdated communications office into a sophisticated, data­-driven marketing and communications operation. Deployed new brand platform to position the college more competitively in the NYC market.▪ Managed front­line response to protect the college’s reputation in light of criticism on several occasions, deflecting negative attacks in order to restore the public trust. Leveraged back channels to influence influencers. Articulated the college’s position and clarified facts during interviews on sensitive topics with print, online, and broadcast journalists.▪ Devised and implemented a more proactive approach to public relations, doubling the amount of media coverage earned by the college and increasing participation in social media by 25%.▪ Spearheaded complete overhaul of the college’s biannual magazine circulated to 115,000 alumni and friends. Aligned content with institutional priorities. Increased reader engagement with user­-generated content and complementary digital experiences. Redesigned to be more consistent with industry best practices.

Boston, Ma, Us

▪ Engaged more than 150 faculty, students, staff, trustees, alumni, and other stakeholders in planning and implementation of new integrated marketing and communications program. Clarified brand architecture. Aligned key messages and editorial with positioning strategy. Introduced award­-winning visual identity system.▪ Launched aggressive campaign for regional and national media coverage resulting in nearly 50 million impressions valued at more than $250,000—a return on investment of 5­-to­-1. In one year, moved the college from eighth to third in its volume of media coverage among a competitive set of fifteen.▪ Partnered with advancement to develop and implement a communication strategy to support the successful launch of a $140 million comprehensive campaign, including fundraising collateral, alumni engagement, and earned media.

Cambridge, Massachusetts, Us

▪ Partnered with the dean’s offices at Harvard Law School and Harvard Business School to host evenings with their faculties, strengthening the theater’s ties to the university community and introducing several new audience members to the organization.▪ Convened committee of Harvard undergraduates to produce a series of college nights at the theater featuring discounted tickets and post­-show parties with the cast and crew, consistently drawing hundreds of students from Boston-­area colleges and universities.▪ Implemented audience development and community relations programs aimed at diversifying the A.R.T.'s audience, expanding its reach to new age groups, LGBT communities, and communities of color.

Stoneham, Massachusetts, Us

(Stoneham Theatre was renamed Greater Boston Stage Company in September 2017)

Burlington, Vermont, Us

Montgomery, Alabama, Us

Kalamazoo, Mi, Us

Us

B.A., Arts Management

M.F.A., Non-Profit Arts Administration