Jeremy Gordon, Mba Email and Phone Number
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Jeremy Gordon, Mba personal email
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With over 15 years of experience in marketing, I am a passionate and versatile digital marketing consultant and strategist, helping clients across various industries achieve their marketing and business goals. I have a master's degree in business administration from Isenberg School of Management, UMass Amherst, and a certification in strategy execution from Harvard Business School Online. I specialize in account-based marketing, lifecycle marketing, data-driven marketing, and campaign management, leveraging my skills in marketing, social media, and analytics.Currently, I am providing marketing consulting and services to a broad selection of clients, ranging from strategy consultations to tactical implementation. Some of my current client industries include private club/hospitality, private club technology consultants, data visualization services, luxury real estate development, and wellness services. Previously, I was the global campaign director at JoVE, where I managed a team of field marketers and specialists, created a global campaign taxonomy, architected a customer lifecycle strategy and martech framework, optimized department project management processes, and launched and led data hygiene projects in HubSpot. I also consulted with Southworth Development, where I oversaw the design, development, training, and launch of a new master brand mobile app, advised on adoption strategies and comms plan, and provided strategic direction on CRM enhancements, lead generation tools, data enrichment practices, and marketing/sales department structure.
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Chief Marketing OfficerIcahn Enterprises Homes, Clubs & ResortsBoston, Ma, Us
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Chief Marketing OfficerIe Hcr Sep 2024 - Present
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Marketing AdvisorClub Data Services, Llc Feb 2023 - Present -
Fractional Chief Marketing OfficerPinewild Country Club Of Pinehurst Feb 2023 - Sep 2024Pinehurst, North Carolina, UsAn IE HCR property. Hired to establish marketing foundations and future roadmap for the private club and real estate entities, Pinewild Country Club of Pinehurst and Pinewild Builders.Led complete rebrand of the club and real estate entities and establish brand architecture within both. Includes visual and verbal identities, logo/brand standards, website creation, revamping communications, staff training, and voice of the customer programs.Build the overall marketing strategy plan, including identifying local partnerships, marketing KPIs, tech stack, and outbound/inbound goals and methodologies for achievementVet and select, among others, Performance Marketing, Public Relations, CRM, vendors.Achieved 18% increase in web traffic and 10% increase in lead generation momentum for existing sister development, New Seabury Homes on Cape Cod, Mass, assisting with over $10M in real estate sales in 2023. -
OwnerJeremy Gordon, Digital Marketing Strategies & Experiences Jan 2023 - Sep 2024Providing marketing consulting and services to a broad selection of clients, ranging from strategy consultations to tactical implementation. Current client industries include Private Club/Hospitality, Private Club Technology Consultants, Data Visualization Services, Luxury Real Estate Development, and Wellness Services.More information at jezragordon.com -
Email Marketing ExpertMayple May 2023 - Aug 2024New York, New York, UsProviding a combination of marketing strategy and tactical optimization for MailChimp accounts for B2B, B2C, B2P, eCommerce, and more. Focuses include lead generation, nurture campaigns, audience/data management, deliverability, creative development, automation, list building/lead gen/demand gen, and tech stack integrations. -
Fractional Director Of MarketingLighthouse Networks Jan 2023 - Aug 2024 -
Global Campaign DirectorJove Jul 2022 - Nov 2022Cambridge, Ma, Us- Managed a team of field marketers executing regional, country, and account-specific campaigns throughout NAm & EMEA, as well as a team of specialists in writing, advertising, and email/CRM.- Created global campaign taxonomy designed to shift JoVE from a “push” to a “pull” marketing and sales strategy, aligning local initiatives to core brand activities without diluting impact or quality- Architected customer lifecycle strategy and martech framework, creating a company-wide structure through which marketing, sales, and customer success can track and optimize the impact of efforts pre-, mid-, and post-sale- Optimized department project management process by streamlining communication between product, sales, and marketing and utilizing project management principles through tools and templates in Slack and Asana- Launched and led data hygiene projects in HubSpot, identifying data needed to execute lifecycle-driven ABM campaigns and guiding Operations on how and what data to sync, enrich, and abandon- Assisted BDRs/Account Managers with cadences/campaign execution, including messaging and copywriting -
ConsultantSouthworth Clubs Jul 2022 - Oct 2022Boston, Us- Oversaw design, feature development, training, and launch of new master brand mobile app serving 4 unique brands and locations, with features including online food ordering, dining reservations, event bookings, concierge services, and more- Advised on adoption strategies and oversaw comms plan to reach ~50% adoption at each unique property- Provided strategic direction on elevating use cases from practical execution to delighting customers- Mapped phase 2 of the project to incorporate two-way communication between operational and marketing tech stacks- Consulted with leadership on improvements and best practices relating to CRM enhancements, lead generation tools, data enrichment practices, and marketing/sales department structure -
