Drawing on decades of leadership in product management, Agile, and business analysis, I’m channeling this expertise into PhoenixBurst—a zero-to-one generative AI solution designed to radically enhance efficiency for business analysts to product owners. By automating the complex, time-intensive processes of requirement identification and artifact generation, including user stories, acceptance criteria, and test cases, PhoenixBurst enables teams to drive strategic impact and accelerate value delivery at scale.

Directed the experience design and product strategy of Guild's award-winning digital lending experiences, leading a team of nearly 100 professionals, including Product Owners, Project Managers, Business Analysts, User Experience Designers and Researchers, BI and Data Analysts, and Scrum Masters. Under my leadership, the team successfully led over a dozen Scrum teams through the design and delivery process. This strategic direction contributed to Guild winning the Stratmor Group’s 2023 MortgageCX Best-in-Class Lender Recognition Award, as well as multiple J.D. Power awards for overall customer satisfaction.• Spearheaded a multiyear transformative redesign of Guild's loan origination system (LOS), point of sales (POS), customer portals, and partner (real estate agent) portals, resulting in an award-winning seamless user journey from acquisitions through origination, processing, servicing, and retention. • Brought a new level of productivity and effectiveness to the LO community, which served as the backbone for significantly elevated satisfaction levels for both internal (employee) and external customers• Established and led the experience design and user research practices. Hired, coached, and managed a multidisciplinary team consisting of UI Designers, UX Designers, Information Architects, Process Engineers(Lean), and User Researchers.• Established and led the Agile Project Management Office (PMO) to optimize project execution. Hired, coached, and managed a team of project managers, program managers, product managers, product owners, scrum masters, and business analysts.

Managed teams that delivered and maintained a $100M enterprise application development portfolio. Direct reports included business analysts, UX designers and researchers, and vendors. Also introduced Scrum and Agile teams to ensure business value drove product feature prioritization.

Oversaw the digital transformation and development of the product roadmap for cutting-edge mortgage software. Spearheaded data-driven experience design and research initiatives for both loan origination system (LOS) and point-of-sale (POS) platforms, driving innovation and enhancing user experiences.

Significantly enhanced customer acquisitions and lead generation through comprehensive digital strategies, including SEO, content marketing, and conversion optimization. Introduced design systems, pattern libraries, and rapid prototyping. Conceived, designed, and delivered PHH’s mobile mortgage app (2011 Innovation Award nominee).

Provided strategic digital marketing and UX consulting services; incorporated research, ideation, requirement definition, and design to create customer-focused, web-based products for large clients, including Merrill Lynch, TD Ameritrade, MetLife, and Dow Jones.

Led user research and experience design for BillingIT's multi-product Saas-based product ecosystem.

Served as a product thought leader for industryclick.com, a startup product to take PRIMEDIA’s print dominance to an online distribution channel, creating one of the deepest, demographically-specific data sets in the industry for direct marketing use.

Oversaw the identity and experience of the OnTap Web community, a top-100 website, while leading content creation and managing the creative and technical teams.

Employed usability tests, product reviews, wireframes, interaction models, and early-stage prototyping to design and validate better user experiences. Leveraged user-centered design principles to play an important role in the elicitation of requirements, feature selection, and the establishment of design patterns for sections of The Wall Street Journal Online, Dow Jones Interactive, and Factiva, the largest subscription-based web service in the U.S.

Developed the first digital experiences for top-tier brands including Macy’s, Liz Claiborne, Carter Wallace, and JCPenney. Developed content marketing strategies through the creation of proprietary interactive content destinations aimed at video gaming, music, sports, and fashion.