Kannawise.com is a nonprofit passion project reflecting my commitment to advancing alternative therapeutics as solutions for treatment-resistant mental health challenges and chronic conditions. Currently, the platform features:- Educational articles and research on the therapeutic use of cannabis.- Podcasts and scientific articles I’ve created, exploring the potential of alternative treatments.- Tutorial videos and blogs focused on medical cannabis (MMJ).As the platform evolves, Kannawise will expand to include:- Policy papers, whitepapers, and in-depth analyses on emerging therapies.- Resources for patients, advocates, and professionals navigating alternative treatment options.Kannawise is rooted in the belief that effective, compassionate care begins with exploring innovative approaches to first-line treatments.

At ProvenGain, I collaborate with leaders in healthtech, AI, and alternative therapeutics to craft compelling strategies that elevate their innovations and drive meaningful change. My expertise spans: - Communications and Messaging: Helping executives articulate their vision and align their messaging to resonate with stakeholders. - Thought Leadership: Developing strategies to establish clients as trusted voices in healthcare and technology. - Podcasting and Content Strategy: Guiding the creation of engaging, impactful content, including podcasts, blogs, and video series, to amplify their reach. - White Papers and Long-Form Content: Crafting data-driven narratives to educate, inform, and influence key audiences in the healthcare space. - Strategic Growth: Supporting leaders in scaling their initiatives through clear goals, operational efficiency, and innovative approaches. I am passionate about empowering innovators to disrupt traditional paradigms and champion solutions that redefine healthcare and improve lives.

As a strategic consultant and solution architect, I design and deliver transformative, data-driven solutions leveraging Adobe’s Experience Cloud ecosystem, including AEP, Real-Time CDP, and Customer Journey Analytics. I specialize in aligning innovative technologies with business goals and driving measurable outcomes in personalization, customer experience optimization, and digital transformation.With expertise in enterprise architecture and data modeling, I implement scalable systems for advanced use cases like real-time personalization, audience segmentation, and cross-channel analytics. I’ve helped businesses achieve digital maturity by enabling unified customer profiles, actionable insights, and AI-driven recommendations.Beyond Adobe’s platform, I apply my skills to emerging sectors like AI-driven healthtech, crafting scalable workflows, and improving patient engagement. I empower organizations to innovate, thrive, and scale by bridging technical architecture with strategic vision.Key Skills:- Adobe Experience Cloud: AEP, Real-Time CDP, Customer Journey Analytics- Enterprise Architecture: Scalable workflows, data modeling, and integrations- Customer Experience Strategy: Personalization, segmentation, and journey mapping- AI and Data-Driven Insights: Predictive analytics and operational optimization- Leadership: Cross-functional team mentorship and collaboration

As a freelance writer and author, I specialize in crafting compelling, research-driven content on healthcare innovation, alternative therapeutics, and emerging medical trends. My expertise spans: - Book Authorship: Author of "Friendly Fire: Why Vets Are Ditching Pills and Lighting Up to Treat PTSD," a comprehensive exploration of medical cannabis for PTSD treatment. - Whitepapers and Policy Papers: Creating data-rich, persuasive documents that inform and influence decision-makers in healthcare and policy. - Content Strategy: Developing thought leadership content, including blogs, articles, and podcasts, to amplify voices in healthtech and alternative medicine. - Science Writing: Translating complex medical and scientific concepts into accessible, engaging narratives for professionals and the public alike. I’m passionate about leveraging the written word to advocate for innovation, educate audiences, and inspire change in the evolving landscape of healthcare and alternative therapies.

