Jericho M. Email & Phone Number

Kansas City, Missouri, Us

Dallas, Tx, Us

• Lead UX/UI teams to build user-centered solutions that are enabled through agent assist channel Salesforce platform• Create high-fidelity UI comps that reflect UX thinking using visual design principles and tools (considering feedback from stakeholders)• Brainstorm, ideate, rapid-prototype, and problem-solve with business owners, product managers, and developers on multiple projects• Utilize design standards and reusable components; contribute to design standards library• Oversee continuity of design and ensure alignment with other leads to ensure end to end consistency• Define and document interaction experience requirements• Support usability and focus group test plans and prototypes

Mt Horeb, Wi, Us

• Oversaw the long-term ecommerce roadmap focused on a technology stack that enabled Duluth Trading’s growth, including a focus on omnichannel experiences as well as improved targeting with marketing teams.• Led the website optimization program - including a/b testing, recommendations and personalization - making data-driven decisions to improve revenue per visitor and customer satisfaction as compared to benchmarks and internal KPI’s.• Managed a team of 4 to ensuring day-to-day website operations ran smoothly and optimization and development projects were properly reviewed through UAT & QA• Developed yearly plans for website enhancements and maintenance that aligned with strategic objectives and customer-driven UI/UX insights; gained approval with company leaders and executed the plan flawlessly.• Created strong relationships with ecommerce vendor partners, including the ecommerce platform, development and supported partner, creative agency and third-party integration vendors.• Formed strong internal relationships, including but not limited to IT, creative, customer care, merchandising and marketing leaders.• Guided front-end development efforts to ensure resources met specifications

Mt Horeb, Wi, Us

• Championed user experience programs and optimization across all Duluth Trading properties to increase engagement and improve conversion • Completed 37 A/B tests year to date attributing to $6.5M in annualized revenue• Redesigned cart and checkout experience to drive conversion improvements with a revenue impact of $12.7M• Implemented alternative payment methods increasing revenue by $10-30M and driving mobile conversion• Redesigned email sign up to increase email signups by 60%• Designed a prominent home for digital storytelling within the top navigation with 120,000 page views• Led homepage redesign to incorporate personalization and highlight promotions without sacrificing brand• Played a key role in omni-channel experiences and mobile• Built strong relationships with technology providers, internal cross-functional teams, and customer service

Chicago, Illinois, Us

• Created detailed navigation flows, wireframes, interactions, journey maps and prototypes for a responsive website and modular design• Delivered end-to-end product design (ideation > UX > visual design > prototyping > testing > production)• Managed product team responsible for design and content across all web applications• Collected and synthesized qualitative and quantitative research to inform and validate design decisions• Designed and created a pipeline for A/B tests to measure the impact of new or updated campaigns, content, features, and pages on Greatwolf.com• Wrote and conducted usability testing• Ensured user stories were ready in advance of every sprint: UI/UX designs completed, validated by users, and proper documentation and artifacts attached to each user story• Contributed to project requirements by reconciling user, business, and technical needs• Managed content approvals and corporate content as well as set content strategy• Adhered to brand guidelines and interaction uniformity within and across projects• Presented and articulated design decisions with key stakeholders• Participated in multi-disciplinary project teams, often acting as a liaison between the product and development teams

Chicago, Illinois, Us

• Managed content approval and corporate content for all Great Wolf Resorts websites• Worked directly with the field, corporate operations, and marketing to ensure content was optimal• Worked with QA during test cycles, as well as bug entry and management• Established copy and visual standards in coordination with marketing and creative• Routed copy for approval and adjustment• Identified areas of opportunity within Drupal and coordinated with Product Manager for advancement• Assisted product management, marketing, and agency with SEO related projects• Established and managed calendar of events that drove content changes and identified necessary content, including digital display ads, site images, and copy• Participated in prototype design and wireframing• Worked closely with product team to ensure proper functioning content and user experience

Burlington, Massachusetts, Us

• Created compelling and intuitive online experiences that delighted consumers• Collaborated with team members across the enterprise• Participated in creative briefs and design reviews• Sought improvement in the overall creative workflow process• Designed site layout and user interfaces for Keurig.com and Greenmountaincoffee.com• Worked directly with the development team on implementation and conducted A/B tests to validate designs

Burlington, Massachusetts, Us

• Collaborated with the creative team to translate brand strategies into design solutions for web, email, social, mobile, and tablet• Updated and created web content• Developed promotional strategies• Website testing and optimization• Site audit• Managed vendor relationships

Stowe, Vt, Us

• Coordinated all marketing initiatives• Managed SEO and PPC campaigns• Directed photo shoots• Created advertisements and printed collateral• Completed website redesign and maintenance• Managed online communities• Planned and executed e-mail marketing• Generated marketing content• Assisted with the development of the yearly marketing plan and budget

Pasadena, Ca, Us

• Led the design and production of branding, logos, print materials, custom apparel, trade show displays, web site design, advertising campaigns, and direct mail• Worked with business areas during the design process to meet business objectives and supervised outside vendors.

Woodridge, Il, Us

• Developed cutting-edge custom trade show displays• Designed, preflighted, and prepared client-supplied files for large format vinyl, inkjet, dyesub, and direct to substrate printing• Digitally retouched, color corrected, handled multiple projects with aggressive deadlines, archived art upon completion, and provided technical/design support to distributors, clients, and designers

Batavia, Il, Us

• Provided creative solutions for all internal and external projects including advertising campaigns, trade show displays, signage, packaging, marketing collateral, catalogs, direct mailers, and miscellaneous promotions• Updated corporate website, coordinated press checks, copy edited, and managed invoices

Masters, New Media Studies

Bachelors, Scientific And Technical Communication