Overseeing company's in-store POSM, catalogues, OOH, social media, festive & in-store decorations. Working closely with Marketing Manager on social media strategies, ad buys & targeting. Collaborating and coordinating among teams and agencies on festive campaigns range from online to offline, ATL to BTL. Reviewing and updating in-store presence on a timely manner. Supervising on photography sessions & proposing directions on products photography. Liasing with vendors and printers on quotations, timeline, delivery arrangements & quality control.

Work closely with Marketing Manager on all Watsons Own Brand and private brands marketing campaign collaterals, in- store POSM, in-store merchandising visuals, PR and product launches materials, OOH brand visuals and social media posting visuals. Coordinating internally across departments and externally with suppliers and printers on timelines, delivery arrangements and quality control.

Design on promotional visuals from ATL to BTL. OOH, in-store visuals and marketing communication collaterals. Produced Watsons Own Brand in-store merchandise experience, visuals and product PR launches collaterals.

Designing from A-Z on brand manual guides, brand identity system, pitching proposals, company profiles. Assisting on environmental graphics projects (Menu boards, shopping mall signages and graphics, proposals of graphics and festive decorations). Involved in brand refresh projects from logo design, shopping mall graphics, manufacturing and fabricating of physical materials. Updating and archiving internal design libraries, design references and design portfolios.

Designing from A-Z on government-link company profiles, annual reports, brochures. Worked on exhibition booth projects. Carrying out book design and property developer marketing collaterals and profiles.