Top Accomplishments:3+ years of driving revenue growth with a profitable P&L for my division of the agency74.4% Closing ratio on qualified leads with an average contract size of $80,000-$240,000 projects37.7% validated win rate on tests across all clients and verticals over 3 yearsOrganizational Responsibilities: --Built a best in industry growth methodology that drove hundreds of millions in revenue by launching optimization programs for clients--Owned end to end marketing and sales functions for my business division--Demonstrated agency thought leadership and drove MQLs by conducting 32 keynotes, speeches, and expert panel interviews at industry events and conferences--Created relationships with technology partners and vendors, responsible for selling analytics, a/b testing, and personalization software to 77 clients— Built market & customer research teamManagement Responsibilities:--Managing client relationships for 15+ client accounts simultaneously in a fast paced technical and agile environment--Managed strategy and cross team collaboration across 8 internal teams (CRO, SEM, SEO, Analytics, Design, Development, Strategy, Research) as the senior leader on high value client accounts--Hired, trained, and managed professionals from varied backgrounds--Developed entry level employees into high performing, results driving consultants--Created executive buy in and bypassed politics to align internal and external stakeholdersPartial Client List: American Giant, American Queen, AppFolio, Arizona College, Ashley Stewart, Blurb, Brandless, Caviar, CIT Bank, Cubii, Curiosity Stream, eero, Equinix, Facebook, Galvanize, Guava Family, Guided Choice, Gulf Shores, Keen, LinkedIn, Modcloth, Motiv, MyCase, Nerdwallet, One Tech, OpenDoor, Pearl Auto, Puritan’s Pride, RealNetworks, The RealReal, RingCentral, Square, Sungevity, SurveyMonkey, SumoLogic, Twilio, Unbundled Legal Services, US Realty, Vistage, Wilshire Law, Wine.com, World Finance, Zendesk,Zenefits

At FunnelEnvy I helped lead the growth of a startup from scratch to one of the most technologically advanced and strategically sophisticated CRO agencies in the world, in less than a year. We experienced exponential growth as well as driving the same type of growth and results for our startup clients.Accomplishments:- Measurably generated tens of millions of dollars in additional revenue for our clients with conversion rate optimization- Headed all agency services with 20 total reports, including team members and engineering contractors- Developed a streamlined and agile workflow process that allowed us to reach industry leading testing velocity- Innovated on conversion research methodologies to drive actionable insights and test hypotheses that consistently drove winning test results- Created an unrivaled prioritization framework for aggregating hundreds of data points and isolating the most valuable test hypotheses for roadmap development- Collaborated with the software engineering team to produce personalization software, optimization tools, and integrations (some of which Optimizely built into its experimentation platform)- Recognized by Optimizely as being one of the leading agencies in the world for CRO and Personalization- Consistently produced double-digit improvements on key metrics for products and mobile apps A partial client list:TripAdvisor, HP, Disney, Zillow, SolarCity, Adroll, Hugo Boss, Angie's List, MVMT Watches, Paddle8, Time4Learning

I founded and managed the customer experience program at Adficient. Our goal was to provide more value to existing clients by optimizing beyond media. I found that this was not only a value add to our clients, but a profitable offering. This transformed us into a full service and integrated agency that could handle multiple channels with optimization along the customer journey. As the Head of CX I lead various projects, including:- Website design and development- Landing Page Optimization- Customer Research- Customer Journey Mapping- Data & Analytics- A/B testing for websites and paid channelsAccomplishments:- Created over 115% growth in company revenue in the first year- Hired, trained, and managed multiple functional teams on a wide range of fast paced and deadline driven projects- Displayed a proven track record of producing measurable improvements in sales and ROI across dozens of client verticals- Improved onboarding, workflow process, and client management practices across the agency- Developed consultative sales methodology responsible for improvements in closing ratio, upselling, and client referralsKey Strengths:AnalyticsLanding Page OptimizationUser Experience Research (UX Research)Usability TestingUser Experience Design (UX Design)Information ArchitectureContent StrategyCopywritingSurveyingSoftware that I used to improve optimization results for clients: User Testing/Usability: UserTesting, UserZoom, WhatUsersDo Qualitative Research: Qualaroo, SurveyMonkey, HotJarHeatmap/Session Recordings: ClickTale, CrazyEgg, InspectletTesting Software: Optimizely, Visual Website Optimizer, UnbounceWeb Analytics: Google Analytics, Mixpanel

Market and Customer Research:-Analyzed competitive factors in industry verticals-Quantitative and qualitative research methods to provide a data-driven approach to decision making-Developed market positioning and competitive differentiation-Conducted research to create personas and integrated with overall marketing plansDigital Marketing:-Developed and managed websites and A/B testing to improve conversion rates-SEM strategy and implementation-Created strategic insights from Google analytics and offline data sources-Automated follow up system for online leads (autoresponder email series)-Direct response copywriting for landing pages, ad copy, and email campaigns-Tested pricing strategies and promotionsSales Strategies:-Wrote and tested sales language to increase closing rate for sales calls-Revised and improved sales processes to increase average transaction size-Implemented referral programs which directly and measurably increased revenue-Created a structured upselling system and trained employees to implement it in onsite client situations

Sold medical equipment to businesses for use as a service and also home kits for direct sale to consumers both online and offline. Managed the inside and outside sales teamsCreated lead generation site and ecommerce website to sell products onlineDeveloped and implemented online and offline marketing strategiesHired, trained, and managed 12 employees for two business locationsLead a national roll out of our products at trade shows and conventionsBuilt all digital marketing channels and analytics reporting from scratchConducted market and customer research to develop ICPsResponsible for optimizing the customer journey across marketing and sales