As a globally experienced and award-winning branding and identity specialist, I’m a little obsessive about delivering powerful, beautifully crafted solutions and world-class results. I am a partner at WiteKite, where our passion and expertise is in creating brands for sport, event and place. We’re a powerful team of creative leaders and technical experts, who have pioneered global sports, cultural and government events as well as defining unique cities and spaces. As Executive Creative Director, I love the way the brands we create: Are sparked by deep insights and clever strategy: Are thoroughly developed to work across every channel and platform: Are always a great challenge and mind-blowing to work on! Friends across our sport, event and place pillars include the ICC, World Rugby, FIFA, UCI, NRL, Rugby Australia, Football Australia, AOC, Supercars, Destination NSW, Tourism & Events Queensland and West HQ just to name a few. I guide the creative team through every project that comes into our studio. Ensuring we always raise the bar and that there is strategic, insightful and analytical thinking every step of the way.

 With diverse experience across government, global sports and events, corporate and consumer identity and branding, my ability to think big and execute to the finest detail produces the best results from strategic positioning and identity design right through to implementation and activation.Intrigued or want to work with us? Let’s connect.