Jeremy Learoyd Email & Phone Number

Sisters, Oregon

Hired to oversee the management of all aspects of tradeshow attendance - including logistics, sample inventory management, collateral and asset management, onsite execution, post-show reporting, and identifying new opportunities. The marketing role expanded to include: proofreading of all company collateral (internal and external), management of all social media channels, customer account compliance, data analysis and reporting, company merchandise, sponsorships, and new product launch strategy.Vetted and realigned tradeshow portfolio to ensure that company goals and objectives were being met. In addition to currently attended tradeshows, discovered new, better-suited opportunities for the company’s direction and offered increased avenues for growth.Responsible for ensuring accuracy and consistency for all company collateral by managing the proofreading of all company assets for consistency and accuracy - including professional catalog, newsletters, e-blasts, digital ads, social media content, company website, and product information cards.Increased brand awareness through social media and sponsorships by collaborating with leading industry figures and community partners to promote the company brand to both B2B and B2C audiences.

Bend, Oregon

Liaising with event owners globally to assist with event planning from venue sourcing, through to full onsite event logisticsNegotiating with all preferred suppliers to reduce overall spend, ultimately reducing Cisco's yearly global travel and event budgetManaging full logistics for Cisco events - liaising with all suppliers, freelance staff and team members appointed to the event and hotel/venue staff Liaising with Cisco internal departments - Marketing, Travel, TelePresence, Cisco TV Studio, HR and Finance includedFull budget management, including approval processes, timely payment to suppliers and budget reconciliation post eventAppointed as ‘Subject Matter Expert' for the team of 6 Event Logistics Managers for a new internal event booking system (MeetingView) - involved training of other Event Logistics Managers, liaising with creators of the system to give continual feedback for improvements/challenges on the system

Provided Executive Briefing Centre Program and Meetings Management for key strategic European Tier One Industry Events (ITU Telecom World 2009 & 2011, Mobile World Congress 2010, 2011 & 2012 and IBC 2010). Facilitated EBC Meetings Manager role at CES 2011 & 2012 for Service Provider Marketing. Requested personally to manage this US show for Service Provider by the SP Marketing Senior Leadership team. ResponsibilitiesManagement of briefing tool to ensure set up was accurate and mapped back to the overall briefing strategy for the show as part of the overall customer experienceCoordination, facilitation and management of all incoming briefing requests from end to endCommunication via SLA required 24 Hour response to briefing request to account teamsCross functional and global collaboration with Executive Administrators and at times directly with Executives to ensure correct Executives schedules and to confirm briefingsEngagement with Sales teams to provide ongoing status regarding briefing requestTrouble shooting and problem solving requests or changes pre-show and onsite Engagement with Cisco senior Leadership Team and global Executives whilst onsite (including interactions with John Chambers and his team) Management of onsite teams to ensure the successful running of the EBC/meeting rooms. Additional responsibilitiesCollaborated with Global Events Leadership team on creating a framework, engagement model, roles & responsibilities and implementation guide for EBC management at Tier One and Tier Two industry eventsCreated a training guide and set up training seminars to educate global teams on EBC best practices and tips for ensuring world class execution at industry events

Appointed Deputy Team Leader (in addition to role of Senior Event Logistics Manager) - responsibilities include assigning of new events to team members, expense approval, pto request approvals, assisting with required reporting and acting as Team Leader in case of absence or holidays

Appointed Meetings Information Analyst (in addition to Deputy Team Leader / Event Logistics Manager) - responsibilities include fully managing the reporting requirements for both American Express and Cisco, including weekly workload, monthly Service Level Agreement and Quarterly Business Review reports as well as other ad hoc reports. Training and mentoring of other team members to allow more members of the team to develop

Development, management and mentoring of conference team. Proposal writing for client pitches and tender processes. Distribute, manage and oversee all project work for client events from conception to completion. Source and negotiate with network of external suppliersImplementation of new templates, formats and budget proceduresLiaise with internal departments to ensure all aspects of an event were delivered in a timely and budget conscious manner

Management of client requirements for venue finding, conferences and events; from initial research and proposal writing to site visits and overall operations Sourcing, appointing and negotiating with all strategic suppliersFinancial management and budgeting of overall event costsReconciliation of post event budgetEnsure client base growth through building relationships with new and existing clientsContinually seek innovative solutions to customer requirementsManage full and part time staff, recruiting new & freelance staff where necessary

Attain sales and profitability targets set for the departmentResponsible for all aspects of mail order sales & customer service Edit & proof brochure text, ensuring correct layout before printMarketing of company brand through marketing opportunities, promotional literature, events and sponsorship Manage team of full and part time staff, ensuring adequate increased staff levels during annual busy periods