Leading the day-to-day marketing function focussing on lead volume, budget efficiency, technology enhancement and customer experience across the national network of 135 territories.Key Responsibilities:- - Overall Growth strategy, planning and go-to-market.- Marketing budget P&L.- All elements of Performance Marketing. - Brand Development.- Customer Call-Centre.

Working with the marketing team and CEO to streamline marketing operations processes, digital marketing effectiveness, budget optimisation and brand development, to ensure there is an action plan of continual revenue and profit growth across the franchise network and head office.

Contributing to the eradication of childhood obesity and chronic diseases, through the manufacturing and retailing of a range of nourishing food solutions for children from Toddlers to Teens.We are committed to providing parents and carers with better food choices to give their kids, minimising the need for low-nourishment, highly processed, high-fat, sugar, and salt fast food.- Raised $600,000 from private investors.- Partially acquired by Kitchen Food Co. in 2022.

My adventure back in to the working world will begin with a business I'm utterly passionate about - something where I see a consumer need, a commercial opportunity and above all, offers the chance to help shape the future physical and mental wellbeing of our children. Go! Group will be the "think-tank" and vehicle to conceptualise ideas, test, launch, learn & scale.Our first business will be Go! Kidz, a "meal solution" range of nutritious ready meals primarily targeting dinnertime, but looking at all the food pressure points in a parents/carers day. Our aim is to help parents get over the mental and physical hurdle of trying to find something to give their kids, on those occasions in the week when life takes over and you just want to feed them and get them to bed! We also aim to provide more families with greater access to healthy food at a price which is not prohibitive to help reduce the incidence of childhood obesity. We also recognise that there are a great number of children in society that don't have the same privileges as many others, so, we will be working with local authorities and communities on initiatives to provide greater access to healthy food, ensuring kids in need don't go without a nourishing meal!

Responsible for overseeing various aspects of customer experience, data analysis, web/media performance, and revenue optimisation across select brands in the Direct-to-Consumer (D2C) portfolio.Key Areas of Ownership:-1. Media Performance and Agency Management• Collaborate closely with the Chief Marketing Officer (CMO) to conductthorough media performance analysis.• Manage relationships with media agencies, ensuring alignment withoverall marketing objectives and strategies.2. Data-Driven Insights• Collect and analyse customer data to identify opportunities with the highest Return on Investment (ROI).• Gain a deep understanding of customer behaviour and preferences across the entire customer journey.• Utilise insights to enhance existing customer experiences, reduce churn, and increase Customer Lifetime Value (LTV).3. ROI-Driven Marketing Optimisations:• Identify marketing efforts with the highest ROI and utilise this knowledge to optimise other marketing initiatives.• Define key customer insights, including buying behaviour, behavioural patterns, and interests.4. Segmentation and Communication Strategy:• Create customer segments based on insights gathered, collaborating with cross-functional teams to develop a comprehensive communication plan.• Design and execute A/B testing strategies for media advertisements, aligned with the company's overall strategy.5. CRM Management and Optimisation:• Manage and optimise the Customer Relationship Management (CRM) system, ensuring accurate data and proactive solutions to enhance customer interactions.6. Holistic Marketing Enhancement:• Optimise website, campaigns, content, marketing automations, and technology integrations based on consumer insights, analysis, and performance metrics.* Review and optimise Search Engine Optimisation (SEO) strategies, leading to subsequent website updates.

The Fathering Project aims to inspire and allow fathers and father figures to engage positively with their kids.We know that an effective father has a profound impact on the kids, thus it is of great importance to establish Fathers and Father Figures that interact with their children as effective as possible. We seek to make better dads for the benefit of the children.Our Vision is to ensure every child in Australia has an effective father or father figure.

The Retail Orphan Initiative, or RetailROI, is a non-profit organization that raises awareness and provides solutions for the more than 400 million vulnerable children worldwide. RetailROI develops resonance in the teams of retailers, vendors, manufacturers, etc. with the needs of children through shared experiences, direct volunteering, and mentorships.Retail ROI Australia is a branch of Retail ROI USA. We deliver 100% of all donations to go directly to helping orphans and vulnerable children with thanks to our patron sponsor, Gabby Leibovich of The Catch Group.We are committed to sustainable projects that have a high volunteer participation and low charity overheads. We believe in hand ups and not handouts.At our May 2018 official launch, we raised $152,085 to help re-open a Hospital in Bercy Haiti that will service 10,000 people and help build 7 new homes.

Was initially tasked to work with the sales team to define/refine operational processes, improve sales techniques and increase revenue. The role expanded to include overseeing the whole ANZ business incl. Customer Success, New Business, onboarding processes, key client relationships (Facebook) and defining the strategy and go-to-market for the ANZ business in 2020. Focussed on implementing the early stages of a high-performance team ethic, individual coaching and improving efficiency/communication across all teams.

