- Worked with Fortune 500 clients to drive sales and direct marketing efforts- Responsible for interviewing & hiring candidates- Tracked & reported on profitability each week- Built, trained, and managed a team of 10

I work with Google Partner agencies, and specialize in helping them identify the right advertising solutions for their clients – including (but not limited to) account optimizations for Google AdWords, display ads, YouTube, and mobile. Because I collaborate with Partner agencies, I work with a wide variety of advertisers and take pride in finding the right solution for every customer. As an exclusive Google Strategist, I combine my interest in sales and the digital economy with expert product knowledge, which gives me a unique ability to help advertisers expand their businesses using Google's suite of marketing products.

Consulting for a recently-launched startup in technology & videography sectors:- Website Creation: Built multiple websites, utilizing photographs & videos to demonstrate the startup's unique value proposition- Market Research: Researched numerous markets to determine competitive landscapes, barriers to/viability of entry & expected ROI- Targeting & Biz Development: Decided which verticals enter & provided competitive analysis, criteria for targeting & action plans for each

- Process Improvement: Recognized inefficiencies in current, manual processes & took the initiative to automate by creating excel sheets that require minimal data input; based on criteria, formulas calculate estimates, costing analysis, markups, etc.- Job Costing & RFPs: Determine project feasibility, estimate costs & create competitive bids to present to current & prospective clients- Project Management: Allocate resources & monitor projects to ensure successful completion & client satisfaction- Project Analysis: Analyze efficiency & profitability of completed jobs, then utilize results to apply continuous improvements

- Marketing Automation: Utilized HubSpot for marketing automation to streamline efforts across various channels - Managed content, formatting & execution of landing pages, CTAs, email, drip & other campaigns - Updated social media with both organic & paid posts; LinkedIn, Facebook, Twitter, Pinterest & YouTube- Analytics & Strategy: Leveraged Google Analytics, HubSpot & Salesforce to compile & analyze data & formulate marketing strategies- Content Marketing: Managed various areas of content marketing, including blog, website & newsletter- Paid Search/Advertising/Lead Generation: Oversaw inbound B2B marketing efforts, from strategy to execution, to generate leads & improve other KPIs - Increased site traffic 96% & marketing leads 36% through paid search campaigns & LinkedIn advertising

Primary responsibilities:- Created digital, print, and email content and collateral- Updated & maintained every website and social media platform where Acclivity had a presence- Competitive and consumer analysis- Valuated all advertising and marketing channels, the first of which led to a renegotiation that nearly doubled our benefits while saving more than $22,000 on the annual contract- Handled all content and formatting of monthly newsletters & quarterly campaigns- Reformatted & rewrote all job postings to simplify them & ensure each included optimal # of keywords- Spearheaded company website rebuild, which included front-end design & integration of back-end APIs with proprietary software and applicant tracking systems - Formulated, created and launched multiple marketing campaigns designed to address intense market competition, improve CX, and transform our business development efforts

Private Tea Manufacturer - Kericho, Kenya• Marketing Analysis & Business Development: Evaluated international markets to determine feasibility of increasing profits through expansion; recommended branding & distribution tactics to gain local market share & improve marginsGoldman Sachs’ 10,000 Women Initiative - Lima, Peru• New-Product Marketing: Trained entrepreneurs on marketing new products and creating sustainable business plansDeutsche Telekom Business Excellence (BEX) - Glendale, AZ• Integrated Marketing Communication (IMC) campaign: Created B2B social media campaign to improve brand awareness, including SEO tactics & analytics

• Sales Management: Exceeded sales goals by 50% & sustained merchant retention rate over 65%• Web Development: Contributed to creation of website design, layout, content, and beta testing

• Project Management: Maintained databases, organized staff, balanced budgets, & compiled all data included in successful bids for 2014 NY/NJ Super Bowl & inaugural 2010 New Era Pinstripe Bowl at Yankee Stadium• Market Research: Researched and developed corporate sponsor target list used to sell over $5million in sponsorships for 2010 Victoria's Secret Fantasy Show• Sales & Marketing: Produced print and visual collateral used to sign clients, sell sponsorships, & advertise events• Business Development: Targeted companies, built relationships, and assisted in signing of 3 high-profile clients• Social Media: Developed & managed websites and social media pages for Argus and clients• Leadership & Multi-Focus: Managed responsibilities of Assistant, Office Manager, Researcher, Sales/Marketing Support, HR and IT• Cross-Functional Liaison: Communicated with internal teams, management, and clients to ensure development, sales, and marketing efforts were executed on time and in accordance with strategic goals

• Cross-Functional: Managed promotional product inventory, provided customer service, & coordinated on-field activities• Customer Relations: Acted as primary customer service representative to alleviate issues with patrons or in-stadium staff• Project Management: Planned & executed special events, including 2008 All-Star Weekend & 2009 World Series Parade • PR for Philanthropic Events: Scheduled & hosted private tours for children from Memorial Sloan-Kettering Cancer Center, Make-A-Wish Foundation, and other charities and facilitated their meet-and-greets with Yankee players