I am a global digital transformation executive with almost 30 years of experience in three industries: aviation, travel, retail, and energy. I have a proven track record of leading the successful development and implementation of innovative digital change strategies and initiatives in international environments with multiple stakeholders.As the Chief Digital Officer at IKEA Germany, I am responsible for delivering IKEA's omnichannel future in its largest worldwide market, with 5.6 billion euros in revenue. With a team of 120 co-workers, I oversee the product launch prioritization and deployment, local product innovation and rationalization, support, data privacy, and information security. I also foster a people-first leadership style, creating an open and trusting human working environment. My goal is to enable 80+ digital launches to hit consumers and co-workers annually, while ensuring consistent operations and infrastructure enhancements.