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20+ years of experience driving digital transformation inside and out. A great teammate & strategic partner who can help drive business growth through creative solutions. #FullStack Marketer Having digitally remodeled businesses large and small (across 10+ industries), I bring a wealth of experience on 75+ leading brands and combine it with passion, smarts and integrity. Leveraging old-school marketing principles with next-level strategy, analytics, and automation - we will roadmap & solution for long-term success. Your: - Brand will set us apart & hold us together- Messaging will resonate with the hearts & minds of your customers/prospects- Programs will provide the right amount of communication, delivered through multiple channels, in a coordinated effort towards growth through best-in-class customer experiences- Data quality will give you data confidence- Teams will be enabled for successTogether, we will help deliver value by transforming and optimizing every touchpoint along the customer journey, aligning your teams & unifying your data in the process.As a modern marketer, I have worked with great teams to deliver cutting-edge programs wearing almost every hat in the mix (strategy, analytics, project management, media, operations, systems analyst, team player, champion & agent-of-change) while supporting the entire Global org. Having spent time in IT, technology and data runs deep. I know how things work, can get things done, and create efficiencies @ scale.Award-winning digital program strategist - B2C & B2B.- Mid-size Healthcare Agency of the Year- Social Media Agency of the Year- Digital Agency of the Year- Promo Agency of the Year- SXSW Innovation Award - Expedition Titanic- Brand Activation Campaign of the Year - Trojan Evolve- Gold winner, Best of Show Nominee - Follow The Finger - 1st YouTube Brand Channel, 1st MySpace brand page ('06)- "Let Your Voice Be Heard" (1st use in Social Media)- #1 Video on YouTube (first HD video of Titanic)- #1 Liked brand post during 2012 Olympics (UPS)- SuperBowl/Olympics/U.S. Open/NCAA FootballAutomotive, Biotech, CPG, Events, Food & Beverage, Life Science, Pharma, Retail, SaaS, etc.Clients have included Early adopters, Fast Followers and Category Leaders (100+ Brands): Lexus, Nestle, UPS, Novartis, Pfizer, Trojan Condoms, PerkinElmer, Mott's Apple Sauce, Margaritaville Margarita Mix, Arm & Hammer, Pedigree Food for Dogs, Premier Exhibitions, Celgene, Alexion Pharmaceuticals, etc. while working at leading agencies in NYC, LA, as an independent consultant and as an FTE.
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Principal ConsultantConstruktionMilford, Ct, Us -
Thinker. Builder. Doer.Construktion Dec 2023 - PresentMilford, Ct, UsAt ConstruKtion, we support Organizations of all shapes, sizes and maturity curves with Craft @ Scale.We build custom and off-the-shelf omnichannel audits, analyses and prototypes that pressure-tests how well your Humans, Data and Machines work together to deliver best-in-class customer experience (CX) to unlock growth potential.Why us? Our Team has helped drive digital transformation and industry-leading marketing results for the largest and smallest advertisers across 10+ industries for 25 years. Scroll down to see how deep and broad we roll. -
Vp, Cx / Director Engagement StrategyGsw Advertising Dec 2020 - Oct 2023Columbus, Oh, UsPartnered with Teams across the Syneos Health Network (award-winning communication agencies) to develop and improve the Customer Experience for our Healthcare/Pharma clients, their customers and their customer's customers.Developed award-winning campaign strategy, created omnichannel service offerings, delivered marketing technology solutions and helped educate and train internal & external teams.Crafted innovation pilots, omnichannel roadmaps, operating models, SLAs, SOPs and a proprietary business intelligence audit that accelerated and improved business development outcomes (organic growth and net new acquisition). -
Ceo & FounderConstruktion Apr 2020 - Dec 2020Milford, Ct, UsLaunched Construktion as a Google Analytics repair shop to help companies fix and optimize their analytics implementations. Enterprise-grade audits and analyses. -
