Lead product strategy for apps resulting in three different awards for Overstock.comCreated and developed mobile strategy for Overstock.com, resulting in 100%+ increase in revenue YoYWorked across the organization to develop and champion a mobile first mindset, resulting in conversion rate increases across all mobile platformsLead mobile teams to adopt the Lean UX product process, drastically reducing time to marketDeveloped product strategy and roadmap for mobile website, iOS, and Android appsCreated a product strategy and process resulting in 80% product adoption rate for new features and A/B tests

Led Product Team to produce $80+ million revenue growth through new product development and enhancementsDeveloped Mobile and Website product strategy resulting in revenue and app user growth Introduced product optimization process, which drastically decreased product launch and iteration timelinesDeveloped individual product strategies and goals leading to improvement on major KPIs

Developed and optimized homepage strategy, resulting in a bounce rate decrease of 10% Introduced and tested new navigational tool, resulting in 4% lift in rev/visitTested and presented checkout enhancement, resulting in 6% lift in conversionLed cross-functional teams for company’s Black Friday and Cyber Monday events

Increased print advertising profitability by 75% through analysis and recommendationsWrote SQL syntax for data analysis and presented reports to marketing channels on a daily basisUtilized Omniture tools (SiteCatalyst and Discover) to recommend strategic marketing improvementsPresented Omniture Test & Target results with Product Managers on a weekly basis

Supported the national marketing team for website, B2B, and promotional initiativesOrganized and led five person audit team of a multi-million dollar company migrationDrove company’s re-branding efforts for acquisition migration