Jerilyn Johnson Email & Phone Number

Duluth, Georgia, United States

Alpharetta, Georgia, United States

Alpharetta, Georgia

Expedite the creation of support materials to enable internal staff: website design, products and services brochures, sell sheets, pricing guidelines, RFP responses, white papers, press releases, case studies, e-mail marketing and webinars.• Collaborated on the re-launch and re-branding of the Convergent suite of products and services (Prodokol) to better respond to RFPs, ultimately increasing sales.• Contributed to the redesign, update and launch of www.convergent.com. Researched and implemented new web software, decreasing the dependence on third parties while increasing response times for updates.• Developed and maintained outbound marketing (webinars and email marketing) efforts for SpinetiX Hyper Media Players, software and licenses.• Organized off-site lead-generating events supporting SpinetiX products during peak industry tradeshows that consistently provided positive ROI.

Responsible for the professional growth of a seven-member planning team. • Developed, analyzed, negotiated and stewarded media plans for Delta Air Lines, Wachovia Bank, Maxfli Golf, Housing and Urban Development, Georgia Pacific. • Tracked budgets ranging from 5-100+ million dollars, to within 1%. • Progressed from Print Media Scheduler to Media Planning Supervisor during my 8-year career.• Presented media plans to BBDO Account Management and clients to obtain financial commitments. • Negotiated contracts with magazine and newspaper vendors for national and local market branding campaigns.• Provided strategic direction to broadcast and outdoor buying departments for implementation of media plans.• Developed media recommendations for clients regarding local and national media opportunities.• Recipient of BBDO “Star Award” in recognition of outstanding performance.

Abj, Advertising

graduated with honors, minor in business

Education record