Passionate, inquisitive, always open to learning and experiencing new things, I’m fascinated by brands and their place in our world. I love inventing new brands and helping existing brands tell their story better, finding their heart and bringing them to life through amazing communications and experiences.I am from the old school of design, pre-mac! I started out designing on paper, with a pencil, and would look for inspiration in the world around me. In a world where quick, poor solutions are now easy to come by, I believe this grounding in the ‘art’ of design has taught me the importance of craft and the power of strong relevant ideas. I always keep my pencil sharp!Great ideas rarely come from working independently; they come from inspired collaboration. I love to join with passionate and creative people fostering fruitful relationships and together create truly compelling brands.Specialising in Brand Origination and Development:• Brand Strategy• NPD & innovation,• Design for FMCG and Premium packaging• Design for print, POS and promotions material• Design for digital