Reggie Rap’s Room educates and highlights the importance of mental health, and social & emotional development by sharing Black & Brown hair care and Self-Care experiences through tech, art, live performance & digital content story-telling, and music.

To provide a viable platform for historically marginalized artists to authentically tell their stories.

Cover Austin and San Antonio metro areasManage over 200 different organic and natural grocery/retail brands and product (Including Fortune 500 brands Zico and Honest Tea (VEB - Coca-Cola), Annie’s Homegrown (General Mills))Develop and maintain partnerships with key decision makers at store levels (Whole Foods Market, Sprout’s Farmer’s Market, Central Market, Natural Grocers by Vitamin Cottage, etc…)Raise brand awareness via virtual and in-person B2B and B2C of new and existing products and vendorsCoordinate and execute vendor specific marketing, POS materials and signage at store level Provide superior marketing and sales support to represented brands (Justin’s L.L.C. $286M acquisition by the Hormel Food Corporation in May 2016; $820M acquisition of Annie’s Homegrown Organic Foods by General Mills, Inc. in September 2014)Negotiate and coordinate sales periods, promotional displays and pricing for individual accountsResearch market category trends and competitive analytics and relay to applicable vendors and distributors A/B Test store category sets in order to best place represented product to ensure maximum optimization of salesAlert Regional Sales Managers and vendors of critical merchandising and sales/shipment issues in the field Prospect and support local events for various represented products and vendors (Urban Music Festival, Texas VegFest, Blues on the Green, Austin City Limits, etc…)

Covered the southern and part of the southwestern region of the USProcured and negotiated new partnerships with local events & activities to drive brand awarenessAustin, TX (Texas VegFest, Pflugerville Chili Festival, etc...)Coordinated sales related shipments and turn-over orders via UNFI, Nature’s Best, TOL/KeHE, etc...Managed and supported over 50 accounts including Whole Foods Market, HEB, Sprout’s Farmers Market, Vitamin Cottage, Vitamin Plus, and Central MarketUpdated SalesForce daily with store calls and vital market informationManaged Presence Southwest broker representatives and merchandise and marketing managers (Got them to fill 90% of natural and independent accounts on-shelf voids)Created, planned and assisted in coordination of sales presentations to regional accountsAttended and participated in Natural Products EXPO West and KeHE TableTopsWorked with four other national territory managers towards quarterly company goals and objectivesWas responsible for sales lift resulting in $5M in new revenue throughout my territoryResearched, prospected and sold to new businesses (Increased distribution in territory by 94%)Managed promotion budgetsImplement marketing campaigns (HEB Blast Zone) at store level including merchandising, training store personnel, coordinating in store demonstrationso Managed, trained and coordinated 10 brand ambassadors for the Austin and Houston markets during HEB Blast Zone integrated marketing campaign where brand was introduced into major mainstream grocery in Texaso Resulted in a 110% sales lift in Texas mainstream grocery

Developed an applied knowledge for selling of CPC, CPM, CPA, and CPLMaintained advertiser and publisher databasesProspected for campaigns with marketing research tools (ComScore)Researched and studied demographics for campaignsAssisted in creating plans for campaigns