• Co-found and manage plant atelier that specialises in sourcing, importing, retailing and exporting rare and exotic flora• Set up social media and physical platforms to facilitate interaction with customers, suppliers and generate product distribution and sales• Conduct market research, monitor new trends, user behaviours and competitor landscape to identify in demand plants and plant products for sale• Lead the development of e-commerce, payment and accounting platforms, and leverage data for monthly sales and revenue reports, achieving 250% year on year revenue growth and growing an international registered customer base from 200 in 2020 to 2,500 in 2022• Procured exclusive Asian distribution rights for Dr Greenthumbs organic plant products from Australia• Grew and established a registry of local and regional retailers for Dr Greenthumbs products from 2 retailers in the first year to 15 retailers currently, including the administration of legal distributorship and import / export documentation with relevant authorities• Drive development of new plant products with specialist teams in Australia, China, Taiwan and Thailand; managing suppliers for fabrication of IOT automated greenhouse modules and developing end-to-end product lifecycles to meet market demands• Organise biweekly collaborative and participatory events and pop ups with partners in other industries like F&B and the arts, to engage new audiences and communities to gain interest in plants and plant products

• Carried out academic research and writing at non-profit organisation with a focus on urbanism• Managed and led the compilation of contributed articles from teams of between 10 to 30 local and international academics as the editor of 5 books and journals; ensuring they contained compelling narratives in a coherent sequence and translating technical language into layman’s terms• Published author and editor of ‘Multiple Modernities in Asia’ (AUL, 2018), ‘Singapore Dreaming: Managing Utopia’ (Select Books, 2016), ‘Public Space in Urban Asia’ (World Scientific, 2014), ‘Incomplete Urbanism’ (World Scientific, 2012), and ‘Incomplete Urbanism’ (World Scientific, 2012)• Developed a social media presence on Facebook and YouTube with content that boosted a growth in followers by more than 200%• Set and oversaw AUL’s content research and advocacy focus at the start of each year, from 2012 to 2021• Led and organised 8 major academic projects, which included conferences, workshops and exhibitions in collaboration with local institutions like NUS and NTU, and other renowned academics and commentators from around the Asian region, for audiences of between 400 to 1,500 people• Raised SGD50,000 to 200,000 in contributions and sponsorships from institutions, foundations and businesses for each of these projects, to fund conferences, workshops and publications

• Role covered a mixture of research, writing and editorial duties at registered society for Asian architecture• Created and edited a monthly newsletter for circulation to more than 400 readers around Asia; authored 150+ unique architecture centred articles and also commissioned writers for this newsletter, leading to an average 30% growth in membership every year• Author of Asian architecture monograph entitled ‘Incubations: A Guidebook to Procuring Innovative Architecture’ (AA Asia, 2014)• Key contributor to the ‘New Social Imperatives in China: Architecture and the City’ (Actar, 2017) architectural publication• Produced workshops, exhibitions publications in collaboration with renownedAsian architects and institutions in Melbourne (RMIT University), Tasmania (University of Tasmania), Shenzhen and Guangzhou, and Beijing (Tsinghua University)

• Led and managed a sales and marketing team of 3 people at a design and building consultancy, to generate sales targets via consistent interaction with clients, contract negotiations and preparations of sales proposals; as a result of improved customer satisfaction and retention, each new project’s contract sum was increased by 20% to 30% as compared to past projects• Cultivated and strengthened existing relationships with suppliers and subcontractors, to identify and solve existing pricing, supply and logistical issues which resulted in reducing costs by 20% for the company• Generated sales reports and analysis, researched target markets to understand current trends and develop sales opportunities and marketing plans• Set up and implemented digital and social media engagement, through content development and marketing efforts via the company’s website, social media accounts and corporate videos; as a result, was able to grow from an average of 3 sales leads a month in 2018, to 17 sales leads a month in 2020

• Part of team conducting urban/ architectural research and producing progress reports, in tandem with project management at multi-disciplinary design firm• In charge of documenting urban masterplanning, infrastructural and architectural design processes in more than 20 design reports for projects with the Housing Development Board (HDB), JTC Corporation (JTC), Land Transport Authority (LTA), and the Maritime Port Authority (MPA)• Revamped corporate website and introduced a newsletter to prospective and existing customers, to showcase company’s philosophy, culture and projects, leading to an average of 20% new sales leads a month• Wrote and submitted feature articles for projects published in design magazines such as Singapore Architect, Dezeen and Wallpaper• Authored and contributed interviews and articles for the firm’s in-house quarterly publication Anthology