Manager, Steelcase Event Experiences
Grand Rapids, Mi
I was a founding member and leader of Event Experiences from the first customer to nearly $5million in annual revenue. We built a team of over 35 professionals that provided design, consulting, delivery and management of premium work environments for conferences across the US. I prepared and presented quarterly to the Steelcase CEO, CFO and VP of Strategy as we navigated growth, pivots and exploration into a hospitality market that was new to Steelcase.Steelcase Event Experiences solves for difficult space challenges providing premium design, guidance and furniture for the leading meetings and conferences in the United States. We are leveraging the insight led designs, robust product catalog and human centered principles of Steelcase into the Meetings and Events industry serving such clients as TED, GE, Microsoft, Dell, Marriott, Ford, Hyatt and others.In addition to building the Event Experiences business, I serve as a member of our New Business Innovation governance body helping Steelcase develop the capability of early stage venturing through our Scanning & Scouting, Research, Develop, and Pilot stages. We explored into technologies and services to measure occupancy, utilization, wellness, focus and other space optimization methods.