As the Director of Customer Success at CB/I Digital and Conative AI, I lead customer-centric strategies that empower eCommerce brands to thrive in a competitive digital landscape. My dual focus is on strategic leadership and hands-on mentorship, guiding a team dedicated to optimizing client success across performance marketing and our SaaS platform, Conative AI.At CB/I Digital, an award-winning performance marketing agency, I orchestrate seamless collaborations between clients and internal teams. I ensure our paid advertising and SEO initiatives align with client goals, delivering measurable results that exceed expectations. I’m responsible for developing top-tier account managers, providing them with the training and tools to build and sustain long-lasting client relationships. My leadership fosters a culture of continuous improvement, emphasizing strategic thinking and data-driven decision-making.At Conative AI, I drive customer success initiatives that help eCommerce brands harness AI to optimize inventory management, discover marketing opportunities, and enhance website merchandising. From onboarding to ongoing support, I ensure clients extract maximum value from our platform, making informed decisions that positively impact key business metrics.A significant part of my role involves nurturing key accounts and guiding our team in managing complex client interactions, particularly those involving multi-channel distribution strategies. I’m also deeply involved in developing training programs, onboarding processes, and feedback loops that turn satisfied clients into brand advocates.My ultimate goal is to lead a high-performing Customer Success team that drives growth for our clients and for CB/I Digital and Conative AI. By combining strategic vision with a deep understanding of eCommerce, I help brands achieve sustainable success in today’s fast-paced digital environment.

As the Director of Customer Success at Conative AI, I’m all about helping eCommerce brands unlock the full potential of AI to supercharge their inventory management, discover untapped marketing opportunities, and optimize their website merchandising. My role is centered around ensuring our clients have a seamless experience with Conative AI, from the moment they onboard to the point where they’re driving significant ROI.What I do is craft customer success strategies that align perfectly with our clients’ goals. This means designing smooth onboarding processes, offering strategic guidance, and constantly refining the customer journey based on feedback. With Conative AI, clients gain actionable insights that help them make smarter decisions, directly improving key business metrics like reducing overstock to free up cash flow, using AI to have the right amount of stock of each product for the right amount of time, and maximizing overall profitability.But it doesn’t stop there. Building strong, long-term relationships with our clients is key. I work closely with them, especially when it comes to navigating complex multi-channel strategies. Plus, I’m passionate about creating training programs and resources that empower our clients to get the most out of Conative AI, turning them into advocates who sing our praises.The end game? To make sure every client not only thrives with Conative AI but also sees it as a critical tool in their growth arsenal. By blending strategic vision with a deep understanding of eCommerce and AI, I’m here to help brands outpace the competition and achieve lasting success in today’s ever-evolving digital landscape.

Working with celebrity photographer, Michael Benabib, we developed and executed a marketing plan for ExecutivePhotosNYC. Growth strategy focused on digital marketing; social media marketing & advertising, website design & development, SEO, SEM, AdWords, and email marketing. 150% increase in sales revenue within first 6 months.Increased price of photography services by 10%Website organically appears on top/full first page of Google results (most relevant keywords)AdWords Campaigns increased conversions +700%, significantly decreased Cost-per-Click (CPC), improved overall “Quality Score”  (8-10/10), CTR increased +100% (up to 36% CTR)Social Media Advertising cost per engagement between $0.01-0.05Social Media Engagement on posts yields 100-400+ organic “likes” and 10-50 “comments”; Non-sponsored reposts by social media influencers yield 36,900+ “likes” and 750+ “comments"Email Marketing campaigns significantly increased web traffic, sales, social media engagement, reviews; 50% Open-rate (12.5% Industry Avg.), 16% Click-Through rate (9.3% Industry Avg.)Created automated processes using Python programming with custom code.Created and produced Wikipedia page for Michael Benabib (Strikeforce approved.) Co-created, produced and copywriting blog posts for website and social platforms. Designed & developed websites for different aspects of business; Executivephotosnyc.com, Michaelbenabib.com, and Digitalheadshotsnyc.com. Developed archive for Michael Benabib’s portrait photography of celebrity hip-hop artists (collections on display at The Smithsonian in Washington & MoMa in New York)