"Friendly Fire" is a comprehensive guide for veterans, their families, mental health professionals, policymakers, and anyone passionate about the evolving landscape of PTSD treatment. This book dives into the groundbreaking use of medical cannabis as a tool to manage PTSD, exploring its potential and limitations with clarity and evidence-based insights. Inside "Friendly Fire," you'll discover: - The latest research supporting cannabis as a PTSD treatment. - How the endocannabinoid system is linked to PTSD. - The risks and benefits of using cannabis compared to pharmaceutical drugs. - Physiological causes of PTSD and how cannabis can help address them. - Effective non-medication treatments for PTSD. - A debunking of common myths about PTSD and medical cannabis. This book does not present cannabis as a “magic cure” but rather as part of a broader, integrative approach to managing PTSD, empowering readers with the knowledge to make informed decisions. If you’re passionate about helping veterans suffering from PTSD and navigating the misinformation surrounding medical cannabis, this book is for you. "Friendly Fire" is available on Kindle for $9.99, but if the price is a barrier, I’m happy to provide a free copy to anyone who shares my passion for supporting veterans. Just send me a LinkedIn message! #PTSD #MedicalCannabis #MentalHealth #Veterans #PTSDTreatment #FriendlyFire

As Senior Director of Marketing & Content Strategy at Foottraffik, I developed and executed comprehensive marketing strategies tailored to medical cannabis clinics. Key contributions included: Content Strategy Development: - Designed and implemented content initiatives to educate and engage patients about medical cannabis options. - Created data-driven campaigns that improved client acquisition and retention. Marketing Leadership: - Directed multichannel marketing efforts to drive brand awareness and clinic growth including digital advertising, SEO, and social media. - Collaborated with clinic stakeholders to align messaging with patient needs and industry trends. Thought Leadership: - Developed educational resources and insights to position Foottraffik as a trusted partner for medical cannabis providers. My role at Foottraffik concluded before its acquisition by MediaGel, but my contributions significantly shaped the company’s ability to serve medical cannabis clinics effectively.

At Zana Medical Group, a healthtech company dedicated to providing medical cannabis guidance for patients with chronic pain, insomnia, and other conditions, I held a multifaceted role that combined strategic marketing, clinical research, and media production. Key responsibilities and achievements included: Marketing Communications: - Directed Zana’s marketing and communications strategy, enhancing brand visibility and patient engagement. - Crafted educational campaigns to empower patients with knowledge about medical cannabis options and usage. Clinical Research Liaison: - Acted as the bridge between Zana Medical Group and clinical researchers, ensuring the alignment of patient care strategies with the latest cannabis science. - Facilitated the translation of complex clinical findings into actionable insights for both patients and providers. Creator of Zana Healthlab: - Designed and launched Zana Healthlab, an online portal offering curated cannabis science content, resources, and research for patients and professionals. - https://web.archive.org/web/20240414142617/http://zanahealthlab.com/Podcast Producer: - Produced and hosted the Zana Healthlab podcast in collaboration with Leafly.com, exploring topics like cannabis science, patient stories, and industry trends. - Engaged thought leaders and researchers to create informative and accessible content for diverse audiences. Through this role, I advanced Zana Medical Group’s mission to provide informed, compassionate guidance to patients navigating the complexities of medical cannabis treatment.

As a writer, researcher, and editor at Leafly.com, I was dedicated to providing clear, evidence-based content on the therapeutic applications of cannabis. Key contributions included: Educational Content Creation: - Wrote and edited articles that clarified complex scientific research on cannabis, making it accessible to diverse audiences. - Addressed widespread misinformation by presenting accurate, balanced perspectives on cannabis science. Research and Reporting: - Investigated emerging trends and studies in cannabis therapeutics, focusing on their implications for health and wellness. - Delivered in-depth, SEO-optimized content to enhance Leafly’s visibility as a trusted source of cannabis education. Advocacy for Science-Based Solutions: - Highlighted the potential of cannabis to address chronic pain, mental health challenges, and other medical conditions. Through this role, I contributed to Leafly’s mission to inform and empower consumers, patients, and healthcare providers navigating the evolving landscape of medical cannabis.https://www.leafly.com/news/author/jeremy-kossen