Director Of Lifecycle And Growth MarketingSouthworth Clubs Apr 2021 - Jun 2022Boston, UsLed and implemented CRM strategy (HubSpot) for sales, marketing, and Operations, culminating in ~$35M in marketing-attributed sales between late 2020 and early 2022Built digital strategy from scratch, including email, website, automations, and lead flowIncreased campaign engagement rates by up to 20% and over industry averages using A/B testing, segment-tailored creative, and progressive personalizationCreated a member app and roadmap to support lifecycle strategies and increase LTV; over 50% adoption within 3 months of launchTrained and nurtured a team of 3-5 marketers with an average retention time of 2+ years
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Senior Marketing ManagerSouthworth Clubs Dec 2016 - Apr 2021Boston, UsAchievements: - Pitched and led the company’s transition from traditional pen-and-paper sales efforts to a sophisticated, trackable, and lean funnel-based sales engine that united all marketing and sales activities and stakeholders under a single CRM and automation platform (HubSpot). - Implemented CRM, data dashboards, and automation software and practices by working with and training sales teams, the Chief Sales Officer, accounting/finance, and marketing stakeholders- Increased campaign response rates by up to 20% and over industry averages using A/B testing, customer lifecycle management, and segment-tailored creative- Utilized marketing automation, instant chat, streaming, and CRM tools to increase YOY web traffic 30% during the height of the COVID-19 crisis- Implemented goal-based improvement programs for marketing staff to help them achieve their professional goals, as well as formalize their goal KPIs within the department. - Systemized marketing and cross-department operations and processes to ensure smooth and lean marketing operations, consistent flow of creative and administrative work, and maintain marketing and sales data hygiene
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Senior Marketing AssociateSouthworth Clubs Oct 2015 - Dec 2016Boston, Us
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Marketing AssociateSouthworth Clubs Oct 2011 - Oct 2015Boston, Us
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Marketing AssociateCommonwealth Shakespeare Company May 2010 - Aug 2010Boston, Ma, UsSeasonal contract position. Facilitated online and traditional marketing for CSC's 2010 Shakespeare on the Common production - included negotiating partnerships and straight barters with local printers and vendors, nonprofit organizations and media entities including Yelp and The Boston Globe. -
Account/Show ManagerFusco & Four Marketing & Public Relations Sep 2007 - May 2010Within three months of hiring, promoted to a dual role position.Fusco & Four's first Show Manager of the Boston International Fine Art Show and AD 20/21, Boston's only two high-end art shows featuring top-tier galleries from all over the US, Europe and Canada. Included organizing opening night galas with proceeds benefiting prominent Boston nonprofit organizations. The shows boasted as much as $2M in sales over the course of a weekend, and raised six figures per gala for organizations like the Boston Symphony Orchestra and the Boston Architectural College.Marketing Account Manager for various entertainment and luxury-oriented clients, including Artfact, Telescopes of Vermont, and Boston comedy clubs Nick's and Tommy's.
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Production Assistant & Associate ProducerWshu, Public Radio Nov 2001 - Aug 2007Executed quality control for nationally syndicated NPR program Sunday Baroque, as well as on-air announcements, live broadcast board operation and copy-editing AP reports for on-air talent during the 2004 national elections and similar nationally broadcast events.
Jeremy Gordon, Mba Skills
Jeremy Gordon, Mba Education Details
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Isenberg School Of Management, Umass AmherstMarketing -
Harvard Business School OnlineStrategy Execution
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General AssemblyFront-End Web Development
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University Of New HavenCreative Writing
Frequently Asked Questions about Jeremy Gordon, Mba
What company does Jeremy Gordon, Mba work for?
Jeremy Gordon, Mba works for Icahn Enterprises Homes, Clubs & Resorts
What is Jeremy Gordon, Mba's role at the current company?
Jeremy Gordon, Mba's current role is Chief Marketing Officer.
What is Jeremy Gordon, Mba's email address?
Jeremy Gordon, Mba's email address is jg****@****ent.com
What is Jeremy Gordon, Mba's direct phone number?
Jeremy Gordon, Mba's direct phone number is +161729*****
What schools did Jeremy Gordon, Mba attend?
Jeremy Gordon, Mba attended Isenberg School Of Management, Umass Amherst, Harvard Business School Online, General Assembly, University Of New Haven.
What are some of Jeremy Gordon, Mba's interests?
Jeremy Gordon, Mba has interest in Civil Rights And Social Action, Science And Technology, Education, Arts And Culture.
What skills is Jeremy Gordon, Mba known for?
Jeremy Gordon, Mba has skills like Social Media Marketing, Marketing, Advertising, Online Marketing, Email Marketing, Basic Html, Css, Blogging, Marketing Communications, Customer Service, Editing, Social Media.
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