Pulse Insights (www.pulseinsights.com) is a customer experience optimization platform that leverages voice of customer data combined with deep industry expertise to create agile learning programs that drive material improvement in the metrics that matter for our clients.

Charged with developing and executing a global strategy to leverage current and future digital assets, including web, mobile, e-Commerce, and social media to drive material business value.• Elevated the business driver capability of our cross franchise digital center of excellence by o Deploying a voice of the customer continuous listening platform to accurately measure customer satisfaction. Insights gleaned enable more focused allocation of investments targeted to areas that generate the highest ROI o Partnering with IMS Health to develop an innovative ROI model to truly understand how digital campaigns and user engagement impact procedural volume at the hospital level o Evangelizing a “Metrics that Matter” philosophy & culture to reduce duplicative or sub-optimal spend• Managed a high performing team of three direct reports who continuously delivered tangible value to 8 discrete operating companies via project stewardship, digital campaign or platform deployment(s), and strategic guidance while directly overseeing several web and mobile properties including: o www.depuysynthes.com, www.kneereplacement.com, www.hipreplacement.com, and the DePuy Synthes mobile application for iOS.• Achieved over $250,000 in cost savings in year 1 by renegotiating pending contracts and/or re-allocating funds to more ROI positive projects.• Managed the strategic relationships with our digital advertising agency partners and empowered them to deliver enhanced value by creating a high level of accountability and more relevant ways to measure success.

Working with Sophelle's Fortune 500 clients to enhance and expand their e-Commerce businesses.

Formulate and lead execution of nationwide strategy to drive sales, business development, channel development, public relations, and on- and offline marketing campaigns including print and TV.• Enabled 1st sales for startup company, leading team to build entire infrastructure and partnerships.• Generated 90% of total company revenue in 1st year, growing from $0 to $3M within 12 months. Successfully launching groundbreaking product in new category of “Personal Sleep Manager” in US and internationally.• Maintained cost-per-acquisition at <50% of sales in 1 year post-launch.• Secured 1.5B in media impressions in high-profile placements such as Wall Street Journal, New York Times, USA Today, Wired, Vogue, and “The Today Show.”• Led e-commerce team to double conversion on myZeo.com in 9 months through multi-variate testing and onsite optimization strategies.• Expanded distribution and launched retail strategy testing, forging partnerships with Amazon.com, Brookstone, BestBuy and WalMart.com.

Accountable for management of company’s direct website at www.panasonic.com and for increasing sales of Panasonic products online without causing channel conflict. Set e-commerce strategy, communicate vision to President and CEO, and build consensus among company’s upper-level management regarding value of this platform for generating sales growth. Monitor sales progress and coordinate with executives from various departments, including IT, customer service, and finance, to align business with company’s goals. Direct staff of 28 in executing sales, marketing, business development, operations, customer service, and supply chain functions. • Increased direct sales revenue by 23% over previous year and sales leads for channel partners by 46%. • Decreased operating expenses by more than $700K, renegotiating contracts while simultaneously heightening sales and customer service levels. • Shepherded redesign of company’s e-commerce site, which drove 75% increase in conversion and 165% increase in visitors to product detail pages. • Increased topline revenue by more than $2 million annually via innovative partnership with Shopatron that allowed company to take direct orders and have them fulfilled by channel partners, while simultaneously enabling the channel to drop ship all non-inventoried SKU’s, making Panasonic 1st major consumer electronics manufacturer to employ this e-commerce approach.

Ensured effective marketing, both online and offline, of all company products, which encompassed 650K unique offerings representing 1.2M SKUs across 9 different websites. Charged with growing revenues while simultaneously capping ad spending at 8% of sales. Presided over PR and ad sales functions during start-up operations. Coordinated with other departments to optimize site performance and search engine visibility. Oversaw staff of 4 and reported to President and CEO. • Boosted revenues from $13M in 2002 to $106M in 2006 and contributed significantly to company being deemed one of Inc. 500’s fast growing companies of 2006. • Established ad network as new source of revenue, which garnered more than $500K in its first year. • Invented system for tracking and managing 100s of 1000s of keywords to better market company products. • Managed ROI for several online media campaigns including AOL, Google, Yahoo, Bizrate, and others.• Built comparison shopping engine dedicated to home improvement products.

Provider of cable internet access and interactive content to millions of US customers. Annual revenues totaled $30B at its height.Partnered with ad agencies and national Fortune 1000 clients, including IBM, Apple Computer, BMW, SharperImages, Procter & Gamble, and others, to create interactive advertising strategies to increase sales and brandawareness. Translated customer needs to sales and product development departments and collaborated with themon setting strategy and executing projects. Supervised production schedule and 6 staff members.• Grew production revenues by 100% over 18 months while simultaneously reducing operating costs.• Analyzed production methodology failings and devised improvements that cut time needed to launchinteractive projects by more than 50%.• Initiated year-end campaign performance summary positioning team to build on its previous successes.