Head, Demand Generation & Digital MarketingTangoe Nov 2019 - Apr 2020Indianapolis, Indiana, UsResponsible for delivering pipeline growth, customer acquisition and retention through integrated demand gen & digital programs across Fortune 1,000 customers and prospects (B2B SaaS - enterprise IT asset & expense management solutions).Redesigned and launched Tangoe.com with new Brand positioning, value props and product marketing material. Rolled-out Bizible (post Marketo, pre-Adobe) to help improve full-funnel visibility and deliver more impactful Board presentations. Fixed tracking gaps between the website, Pardot and Salesforce while integrating and standardizing measurement across Marketing & Sales (funnel stages, definitions, lead progression, etc.).Introduced the Team to the "Vertical & Horizonal" funnel concepts as a way to measure Customer Life-time Value across the Product Life Cycle (Acquisition, Retention and Win-back).Saw immediate:- lift in new Customer Acquisition rates, Customer volume and avg. contract value- decrease in CAC- growth in Podcast, social channels and customer-user groups- confidence boost among leaders that Marketing was working to turn things around -
Vp, Digital StrategyPixacore Jan 2018 - Oct 2019New York, Ny, Us2018 MM&M Healthcare Mid-size Agency of the YearDeveloped omnichannel strategic roadmaps and tactical plans for leading pharmaceutical companies and supported their enterprise-wide digital transformation efforts.Created proprietary consulting project frameworks and customer experience design to support Brands and Portfolios across the full product lifecycle from launch to LoE. AR/VR congress experiences -> Automated Journey Design -> eDetails -> Veeva My Insights Dashboard Dev -> CTVHelped the AoRs, consulting companies, digital agencies, media agencies and internal Enterprise Teams manage the complexity of enabling a unified view of the customer. -
It Business Systems Analyst IvAlexion Pharmaceuticals, Inc. Sep 2016 - Dec 2017Boston, Massachusetts, UsSupported enterprise-wide internal & external technology solutions for Corporate Communication & Culture (corporate website, intranet, web dev, email, collaboration, employee engagement, data privacy, etc.). Helped drive the development of the internal Digital Center of Excellence that would support the broader organization.Helped the internal teams roll out Salesforce Marketing Cloud, Facebook at Work, Sitecore, and other enterprise systems to support communications & culture. -
Account DirectorOgilvy May 2012 - Sep 2012New York, Ny, UsSocial Strategy - UPS (NCAA Football, 2012 Olympics)Team developed campaign and post strategy for the #1 most "liked" content on Facebook (two months in a row) during the 2012 London Olympics (Driver's Campaign focused on showcasing UPS driver's doing extraordinary feats of greatness in their communities), amplified by Employee Advocacy efforts of the Global UPS employee-base Developed the social media promotion, super fan strategy and product development requirements for the UPS Team Performance Index Facebook App which leveraged a partnership with the NCAA, ESPN Gameday and other media partners. Helped refine the development of the composite ranking algorithm to align with UPS core Brand attributes (ex. efficiency). Ghost-tweeted in-game celebrity engagement.Commuted 3+ hours each way, every day to try and make it work. -
Ceo & Founder, Principal ConsultantSocial Construktion Dec 2010 - Apr 2012Milford, Ct, UsSocial Media Consulting Firm. -
Digital StrategyPremier Exhibitions Apr 2010 - Nov 2010Atlanta, Georgia, UsDeveloped award-winning marketing programs to generate awareness, interest and attendance at museum-quality traveling exhibitions for Titanic and Bodies.Ex. In celebration and remembrance on the 25th anniversary of its discovery, took world-wide Titanic enthusiasts on a 25-day social media journey (Expedition Titanic) to document the entire wreck site for future generations that involved sharing the first HD images and video of Titanic.Developed a Social Media command center that monitored Global Titanic mentions, acted as a community manager, content generator, program quarterback, and social story-teller... successfully identifying and activating Titanic audiences. #1 videos on YouTube during campaign SXSW Innovation Award -
Director Of Marketing (Ownership Team)Fantasy Baseball 101, Llc Feb 2009 - Mar 2010UsCo-owner. Helped build and support a Fantasy Baseball blog recognized for unique thought leadership and premium services within the multi-billion dollar Fantasy Sports Industry. -
