Jeremy Frank Email and Phone Number

I am a content and comms pro. I also have extensive experience in event and field marketing, demand generation, product marketing and growth. I take complex stories and make them simple. I enjoy figuring out how to generate an emotional response from an audience, then deciding the best way to tell the audience that story.I am also an avid fly fisherman, which is really just marketing, but to fish...It's about targeting...You walk the banks or float the river looking for the right water to target. Efficiency is key. You don't cast blindly. You carefully target places where fish likely live.It's about the message...Based on the conditions, you must select the right fly that will get the fish to react. Something that he's looking for. Something that elicits a strong reaction.It's about the presentation... Just figuring out the right fly is not enough. How do you deliver it to him? How do you present the fly so that he'll notice it, see it, take action on it?It's about hooking them...The fish took your fly, now how do you set the hook? Set the hook too hard and the line breaks. Set it too softly and he'll spit it out. Ultimately, he must be hooked well or you have no chance of getting him into your net.