Jerita H. Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

Melbourne, Victoria, Australia

· Producing short-form, viral videos for various clients including cafes, restaurants, and retail stores. · Analysing trending content and demographic data to inform content strategies. · Conducting meetings and consultations to discuss creative concepts, content calendars and strategy to ensure client satisfaction and achieve business goals.

· Leading the creation of weekly content plans, informed by data analytics, trends and audience feedback, to ensure they align with overarching marketing goals and objectives. · Coordinating the media team and providing constructive criticism in the process of rebuilding the brand. · Introduced new forms of content including Tik Tok videos and Instagram reels. · Produced compelling copy for various channels and marketing materials, including email marketing campaigns, SMS blasts, social media posts, and website content.

· Directed creative marketing strategies for community-building events tailored for the university-aged Australasian demographic. · Achieved record-high engagement levels across all social media platforms using consistent brand messaging and online visibility. · Oversaw the organisation’s social media channels, optimising workflow by delegating tasks and conducting meetings within the marketing department.

· Played a hands-on role in managing the social media presence of both brands, curating and producing audience-appropriate content. · Contributed to creating engaging content for email marketing campaigns, SMS blasts, and paid Facebook Ads, leveraging platforms like Canva to design visually appealing assets and using strategic copywriting.

Bachelor Of Science And Commerce, Environmental Science And Marketing Science

Education record