Responsible for growing the business in AUNZ from an early stage, through stabilisation of the technology platform, go-to-market narrative, implementing the right team structure for the business and market, ensuring the business/commercial model was relevant and working with clients during implementation, launch and growth. Identifying new strategic growth opportunities across AUNZ/APAC.Particular focus on team coaching and establishing the "why", standards and values that we uphold as a local business, in how we interact with clients and internal teams, to ensure we always have the customer at the center of all thinking and decisions.Double YoY % revenue growth.Remote team dynamic - led a predominantly home-based team of sales, pre-sales, project management, customer success and technical people across two states.

Following a very enjoyable 20 years in Digital Marketing, Advertising & eCommerce working with some amazing companies and outstanding people, I'm taking some time out to reflect, recuperate & recharge. Priorities will include, spending time with my family, not being sat on a plane, not checking my email every 30 seconds, being healthy and looking at exciting opportunities for the next chapter of life.

NTN - NORA Talent Network is a hand-picked group of leaders in their field, passionate about sharing and giving back to that ecosystem. NORA Premium members have one-on-one access to the NTN to obtain invaluable business coaching, mentoring and development – providing a clearer path to understanding New Retail.

Involved in the foundation of the first Ad-Tech Advisory Council, which was set up to address the opportunities and challenges advertising technology brings to the digital marketing industry and marketeers.

Key achievements - Grew gross billed revenue from low thousands to tens of millions. - Hired diverse range of nationalities and talents split across enterprise and mid-market sales. - Implemented local tech and customer service support. - Broad distribution model - direct sales, agency, 3rd party integrators. - 98% client retention. - No.1 category leader. - Built the breadth and depth of the brand locally through aggressive use of PR, consumer & trade marketing, original research, case-studies, events and influencers (advisory board). - Low team attrition. - Deep industry knowledge across retail, travel, classifieds developed over 15 years in Australia. - High industry profile - founding member of IAB Ad-Tech committee. Responsible for the development of the business in the Australasian region.Successfully built the team and revenue from a very low base to a substantial eight-figure sum over three years.Deeply involved in the day-to-day operations covering HR, coaching/mentoring/training/career development, finance/target setting/pipeline managment, new business sales, existing client growth, publisher development, managing internal Snr stakeholders, PR/marketing/events, public speaking, direct client C-Level relationships, office management and every aspect of a rapidly growing technology business.Directly managed teams across various business units including - technical support, publisher development, new business sales, office/facilities management and existing account development.Acted as a strategic consultant for many clients in overcoming business critical issues around online marketing, eCommerce, advertising & ROI.

Responsible for the management and development of a portfolio of Australia's largest retailers, including C-Level relationships across Myer, David Jones, Harvey Norman, Woolworth's, Coles, Dan Murphy's and Westfield. Worked closely with clients digital media, creative and strategy agencies to maximize sales volume and ROI, as well as internal Google teams including analytics, video and technical.

Responsible for the launch, management and development of Google's Commerce products in Australia.Successfully launched Google Shopping and grew Google's Commerce Search business in Australia. Worked closely with product managers in various countries including China, USA, UK, Australia and Singapore to consolidate technical resources, delegate development and prioritise roll-out. The project was "the big bet" for Google Australia and launching 3 months early enabled the business to move up the "country prioritisation" list and earn a reputation for outstanding execution.

Drove the launch of a specialist lifestyle eCommerce network from conceptualisation to execution.This involved building a comprehensive business plan including detailed technical specifications, commercial P&L and "investment pack" to be able to raise capital.Worked closely with software engineers on the coding, agile development process and feature implementation.Successfully developed a new eCommerce content management platform to rapidly deploy "fully-loaded" eCommerce sites in less then 20 minutes by non-technical personnel.Launched 15 "VSG" sites and secured a six-figure contract with Fairfax to license the platform to run their own eCommerce network.

Launched digital media, marketing & eCommerce strategy consultancy; engagements included:-- Optus (Telco) Digital Strategy Manager.- Devotion Digital (Digital Agency) - Head of Business Development & Client Services.- Bebo (Social Network, part of AOL) - Head of Partnerships.- Moshcam (Online Music Streaming) - Business Development.

Responsible for the development, launch and success of Yahoo! Shopping AUNZ from all perspectives of running a business unit.

Responsible for all aspects of the Media business including strategy, revenue and business development.

• Taking full profit and loss accountability for the UK Business Development function, including target setting and margin management.• Develop and increase market share by implementing a large in-house affiliate network, and strategic traffic driving partnership deals with major UK portals/high traffic sites. • Research and implementation of new revenue stream/traffic opportunities • Major account management for top 25% of key suppliers/retailers.Key Achievements:• Developed the first integrated “white label” shopping solution for large portals.• Increased direct customers to Kelkoo by over 1000% in less than 12 months.• Established Kelkoo as the UK market leader for Shopping Comparison services within 18 months from a start up position.• Increased 6 major contracts by over 250% within 6 months to represent 40% of total monthly turnover.• Devised a bespoke account management analysis system, which led to new revenue streams.

Selected for the Sainsbury's post-graduate management training programme. Promoted after 9 months of an 18 month course.Youngest grocery manager in the company at the time aged 21, directly managing a team of 30+.