* Launched a new omni-channel digital strategy leveraging content, social, display, and search to achieve 200%+ growth in digital brand awareness among target ICPs.* Enhanced website design & user experience based on qualitative stakeholder feedback, which drove 480% more traffic and 280% more onsite engagement within six months.* Led a cross-functional sales & marketing initiative to launch an Account-Based Marketing (ABM) strategy using Salesforce and Pardot, improving lead flow & driving >10% SQLs* Developed & led an always-on content strategy resulting in >130% growth in digital engagement, driving increased traffic and interactions with our brand.

* Lead website and search strategies for Zymergen brand and product marketing. Driving 96% growth in traffic, sessions and pageviews year over year through proactive and collaborative content strategies and search marketing initiatives. * Developed an assertive organic and paid social media strategy for the brand, as well as project or product focused initiatives. Resulting in 73% audience growth, 738% growth in awareness and 42% growth in engagement rates. * Drove digital and paid media strategies for the successful Zymergen IPO launch on Earth Day (April 20th, 2021). Partnering with Nasdaq to secure the closing bell ceremony and ensure all Zymergites could celebrate together despite COVID complications. Our digital engagement drove over 75MM impressions and 3.5MM views of our brand video.

* Responsible for creating a cross-functional social media center of excellence to increase brand awareness and affinity.* Part of the marketing leadership team, collaborating across disciplines to align business strategies* Lead content marketing initiatives that deliver quantitative and qualitative results in our social media marketing and online marketing strategies.* Key stakeholder in leveraging our CRM abilities to drive demand and leads.

* Social Media audit, competitive bench marking and strategy recommendations for Maxim Integrated.* Conceptualized and produced the Channel Chat Podcast for the Intel DCG to drive new business development with sales executives* Executive produced The Dendrocast Podcast to drive B2B new business awareness for the Dendro Group.* Conduct market research and business planning for Bolt Marketing Agency to drive new business development strategies.

Responsible for developing an integrated marketing content strategy to drive demand generation and lead generation for a B2B audience.

Define the global strategic direction, application and governance of social media functions across Cambia’s family of businesses. Established a Social Media Center of Excellence model to empower various departments and LOB’s to effectively use social to exceed business goals. Collaborate across various departments and channels of a matrixed organization to ensure brand and campaign consistency. Drive the adoption and use of digital and social media strategies across a variety of stakeholders, like executives, marketing, public relations, sales and customer service. > Developed a Social Customer Service unit that consistently meets response time and rate metrics, resulting in a swift and successful mitigation of online reputation management issues and improved customer satisfaction> Launched an employee advocacy program with over 300 active participants that constitutes nearly 30% of our brand reach in less than 18 months > Conceptualized & produced the HealthChangers Podcast through our brand journalism initiative that grew 300% in its first 6 months and is our top engaging content on social channelsActivated innovative social campaigns that consistently outperformed complementary channels

> Directed development of a B2C e-commerce site (MadAboutGardening.com) from conception to launch> Brand Development: successfully directed the creation of a B2C brand around the gardening lifestyle> Content Producer: write and curate contemporary B2C gardening articles, blog and videos> Marketing: execute marketing (SEM / Email) campaigns that resulted in a 268% increase in sales yr/yr> Advertising Strategist: develop and launch online advertising campaigns PPC and CPM> Customer Service: provide exemplary B2C customer service as part of our company mission> Web Manager: analyze site traffic, direct design production, add products & maintain site functionality> Social Media Marketing: manage brand pages on Facebook, Twitter, Pinterest and Google Plus> Project Manager: oversaw website development coordinating with multiple designers, developers and strategists. > Product Development: curated and negotiated the product mix offered at Mad About Gardening

> Assist in new product development – specializing in decorative & functional gardening products> Web Manager: analyze site traffic, direct design production, add products & maintain site functionality> Responsible for planning and executing B2B marketing initiatives: email, direct mailing and advertising> Manage B2B Trade Shows; implemented new scanning software that increased average sales by 166%> Produce quarterly sales reports that increases sales efficacy among sales team > Design Key Account sales presentations generating 4 new Key customers per year> Key Account Manager: manage key customer accounts like Garden Ridge, Fred Meyer and Solutions

> Actively engage the residential, retail and commercial interests in the development and promotion of community building efforts through cooperative events and opportunities> Manage and maintain community website: southwaterfront.com> Create, manage and implement a comprehensive email marketing strategy> Event Planner: Develop, promote, coordinate and execute community, civic, and cultural events designed to foster district engagement> Assist with collateral development, design and distribution> Manage South Waterfront district calendar and related events budget> Lead the successful proposal and formation of a district Transportation Management Association> Public Relations: maintain key media relationships for positive press and promotion of the district> Develop and execute annual marketing, event and communications strategy for growing district visibility> Brand Manager: utilize and promote the South Waterfront brand

* Develop search engine marketing strategies for client websites, such as Travel Portland, Hotel DeLuxe, Travel Oregon, Corrigo, and Flowerbud.com.* Develop and manage pay-per-click advertising campaigns (Google, Yahoo, MSN, Shopping Engines); including keyword research, text ad creation, and landing page optimization.* Measure ROI and effectiveness of paid and organic search engine traffic* Collaborate with third party web development, design and email marketing agencies.

* Develop, coordinate, promote and execute monthly Pearl District Business Association (PDBA) events.* Produce campaign reports and facilitate client correspondence and communications. * Develop, implement and maintain the PDBA's email marketing campaigns. * Assist with client side corporate, database, and direct marketing and PR campaigns. * Project Management: creation and distribution of association collateral, examples include Explore the Pearl magazine and the Pearl District Walking Map (2007).

* Manage lead databases and maintain client accounts; provide administrative, tactical and billing support for high school and college students applying to study abroad.* Developed, implemented, and maintained email marketing, search engine marketing (SEM), and online reputation management strategies.* Project Management: produced and executed quarterly promotional collateral.