Senior Designer creating exhibits, installations and engaging events for some of the biggest brands in the world.

• Freelance brand development, illustration, design concepts, final art files, CAD drawings and construction documents for trade show marketing events and activations.• Designed 100+ branded product and environment renderings using advanced techniques with 3D form, design, composition, color theory, photography & typography.• Executed 55+ graphic design projects from conceptual ideation through final production for Adobe, Aruba, Cadence, Cisco, Google, SanDisk and more.• Designed 100+ visual presentations in collaboration with the creative team for pitches and RFPs that articulate design concepts effectively to both internal and external audiences.

• Rehired post pandemic to create new fixtures and retail environments that elevates the customer experience within Fox owned and wholesale partner retail spaces. • Developed 60+ unique store designs and Shop-in-Shops (totalling over 20,000sqft of retail space) ensuring over $9.6 million in committed revenue for Fox Racing.

I collaborated with the Visual Marketing Team to invent new POP, fixtures and other visual opportunities that will elevate the brand across Moto, Bike and Lifestyle - all to tell the Fox story. I created standards, guidelines and directives for teams to follow as well as space planning environments for the team to execute with a consistent brand voice.

I provided 3D and graphic design support to the Merchandising team. Responsible for assisting in the production of seasonal visual updates for all retailers, including visuals, lightboxes, graphic strips, endcaps, display units. I also updated existing graphics across multiple markets and supports and works closely with the Visual Merchandising team to ensure the department runs smoothly. • Layout - Seasonal visual updates for multiple retailers with varying visual sizes • Build print ready files for direct submission to print vendors, complete with all necessary elements and spec sheets • Maintained working calendars and timelines to ensure timely and rollouts of all materials • Archive files and images- maintains in-house archive of seasonal updates (seasonal visuals, seasonal price strips, past projects, etc.) • Created, developed and/or adapt visuals according to each launch or institutional purpose • Anticipated visual POS needs before shootings to determine requirements • Test graphics across various media in the POS area • Cooperated with 360° internal & external stakeholders to guarantee a consistent brand’s expression • Created guideline for the countries to guide them in the use of visuals in POS • Build and deliver communication tools, within the right timing and budget

• Freelance Environmental Design to include retail environments, events, signage, window displays, fixture and graphic design.• Created concept renderings, structural drawings, design & material specifications, design intent documents, build guides and space plans on time and on budget using SketchupPro, Keyshot and Keynote.• Within 3 months, executed 35+ design projects for VANS including collaborations with Marvel, Disney and Van Gogh Museum properties.

• Led and managed a creative team of 3 full time exhibit designers to articulate design rationale and develop custom fabricated and modular (BeMatrix, Aluvision, Octonorm) trade-show exhibits.• Created over 12 unique custom and modular exhibit design drawings using advanced materials and fabrication/construction techniques within a built environment.• Balanced workload of over 50 projects across a creative team of 3 designers.

• Managed and mentored a creative team of up to 5 full time & 5 freelance designers to articulate design concepts of 3D environments and trade show exhibits including interactive touchscreen & media experiences.• Created award winning branded trade show exhibit designs that generated over $1.6 million in annual revenue.• Allocated creative resources and balanced work flow for over 400 design projects annually.• Executed design work from 10 account executives which exceeded the revenue goal of $5.5 million.• Designed large format graphics, exhibit signage, brand guidelines, print collateral, presentation decks, touchscreen UI and online marketing assets.

• Crafted winning exhibit designs that generate over $1.2 million in annual revenue.• Designed unique trade-show exhibits that improved client lead generation by an average of 26%.

• Created winning exhibit designs that generated over $780K in annual revenue.• Improved department design schedule to support over 12 account executives in 3 different office locations resulting in a 17% increase in productivity.

Independent construction document, large format digital printing and managed print services provider that is now part of ARC Document Solutions. Managed design, preflight, printing, laminating and mounting large format graphics.

Managed the entire production process from design, production and installation of vinyl signs, window lettering, vehicle lettering, neon, 3D and monument signs.