As a Digital Marketing Manager at Greystar (Feb 2016 – Mar 2024), I led transformative digital strategies, driving growth and efficiency. Key accomplishments include spearheading the Google Analytics program to elevate data-driven decisions, significantly enhancing conversion and reducing bounce rates. I managed Google Business Profiles for over 2,000 properties, boosting organic search leads through improved local visibility. My leadership in a local listings program across 20+ platforms directly increased inquiries, showcasing my ability to leverage digital platforms for real business outcomes.I streamlined a central billing process handling over $5 million monthly, optimizing cash flow efficiency, and administered a domain portfolio of ~5,000 domains, enhancing SEO and protecting brand identity. Initiating Salesforce training, I improved data management and team productivity. As a Certified Scrum Master, I introduced agile practices, accelerating project delivery and increasing throughput.My creation of an email marketing program resulted in above-industry-average open and conversion rates. Collaborating with the SEO team, I contributed to a significant year-over-year increase in organic search traffic.I merged strategic vision with technical expertise, focusing on digital innovation to drive business success. I'm eager for new challenges where I can apply my skills to foster growth and efficiency.

Led the effective marketing and sales initiatives for 3,300 apartment units across the Twin Cities, Duluth, St. Cloud, and Rochester, employing a diverse range of strategies such as digital marketing (including website development, search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC)/pay-per-lead (PPL) advertising, social media, and Google Analytics), printed materials, direct mail, corporate and community outreach, signage, and marketing communications.Conducted thorough competitive analysis to pinpoint and implement marketing programs that align with target market demands, efficiently managed marketing budgets, and negotiated contracts for 36 communities. Spearheaded the successful introduction of corporate-wide social media policies and online reputation enhancement initiatives through campaigns on Facebook, Twitter, and YouTube. Utilized market and economic research for budget forecasting, creation, and the day-to-day operations of properties. Directed the creation of all promotional and branding materials, including logos, floor plans, and marketing collateral.

As General Manager of a multifaceted restaurant, bar, and music venue, I oversaw all aspects of daily operations, ensuring seamless integration and efficiency across the business. My responsibilities included:Directing the hiring, training, and supervision of staff to foster a team-oriented environment focused on exceptional service.Managing inventory and vendor transactions to maintain optimal stock levels and negotiate favorable terms.Orchestrating private parties and music events, enhancing the venue's reputation as a premier destination for entertainment.Innovatively reinventing the bar and restaurant menus to meet changing customer preferences and trends, significantly improving dining experience and satisfaction.Overseeing the redesign and management of the website, improving user experience and online presence, driving increased patronage and online bookings.