Jeremy Ott Email & Phone Number

Sun Prairie, Wi, Us

Mclean, Virginia, United States

- Managed and coached a team of five, including writers, editors, and project managers - Developed financial education content that had a reader approval rating of 94%- Increased page-one keyword rankings for the Learning Center from 150 keywords to more than 500 in less than 2 years- Totaled nearly 600,000 total visits to Learning Center in 2022 (+60% YoY) by implementing a strategy to repurpose and promote content via website, email, paid search, social media, and more-… Show more - Managed and coached a team of five, including writers, editors, and project managers - Developed financial education content that had a reader approval rating of 94%- Increased page-one keyword rankings for the Learning Center from 150 keywords to more than 500 in less than 2 years- Totaled nearly 600,000 total visits to Learning Center in 2022 (+60% YoY) by implementing a strategy to repurpose and promote content via website, email, paid search, social media, and more- Brought in nearly 120,000 unique visitors to the Learning Center from search engines in 2022 (+53% YoY) by implementing a keyword-based cluster SEO strategy- Implemented a 2022 strategy that led to nearly 20,000 unique visitors starting a product application within 3 days of viewing Learning Center content- Led a team that developed and distributed a thorough brand voice style guide that led to a more consistent user experience- Set up multiple Adobe Analytics reports to track the performance of Learning Center content throughout the user journey- Streamlined several publishing processes to improve efficiency and speed up time to market- Worked with a team of writers, editors, project managers, and designers to create several award-winning informational videos Show less

Wausau, Wisconsin Area

- Led the content revisions of the new member onboarding welcome email, resulting in a significant decrease in call volume, formal complaints, and negative reviews - Increased CTOR of auto loan and personal loan emails from 3.5% to 5.5% from 2018 to 2019- Created a Facebook strategy that led to an 85% increase in referral traffic sessions and a 153% increase in referral traffic pageviews- Increased Connexus Blog pageviews by 114% from 2018 to 2019- Developed brand voice and tone… Show more - Led the content revisions of the new member onboarding welcome email, resulting in a significant decrease in call volume, formal complaints, and negative reviews - Increased CTOR of auto loan and personal loan emails from 3.5% to 5.5% from 2018 to 2019- Created a Facebook strategy that led to an 85% increase in referral traffic sessions and a 153% increase in referral traffic pageviews- Increased Connexus Blog pageviews by 114% from 2018 to 2019- Developed brand voice and tone guidelines- Handled all copywriting duties for all external channels, including email, website, social media, display ads, digital banking, print, and more Show less

Wausau, Wisconsin Area

- Led the development and evolution of the Eastbay brand voice through print, web, social, and email marketing channels- Managed, coached, and elevated a team of up to 8 copywriters to improve their copywriting and leadership skills- Led the brand storytelling initiative to provide our target audience with personalized content in each stage of the customer journey- Created a short-term blog strategy that helped relaunch the Eastbay Blog- Led an internal team responsible for… Show more - Led the development and evolution of the Eastbay brand voice through print, web, social, and email marketing channels- Managed, coached, and elevated a team of up to 8 copywriters to improve their copywriting and leadership skills- Led the brand storytelling initiative to provide our target audience with personalized content in each stage of the customer journey- Created a short-term blog strategy that helped relaunch the Eastbay Blog- Led an internal team responsible for creating a new Eastbay brand slogan- Helped in the strategic planning and development of the 2017 catalog strategy to help the Eastbay catalog better represent the brand and relate to its target audience- Hired several copywriters and trained them on how to craft customer-centric messages on all Eastbay channels- Edited all copy for grammar, tone, flow, and brand voice- Wrote detailed, sales-oriented copy for all training and fitness products- Took initiative to watch webinars, attend internal leadership training, and research marketing tips to stay at the forefront of the industry Show less

Wausau, Wisconsin Area

- Implemented Eastbay brand voice through print, web, social, and email marketing channels- Led the development and execution of shifting generic homepage copy into brand-centric taglines- Created subject lines with an average open rate of more than 12%- Collaborated with teams to execute two performance training campaigns and the 2014 holiday campaign, which resulted in substantial demand and conversion increases from 2013- Wrote detailed, sales-oriented product copy for all… Show more - Implemented Eastbay brand voice through print, web, social, and email marketing channels- Led the development and execution of shifting generic homepage copy into brand-centric taglines- Created subject lines with an average open rate of more than 12%- Collaborated with teams to execute two performance training campaigns and the 2014 holiday campaign, which resulted in substantial demand and conversion increases from 2013- Wrote detailed, sales-oriented product copy for all training, fitness, and soccer products- Trained incoming copywriters on how to craft benefit-driven messages on all Eastbay channels- Edited and provided constructive feedback for all email, social, and miscellaneous copy- Filled in for Editor and acted as interim Editor when needed, managing a team of five copywriters while holding the regular duties of a Senior Copywriter- Helped Editor lead weekly copy meetings- Took initiative to watch webinars, attend internal leadership training, and research marketing tips Show less

Remote

- Wrote long-form articles about events and noteworthy ELCA members- Formatted, coded, and updated articles on TheLutheran.org and its two sister sites on a monthly basis- Designed graphics for select articles using Adobe Photoshop

Chicago, Il

- Wrote news features, briefs, and breaking news articles for print and web- Copyedited articles to follow AP Style guidelines- Led a news writing workshop for 300 students at the ELCA Youth Gathering in New Orleans

Remote

- Redesigned ssppkiel.org using Joomla CMS- Developed a content strategy to attract a younger, faith-driven audience

Remote

- Wrote 5-7 game recaps and player profiles each week about four area high schools- Managed a freelance sports reporter and a network of freelance photographers- Designed the page layout for a weekly sports section using Adobe InDesign- Built strong professional relationships with athletes, coaches, and athletic directors

Remote

- Repurposed newspaper content to ChiltonTimesJournal.com on a weekly basis using Joomla CMS- Shifted website modules to make the website more user friendly- Created and manged the Chilton Times-Journal Facebook account

Chilton, Wi

- Wrote 2-3 news articles and features each week- Took photographs of local events and sports games- Sold ads to local business for seasonal inserts- Helped design the page layout each week using Quark- Copyedited articles to follow AP Style guidelines

New York, Ny

- Built articles and slideshows using HTML and CSS on TeamSite and Movable Type - Managed Google+ to add SEO value and interact with users- Wrote short articles and captions for web content- Acted as gatekeeper and editor for the Details Style Network- Created graphics for the website using Adobe Photoshop

New York, Ny

- Built articles and slideshows using HTML and CSS on TeamSite and Movable Type - Managed Google+ to add SEO value and interact with users- Wrote short articles and captions for web content- Acted as gatekeeper and editor for the Details Style Network- Created graphics for the website using Adobe Photoshop

Remote

- Researched and wrote brief articles about high-end menswear on celebrities at red carpet events

Oshkosh, Wi

- Supervised up to 10 section editors, assistant editors, copy editors, and designers- Wrote articles and took photos when needed

Oshkosh, Wi

- Designed the page layout for a weekly sports section using Adobe InDesign- Edited several articles for flow and AP Style- Created engaging headlines for sports articles- Brainstormed feature story ideas- Wrote a weekly, head-to-head sports column with the Sports Editor

Oshkosh, Wi

- Wrote up to two weekly recaps or features on various UW Oshkosh sporting events- Built strong relationships by conducting numerous interviews with athletes and coaches each week

Remote

- Wrote listicle and how-to articles geared toward upscale men