Executive Vice President, Creative And Digital Solutions
Chicago, Il, Us
2013–2018: Executive Vice President, Creative and Digital Services2012–2013: Vice President, Digital ServicesHired as VP of Digital Services to lead, organize, energize, and fully integrate Lipman Hearne’s digital services department. Quickly promoted to EVP of digital and creative teams to lead the now-integrated creative and digital services team, and drive the vision for creative and technology solutions for the agency and its clients. Responsibilities include establishing agency “creative tone” and pace; managing overall creative work-flow, team capacity, budgets, and delivery of both products and services; providing leadership and motivation; conveying the corporate vision, innovating, and inspiring colleagues, team members, and clients; representing the creative team at the C-Suite level—within the agency, with clients, and in the industry—as Lipman Hearne’s senior creative executive.Accomplishments included:• Led agency in modernization; introduced and integrated industry trends, advances in technology, search, analytics, design, and media; worked with clients to plan, lead, and execute their integrated marketing needs.• Introduced key points of infrastructure across pipeline• Led delivery of Lipman Hearne’s new brand, identity, and style; developed its new market presence from web to social to print.• Identified, designed, and built innovative and targeted products/services in market, delivering improved margins and new revenue opportunities.• Promoted and raised awareness of creative and thought leadership.• Established standards and processes to optimize structure and provide effective, efficient, and profitable development of creative and digital solutions; introduced project management practices to routinely deliver work on time/budget.• Contributed significantly to marketing and business development, increasing revenue from digital and creative opportunities year over year. • Attracted, recruited, developed, and retained top talent.