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I have over 20 years of experience in hi-tech software product marketing leadership where I have a demonstrated track record of envisioning, creating, and launching world-wide product marketing campaigns and go-to-market product strategies. With my deep marketing experience, I have spearheaded 100's of strategic and growth product marketing programs that have increased competitive advantage, business growth, and partnerships. I have demonstrated success collaborating with and directing cross-functional teams and stakeholders, as well as establishing and managing strategic partnerships. Throughout my career, I have built a reputation for superior customer service and for creating marketing strategies that exceed key performance indicators (KPIs).Outside of my marketing career, I have a passion for giving back to causes in my community. I strive to utilize my leadership skills for effecting positive change. Causes I have impacted include:- Breast Cancer- Public Schools- PTA's- Animals- Women in tech- Marketing mentorship- Board memberships- SportsMost recently, I provided marketing strategy guidance to launch a woman-owned service-oriented small business. I am a very proud Math major from UC Berkeley - the #1 Public University in the world! Leveraging my analytical skills, I have been doing analytics way before analytics became a thing! I use the collected data to gain insights, learn, test, and provide guidance for my marketing.Additional interests include a love of football and animals (Golden Retriever and a rescue kitten), a drive to succeed, and a curiosity for continuous learning. And last, but not least, I am a very proud Mom to my daughter and aim to be the best role model I can be for her and other young girls. Functional Expertise:» Leadership» Product Marketing» Product Management» Digital Marketing» Sales Enablement» Partner Marketing» Go-to-Market Strategy & Execution» New & Legacy Product Launch» Product and Company Branding» Campaign & Demand Generation» Project Management» Process Improvement & Optimization» ResearchAreas of Expertise:» Strategic Vision» Planning & Execution» Storytelling» Business & Technical Acumen» Product and Cross-Functional Team Leadership » Project Management» Business & Data-Driven Insights» Marketing Strategy» Personas, Segmentation, Positioning, Messaging & Value Proposition» Process Improvement» Competitive & Trend Analysis» Content Creation» Social Media Strategy» Pricing» Platforms, Embedded Operating Systems» Cloud, Virtualization» loT, Analytics, Security
Maple Marketing, Llc
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Sr Product Marketing Consultant, Community VolunteerMaple Marketing, Llc Apr 2018 - PresentThrough my own LLC, I provide career/marketing expertise and direction to help individuals and companies with their marketing needs. From launching new local small businesses, providing mentorship to individuals, supporting high school students kick-off their careers, launch new products, create content for the customer journey phases in B2C/B2B, start-ups, mid/large-size, etc, I can help you with any of your marketing needs. Featured work includes:Marketing Consultant:- Career/marketing mentor for Alameda County Small Business Association supporting locally-owned businesses that struggled due to the pandemic. With focus, strategy and content, helped a female-owned small business officially launch.- Provide pro bono product marketing strategy and consultation services.Community Volunteer:- Current: Aligning and expanding collaboration with local industries and Pleasanton Unified School District (PUSD) as a Career & Technical Education (CTE) Advisory Board Member.- Worked as Alameda County Election Poll Judge (with my high school daughter) at our Poll Center for the 2022 midterms. Helped open and close the Poll Center, ensured security of the election process, problem solved any corner cases and assisted voters in a safe, secure, supportive and positive environment.- Participated in Pleasanton Unified School District's (PUSD) Career Fairs at Pleasanton High Schools with the purpose of inspiring high school students to explore Marketing as a career.- Supported Tri-Valley SOCKs largest fundraiser 'Bras for the Cause' Breast Cancer walk in Pleasanton. Also served as a Board Member providing strategic and tactical guidance to advance our mission, maximize fundraising opportunities, and support the efforts of our designated beneficiaries. After 10 years, this walk has raised close to $2M for local breast cancer education, prevention, support and research. Proudly, the non-profit donates 100% of walk funds to our beneficiaries. We can make a difference!
