Jeremy Smuder Email & Phone Number

Saint Peter, Mn, Us

Kansas City, Mo

Mankato, Mn

Mankato, Mn

Lake Crystal, Mn

Directed all marketing activities for Crysteel Manufacturing, DuraClass, Rugby Manufacturing and J-CRAFT. Each company is independently operated and held by TBEI, Inc. which is owned by Kirtland Capital.Drove all brand planning processes and utilized purchase behaviors, in-depth understanding of the categories, channels and customers to develop strong marketing and new product plan that led to strong company sales growth in slow economic years. Identified the most valued targets, communication strategies, promotional program objectives, and strategies while providing tactical recommendations for improvements.Developed cross-media national advertising schedules for each brand and aggressively pursued targeted editorial placements and feature articles with online and print publications that increased our brand recognition and drove traffic to our distributors and websites.Created and launched new websites with advanced SEO strategy for each brand that was designed to increase traffic and deliver an interactive experience for end users and distributors. Updated our sites as well as our Facebook brand pages with weekly content updates. Worked with distributors, end-users and research organizations to help find new product opportunities and size of market. Utilized a stage-gate process to define, develop and launch many new products that drove new revenues and won industry awards recognizing our innovative and customer centric new products. Managed all trade shows, events, literature development and promotional activities.

Richfield, Mn

Responsible for marketing and strategy planning and execution for the Video Game business utilizing segmentation and customer value propositions targeting in-store and online shoppers and managing cross-functional teams in advertising, communications, research and merchandising.

Mankato, Mn

Created retail and product marketing strategies targeting the consumer segment and executed the strategic plans and promotions by leading the advertising, product development, merchandising, communication and research teams.

Greater Minneapolis-St. Paul Area

Managed all marketing and product management functions for commercial trim mower and cultivation category including research, advertising, forecasting, new product development and sales training.

Mba, Marketing

B.B.A., Finance

Activities and Societies: Golden Key National Honor Society