Chief Marketing Officer (Cmo)Popstation Llc Aug 2009 - Feb 2010Stamford, UsWeb 3.0 music & entertainment online experience (start-up). Original songs. Every song's a contest. Sing your way to #1 and qualify for a VIP recording experience in NYC. Recreated the Billboard Top 100 as an experiential social-gaming platform. Artists would sing their rendition of our song, use our artist promotional toolkit to raise awareness, fans and followers would vote artists up and down the charts.Ad Ops | Brand | Experience Design | Go to Market Strategy | Marketing Ops | Market Research | Media | Measurement | Product Development | Sponsorships | Web Dev Launch -> fully-engaged, vibrant platform in six months (singers, fans, followers). -
Digital Account DirectorCatapult Marketing Aug 2008 - Jan 2009Westport, Ct, UsClient: Mars (Pedigree Food For Dogs)Promo Agency of the YearDeveloped the digital/social strategy to pay off the SuperBowl TV spots and helped raise awareness by generating food donations with every social and website action, helping shelter pets find loving homes. Successfully launched the Pedigree Foundation to support corporate giving initiatives and developed the CRM loyalty & rewards program that led to a significant amount of one-time and recurring donations.Helped update the Omniture (Adobe) Web Analytics implementation to be able to leverage dynamic, data-driven site experience using Test & Target (mFrames) just in time for kick-off. -
Digital StrategistColangelo Synergy Marketing May 2007 - Jun 2008Norwalk, Connecticut, UsClient: Church & Dwight (Trojan Condoms and entire 25+ brand portfolio including Arm & Hammer, 1st Response, etc.)Brand activation campaign of the year - Trojan Evolve. (Yes, it's a PR award... but I worked many a late night delivering the team at Edelman with the social analytics insights they used to showcase the full story as we were the Digital, Social & Promotional Agency of record.)Developed interactive, layered and dynamic map to show the "social movement" of a PR college bus tour.Interactive pledges and petitions captured in kiosks within the bus footprint sent nightly data to the map (pre-Google maps api) and contributed to info graphics, PR, and social content.Built the 1st social footprint for Trojan. Partnered with sexual health influencers Drew Pinsky, MTV, comedians and musicians to raise awareness of a sexual health crisis among young adult men. -
Client Partner, Digital Strategy & AnalyticsThreshold Marketing Feb 2006 - Mar 2007Culver City, Ca, UsPioneered digital & social strategies, tactics and multi-channel measurement while delivering award-winning work on the Nestle Confections portfolio (Butterfinger, Crunch, Stixx, Baby Ruth, etc.). Other Clients included Honda Powersports and Freemantle Media (American Idol).Nestle ButterfingerManaged the account, developed the program strategy, co-created with the Creative/PM Team, developed the contest framework, and worked with legal to get everything approved for primetime use. Even side-barred with YouTube pre-Google acquisition on how to improve their HBX analytics implementation to craft a compelling story of campaign success. - 1st YouTube Brand Channel (bought first, launched 2nd... thanks Paris Hilton)- 1st MySpace Brand Page (technically we all launched at the same time, thanks Zenith)- 1st Nestle website with Google Analytics (also had HBX Analytics and E.piphany)- 3rd, 4th or 5th (?) User-generated Video Contest (Mentos, NBC's The Office)- Nestle Innovation Award Finalist (thanks Rodrigo and Jonathan for being so awesome, you went on rotation and we didn't win. At least that was the story we were told.)- Best of Show Nominee, Gold Winner (kudos to the entire Agency & Client Team on the Agency's 1st Award - ever) - Case study delivered to Nestle CEO (1 year of reduced TV spend, no Bart Simpson, heavy digital, social and PR)- Transitioned midway through the Year into leading marketing analytics & measurement across all Agency Clients- Re-negotiated MySapce media buy following H1 to allow for a lower ROS buy that allowed us to keep the audience our page attracted vs. lose it with a lower ad spend (Social Media industry... you are welcome) -
Account ExecutiveTeam One Apr 2005 - Feb 2006Los Angeles, Ca, UsToyota, Largest advertiser in the U.S.Lexus.com, online media, dealer website redesign, LS and ES model launches, Certified Pre-Owned (CPO)Helped Cobalt group successfully communicate the need to transition their dealer website solution and database, selecting one of five design templates w/ flash homepage hero graphics before a specific date or else their customer data would be deleted. Presented the website design options and transition plan to top tier dealer association members and wrote the creative brief for the magazine style communication vehicle with lenticular cards to showcase the new website designs with "motion".Advocated and was successful in arranging the first, digital-use-specific photo & video car content vs. repurposing print assets.Ran point on model-specific content for all digital channels, website, OLA, U.S. Open sponsorship, etc. Left shortly after getting frustrated with the current limited usage of website analytics in the digital campaign planning cycle. -
