Jericho M. Email & Phone Number

Kansas City, Missouri, US

Dallas, TX, US

• Lead UX/UI teams to build user-centered solutions that are enabled through agent assist channel Salesforce platform
• Create high-fidelity UI comps that reflect UX thinking using visual design principles and tools (considering feedback from stakeholders)
• Brainstorm, ideate, rapid-prototype, and problem-solve with business owners, product managers, and developers on multiple projects
• Utilize design standards and reusable components; contribute to design standards library
• Oversee continuity of design and ensure alignment with other leads to ensure end to end consistency
• Define and document interaction experience requirements

Mt Horeb, WI, US

• Oversaw the long-term ecommerce roadmap focused on a technology stack that enabled Duluth Trading’s growth, including a focus on omnichannel experiences as well as improved targeting with marketing teams.
• Led the website optimization program - including a/b testing, recommendations and personalization - making data-driven decisions to improve revenue per visitor and customer satisfaction as compared to benchmarks and.
• Managed a team of 4 to ensuring day-to-day website operations ran smoothly and optimization and development projects were properly reviewed through UAT & QA
• Developed yearly plans for website enhancements and maintenance that aligned with strategic objectives and customer-driven UI/UX insights; gained approval with company leaders and executed the plan flawlessly.
• Created strong relationships with ecommerce vendor partners, including the ecommerce platform, development and supported partner, creative agency and third-party integration vendors.
• Formed strong internal relationships, including but not limited to IT, creative, customer care, merchandising and marketing leaders.

Mt Horeb, WI, US

• Championed user experience programs and optimization across all Duluth Trading properties to increase engagement and improve conversion
• Completed 37 A/B tests year to date attributing to $6.5M in annualized revenue
• Redesigned cart and checkout experience to drive conversion improvements with a revenue impact of $12.7M
• Implemented alternative payment methods increasing revenue by $10-30M and driving mobile conversion
• Redesigned email sign up to increase email signups by 60%
• Designed a prominent home for digital storytelling within the top navigation with 120,000 page views

Chicago, Illinois, US

• Created detailed navigation flows, wireframes, interactions, journey maps and prototypes for a responsive website and modular design
• Delivered end-to-end product design (ideation > UX > visual design > prototyping > testing > production)
• Managed product team responsible for design and content across all web applications
• Collected and synthesized qualitative and quantitative research to inform and validate design decisions
• Designed and created a pipeline for A/B tests to measure the impact of new or updated campaigns, content, features, and pages on Greatwolf.com
• Wrote and conducted usability testing

Chicago, Illinois, US

• Managed content approval and corporate content for all Great Wolf Resorts websites
• Worked directly with the field, corporate operations, and marketing to ensure content was optimal
• Worked with QA during test cycles, as well as bug entry and management
• Established copy and visual standards in coordination with marketing and creative
• Routed copy for approval and adjustment
• Identified areas of opportunity within Drupal and coordinated with Product Manager for advancement

Burlington, Massachusetts, US

• Created compelling and intuitive online experiences that delighted consumers
• Collaborated with team members across the enterprise
• Participated in creative briefs and design reviews
• Sought improvement in the overall creative workflow process
• Designed site layout and user interfaces for Keurig.com and Greenmountaincoffee.com
• Worked directly with the development team on implementation and conducted A/B tests to validate designs

Burlington, Massachusetts, US

• Collaborated with the creative team to translate brand strategies into design solutions for web, email, social, mobile, and tablet
• Updated and created web content
• Developed promotional strategies
• Website testing and optimization
• Site audit
• Managed vendor relationships

Stowe, VT, US

• Coordinated all marketing initiatives
• Managed SEO and PPC campaigns
• Directed photo shoots
• Created advertisements and printed collateral
• Completed website redesign and maintenance
• Managed online communities

Pasadena, CA, US

• Led the design and production of branding, logos, print materials, custom apparel, trade show displays, web site design, advertising campaigns, and direct mail
• Worked with business areas during the design process to meet business objectives and supervised outside vendors.

Woodridge, IL, US

• Developed cutting-edge custom trade show displays
• Designed, preflighted, and prepared client-supplied files for large format vinyl, inkjet, dyesub, and direct to substrate printing
• Digitally retouched, color corrected, handled multiple projects with aggressive deadlines, archived art upon completion, and provided technical/design support to distributors, clients, and designers

Batavia, IL, US

• Provided creative solutions for all internal and external projects including advertising campaigns, trade show displays, signage, packaging, marketing collateral, catalogs, direct mailers, and miscellaneous promotions
• Updated corporate website, coordinated press checks, copy edited, and managed invoices

Masters, New Media Studies

Bachelors, Scientific And Technical Communication