In this role I plan, execute, and commercialize global product development initiatives while ensuring profitable growth for the Kidde Residential Fire and Security business unit.

Here, I revitalized D2C and e-commerce product strategies, rationalizing SKUs to boost efficiency and effectiveness while driving profitability. Additionally, I oversee the global product lifecycle for eight brands including supply, development, positioning, pricing, distribution, and promotional strategies.➥ Increased SKU count by 50% with Walmart—a company first. Gained buy-in from buyer with a compelling line review that illustrated the competitiveness and consumer value of recommended SKUs. ➥ Standardized the copy for products selling across multiple channels, requiring only minor changes for specific retailers—streamlining the process and communicating a cohesive message for consumers across all channels including D2C, e-commerce, and brick and mortar retailers.➥ Reduced Chef’sChoice SKU count by 40% while maintaining sales through simplified packaging and user manuals.➥ Cut costs by $170K annually for Excalibur dehydrators, replacing the physical recipe book with a free digital version.➥ Responsible for P&L and budget across all assigned brands.➥ Relaunched the EdgeCraft outdoor brand through new packaging, content, and product, increasing sales YOY by 15% at Bass Pro/Cabela’s, the company’s #1 outdoor retailer.➥ Create and approve copy and storyboard messaging, ensuring content delivers consumer value and meets retailer requirements

In this position, I led a global innovation pipeline including the go-to-market strategy for the Crock-Pot brand to increase market share and profitability in a down market through improved product mix and cost reduction initiatives. ➥ Led Crock-Pot slow cooker innovation funnel including stage gate deliverables. ➥ Product development and marketing lead for the first Alexa-enabled slow cooker under the Crock-Pot brand—working with project management, engineering, and the Amazon ACK team to ensure slow cooker launched on time and within budget.➥ Rationalized SKU count, boosting sales and reducing costs by reconfiguring packaging to avoid customer chargebacks.➥ Analyzed market data to gain consumer insights and provide effective, data-driven strategies.➥ Managed team of up to three and held full P&L responsibility.

As Category Manager, I increased profitability and growth in the garment care, air purification, and pain relief categories through strategic pricing and promotions.➥ Boosted revenue by developing an effective product mix while adapting to ever-changing market dynamics.➥ Developed distribution strategies across product range and go to market materials.➥ Collaborated with supply chain to ensure effective and timely product distribution.➥ Built pricing strategy, working with customer marketing to research comparable products.

At Jarden Consumer Solutions, I drove product development growth in the pro-animal category as a subject matter expert on the underserved category of large animal clippers.➥ Led field testing, focus groups, and the creation of launch materials. ➥ Determined launch plan and product value through in-depth market research and analyzing the end-user experience.

In this position, I led the consumer electronics division within the Canadian marketplace—managing the product, pricing, and promotional strategy for all audio and visual categories.➥ Rapidly promoted to manage additional categories including camcorders, headphones, and home theatre projectors.➥ Forecasting for all categories, working with sales to provide accurate projections. Tasked with purchasing and inventory management.