Program SupervisorArc Worldwide Jun 2004 - Feb 2005Chicago, Il, UsOversaw website maintenance and analytics reporting for Philipmorrisusa.com, supported smoking cessation program. -
Digital Account SupervisorDeutsch Mar 2004 - May 2004New York, Ny, UsCovered for a team member out on maternity on Novartis (Zelnorm & Lamisil). Website updates, branded and unbranded online banners, DTC program management. IBS w/ constipation and Toe Fungus. -
Account ManagerHammerhead Advertising Apr 2003 - Feb 2004Primary Account Manager & Strategist for small, creative boutique agency (7 people). Healthcare, Digital, eComm, and Big-box Retail. -
Digital Project ManagerThe Food Group Mar 2002 - Jan 2003Chicago, Illinois, UsDigital Project Manager across 5 TFG offices - responsible for on-time, on-budget project delivery of all digital projects (websites, interactive CD-roms, emails, SEO, analytics reports) for B2B Foodservice Clients (Kraft, Nabisco, Mott's, Pilgrim's Pride, etc.).After dot.com bust, I reported directly to the Managing Director and operated a PC & MAC duel workstation to help with content creation and QA testing across all device/browser/OS combinations. Managed a team of interns to help keep the department afloat, while dabbling in low-budget content production for Clients with smaller budgets (digital photography, on-premise promotions, sell sheets, industry food trend presentations, executive retreat planning, industry event support and booth management). -
Assistant Account ExecutiveThe Food Group Mar 2000 - Feb 2002Chicago, Illinois, UsLeading Foodservice Marketing & Culinary Services AgencyClients: Pilgrim’s Pride, Mott’s, Kraft, Unilever, Norwegian Seafood, etc.Full-service Account Management across Agency's largest accounts. Supported and developed partnerships with national chain account restaurants, celebrity chefs, and high-end culinary events (ex. Aspen Food & Wine Show, Slow Foods Italian White Festival).Developed National Sales Account powerpoint presentations to enable sales teams with high-end presentation materials that successfully helped them upsell, cross-sell and acquire net new national accounts. The creative team hated it, but I asked them to design .PPT templates to help differentiate the Sales pitch.Experienced extreme highs and lows from setting world records for the largest Margaritaville (Jimmy Buffet's Margaritaville Margarita Mix new product launch), helping Mojitos become the drink of choice to launching the Chicken Whopper to supporting crisis comms during the largest FDA meat recall in FDA history at the time. -
Brand AmbassadorZespri International Jul 1999 - Nov 1999Mt Maunganui, NzZespriMania Taste Tour – 37 state promotional tour. Part of 10-person international team who drove across the U.S. to raise kiwi fruit awareness/sales.
Jeremy Muratore Skills
Jeremy Muratore Education Details
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University Of DelawareInterpersonal Communication With A Concentration In Pr -
Tenafly High School
Frequently Asked Questions about Jeremy Muratore
What company does Jeremy Muratore work for?
Jeremy Muratore works for Construktion
What is Jeremy Muratore's role at the current company?
Jeremy Muratore's current role is Principal Consultant.
What is Jeremy Muratore's email address?
Jeremy Muratore's email address is je****@****mer.com
What is Jeremy Muratore's direct phone number?
Jeremy Muratore's direct phone number is (201)-247*****
What schools did Jeremy Muratore attend?
Jeremy Muratore attended University Of Delaware, Tenafly High School.
What are some of Jeremy Muratore's interests?
Jeremy Muratore has interest in Mobile, E Commerce, Social Media, Lance Armstrong, Microsoft Windows, Chicago Cubs, Barack Obama, Jack Johnson, Facebook Ads, Baseball.
What skills is Jeremy Muratore known for?
Jeremy Muratore has skills like Integrated Marketing, Digital Marketing, Digital Strategy, Email Marketing, Web Analytics, Social Media, Strategy, Social Media Marketing, Marketing, Marketing Strategy, Seo, Account Management.
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