• Lead the administration of three Marketo tenants and facilitate their technical integrations into both Salesforce and Microsoft Dynamics CRM.• Spearhead data enrichment initiatives as the subject matter expert (SME) for the entire DX organization, devising strategies and tactics to deliver valuable enhanced intent, engagement, person, and organization information across multiple systems for marketing and sales utilization.• Develop a robust methodology to assess all third-party enrichment and intent vendors, resulting in identifying the highest quality vendors. This initiative successfully lowers costs by eliminating overlapping services and support.• Provide comprehensive support to development teams for platform integration into the Adobe marketing tech stack, encompassing Dynamics CRM, Adobe RTCDP, Adobe Analytics, and Integrate.• Assume roles as product manager, technical lead, and vendor liaison for various third-party products such as NeverBounce, ZoomInfo, Bombora, Integrate, Leadspace, and Demandbase.• Author strategies for enterprise system upgrades and integrations while managing multiple operational projects.

• Managed and maintained the Marketing and Sales Operations systems powered by Marketo and Dynamics 365 CRM.• Acted as the lead platform architect for marketing technology and lead management integrations with Cognizant platforms.• Crafted technical marketing strategies for lead generation, content engagement, and vertical-targeted nurture campaigns.• Owned and operated all customer-facing web portals, digital marketing campaigns, and email deliverability.• Developed and maintained all secure and GDPR-compliant web applications and content experience platforms.

New Signature was Acquired by Cognizant in late 2020• Supported substantial revenue growth and corporate expansion for a four-time Microsoft Country Partner of the Year.• Managed and maintained the Marketing and Sales Operations systems powered by Marketo and Dynamics 365 CRM.• Delivered strategic business systems support aligned to revenue growth and acquisition support.• Developed and maintained all web applications and content experience platforms.• Supervised remote Data Analysts, Web Developers and Dynamics Functional Consultants to maintain, blueprint and report on platform performance and business metrics.• Acted as Marketing and Sales technology subject matter expert providing system training for Centers of Excellence.• Supported technology systems for the entire customer journey through internet and content experience platforms, marketing automation platforms through to Dynamics 365 CRM systems.• Managed a data analytics and reporting team that provided actionable insight into customer engagement, demand generation, content marketing execution, and revenue performance.• Developed and documented robust and repeatable processes for regional team members to self-serve technical marketing programs, lead lifecycle management processes, and content production activities.

• Established and managed entire marketing technology practice employing Marketo, Microsoft Dynamics 365, Oktopost, WordPress and Uberflip platforms. • Introduced complete prospect to closed opportunity lead lifecycle visibility and reporting for all marketing channels.• Crafted account based multi-channel marketing programs to drive net new lead generation, engagement models for targeted verticals and event attendee prospect nurturing.• Standardized and codified all visual branding elements across print, web, video and presentation channels. • Integrated five acquired brands into a single cohesive corporate visual identity with updated corporate collateral. • Managed international team of developers, designers and social media strategists.• Streamlined internal processes for global marketing campaign requests and deliverables.

• Designed and developed award winning projects for clients across a wide variety of platforms and technologies including WordPress, Drupal, SharePoint, Google Analytics, MailChimp and Dynamics CRM. • Acted as SharePoint branding lead for AARP Provider Portal and AARP ASI Home and interfaced with subcontractors and internal resources to develop and deploy these projects. • As a company thought leader delivered external webinars and internal presentations on a variety of subjects, including Google Analytics, SharePoint Branding and Microsoft Dynamics Marketing.• Wireframed and prototyped complex responsive UX/UI projects for both .Net and PHP platforms.

• Transformed visual brand identity with updated web properties, print and tradeshow collateral. • Introduced SEO/SEM program that significantly raised organic web traffic and conversion rate.• Maximized team collaboration by developing a SharePoint based intranet for marketing campaign production efforts.

• Implemented multi-channel marketing strategies that doubled overall sales revenue year over year in a highly competitive dental implant market.• Managed deployment of Oracle On-Demand CRM and integrated product inventory tracking platform by interfacing implementation contractors and vendors.

• Developed and delivered CMS based internet solutions across a variety of verticals including healthcare, nonprofit, SMB and biotech. • Created the Orphic brand from scratch and established a profitable and financially stable corporation in a competitive business environment.