I have over 20 years of experience in hi-tech software product marketing leadership where I have a demonstrated track record of envisioning, creating, and launching world-wide product marketing campaigns and go-to-market product strategies. With my deep marketing experience, I have spearheaded 100's of strategic and growth product marketing programs that have increased competitive advantage, business growth, and partnerships. I have demonstrated success collaborating with and directing cross-functional teams and stakeholders, as well as establishing and managing strategic partnerships. Throughout my career, I have built a reputation for superior customer service and for creating marketing strategies that exceed key performance indicators (KPIs).Outside of my marketing career, I have a passion for giving back to causes in my community. I strive to utilize my leadership skills for effecting positive change. Causes I have impacted include:- Breast Cancer- Public Schools- PTA's- Animals- Women in tech- Marketing mentorship- Board memberships- SportsMost recently, I provided marketing strategy guidance to launch a woman-owned service-oriented small business. I am a very proud Math major from UC Berkeley - the #1 Public University in the world! Leveraging my analytical skills, I have been doing analytics way before analytics became a thing! I use the collected data to gain insights, learn, test, and provide guidance for my marketing.Additional interests include a love of football and animals (Golden Retriever and a rescue kitten), a drive to succeed, and a curiosity for continuous learning. And last, but not least, I am a very proud Mom to my daughter and aim to be the best role model I can be for her and other young girls. Functional Expertise:» Leadership» Product Marketing» Product Management» Digital Marketing» Sales Enablement» Partner Marketing» Go-to-Market Strategy & Execution» New & Legacy Product Launch» Product and Company Branding» Campaign & Demand Generation» Project Management» Process Improvement & Optimization» ResearchAreas of Expertise:» Strategic Vision» Planning & Execution» Storytelling» Business & Technical Acumen» Product and Cross-Functional Team Leadership » Project Management» Business & Data-Driven Insights» Marketing Strategy» Personas, Segmentation, Positioning, Messaging & Value Proposition» Process Improvement» Competitive & Trend Analysis» Content Creation» Social Media Strategy» Pricing» Platforms, Embedded Operating Systems» Cloud, Virtualization» loT, Analytics, Security
Listed skills include Product Management, Product Marketing, Strategic Partnerships, Mobile Devices, and 68 others.