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Senior Product Marketing Manager ConsultantKentik 2020 - 2020San Francisco, Ca, UsContracted to assist in a new product launch including:- Led and created launch content for Kentik's network visibility, performance and security platform for complex network infrastructures. Developed customer-facing content, sales enablement, and demand generation marketing programs by quickly building expertise in these new technologies, markets, and products. - Worked cross-functionally throughout the organization (technical to C-Suite) to develop product content supporting new Hybrid Cloud and Synthetics Monitoring products such as personas, positioning, white papers, blogs, solution briefs, web content, customer presentations, sales decks and eBooks to broaden and launch sales of new and existing products.- Managed and owned content creation from an agency expediting the delivery of 2 new white papers. -
Senior Product Marketing ConsultantUnisys 2020 - 2020Blue Bell, Pennsylvania, UsContracted to assist in a new product launch including:- Led and developed launch content for API integration/management and security platform. - Created from scratch marketing content supporting a new product go-to-market plan. - Developed business messaging/positioning/taglines, problem statements, Sales training decks, solution briefs, blogs, web page, infographic, customer presentations, and editorial calendar to launch sales of new API platform product. -
Director Of Product MarketingWind River Nov 2018 - Aug 2019Alameda, Ca, UsRecruited back for the 3rd time to own the launch and go-to-market strategy for Wind River's new B2B Enterprise Virtualization product as the engine for new innovative intelligent edge applications in automotive, aerospace & defense, energy, industrial, and medical markets. Accomplishments include:- Created all new content in support of a major trade show launch, sales enablement, demand generation, messaging, positioning, unique value propositions, personas, digital campaigns and overall strategy/tactics worldwide. - Developed a 'story' to launch new product, migrate current customers and broaden the future landscape. - Resolved internal confusion and aligned product messaging with external testing utilizing digital marketing ads, a customer/new prospect survey and webinar polling questions.- Defined and delivered content creation and demand generation supporting $200M+ in revenue increasing profitability, sales pipeline and marketing qualified leads (MQLs) using creative programs and strategies. -
Senior Product Marketing Manager ConsultantA10 Networks, Inc 2018 - 2018San Jose, California, UsContracted to increase content delivery throughout the buyer's journey such as updating old and creating new targeted content to nurture leads, including:- Developed content for SSL/TLS inspection security line of business to energize lead generation programs. Drove incremental business for product and helped move prospects through the decision funnel with updated and new sales assets (e-book, blog, white paper). -
Product Marketing Director (Contractor)Wind River 2015 - 2017Alameda, Ca, UsRecruited back to Wind River because of my subject matter expertise and high quality/quantity of work product. Drove success for top revenue-generating product and industrial market increasing overall profitability with marketing vision and storytelling. Developed and implemented go-to-market strategy supporting >$160M in revenue representing 88% of the total revenue. - Drove Operating Systems Business Unit (OSBU) product revenue to profitability by leading and executing the 2015–2017 VxWorks marketing strategy, demand generation, and operating budgets.- Created and executed VxWorks IoT re-branding strategy, resulting in 2 validated, external source proof points.- Authored an executive byline, edge analytics product-announcement blog to broaden thought awareness for VxWorks. Received a major editorial pick-up on www.engineering.com. Article resulted in 274 unique page views and over 47,000 social media impressions, thus expanding the VxWorks IoT re-branding strategy.- Created an innovative digital marketing campaign 'Going Green with VxWorks in Industrial IoT' to engage existing customers and new prospects. Developed an infographic, a webinar, a social media campaign, an email campaign, a white paper, and a web landing page that launched on Earth Day.- Created and oversaw edge analytics product email nurture campaign to over 57,000 customers/prospects utilizing A/B split testing for maximum success. Exceeded the typical benchmark for previous email nurture campaigns.- Expanded VxWorks IIoT market reach with a robotics and manufacturing digital marketing campaign. Project resulted in over 60,000 ad impressions, 300+ click throughs to Wind River’s landing page, an overall media-buy KPI of above average performance, and a web engagement conversion increase of 57%—from 13% to 70%—for Wind River’s site in less than 3 months.
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Director Of Product Management, Cloud ServicesMotorola Mobility (A Lenovo Company) 2010 - 2012Chicago, Illinois, UsIn support of the new-and-improved RAZR phone launch, strategically planned and executed the Android OS strategy for Motorola’s Cloud Services' notifications and remote security device management software applications used by millions of customers. Ensured a successful launch due to increased visibility and interest under Google's new management. Key deliverables included:- Increased on-device notification receipt rate for the Android OS upgrade message by 70% by ensuring the cloud service bug was the top priority. Ensured daily war-room progress was made until the success metric was met. Rate increased from 25% to 98%.- Successfully managed notification program for the Verizon Android OS upgrade supporting millions of Motorola phone customers worldwide.- Managed agile sprint priorities, including establishing new KPIs for remote security device management and decreasing the request processing time from an average of 2 minutes to as little as 20 seconds.- Produced first product requirements roadmap for remote security device management, supporting internal and external customers.- Led global LinkedIn customer deprecation program, exceeding success criteria of no increase in customer or partner support calls. -
Director Of Product Marketing And Product ManagementArc International Dec 2003 - Mar 2005St Albans, Gb -
Director Of Product Marketing & Product Management, Product Line Manager, Sr. Product Marketing MgrWind River 1999 - 2003Alameda, Ca, Us
Jeri Ann May Skills
Jeri Ann May Education Details
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University Of California, BerkeleyApplied Mathematics -
University Of Illinois Urbana-ChampaignDigital Marketing Certification
Frequently Asked Questions about Jeri Ann May
What company does Jeri Ann May work for?
Jeri Ann May works for Maple Marketing, Llc
What is Jeri Ann May's role at the current company?
Jeri Ann May's current role is Strategic Product Marketing Leader | B2B Tech | Visionary Director | Analytical | Sales Enablement | Partner Relationships.
What is Jeri Ann May's email address?
Jeri Ann May's email address is rb****@****ola.com
What is Jeri Ann May's direct phone number?
Jeri Ann May's direct phone number is +192548*****
What schools did Jeri Ann May attend?
Jeri Ann May attended University Of California, Berkeley, University Of Illinois Urbana-Champaign.
What are some of Jeri Ann May's interests?
Jeri Ann May has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Golf, Home Decoration, Health, Children, Cooking.
What skills is Jeri Ann May known for?
Jeri Ann May has skills like Product Management, Product Marketing, Strategic Partnerships, Mobile Devices, Go To Market Strategy, Embedded Software, Cross Functional Team Leadership, Business Development, Embedded Systems, Mobile Applications, Cloud Computing, Mobile Technology.
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