· Producing short-form, viral videos for various clients including cafes, restaurants, and retail stores. · Analysing trending content and demographic data to inform content strategies. · Conducting meetings and consultations to discuss creative concepts, content calendars and strategy to ensure client satisfaction and achieve business goals.

· Leading the creation of weekly content plans, informed by data analytics, trends and audience feedback, to ensure they align with overarching marketing goals and objectives. · Coordinating the media team and providing constructive criticism in the process of rebuilding the brand. · Introduced new forms of content including Tik Tok videos and Instagram reels. · Produced compelling copy for various channels and marketing materials, including email marketing campaigns, SMS blasts, social media posts, and website content.

· Directed creative marketing strategies for community-building events tailored for the university-aged Australasian demographic. · Achieved record-high engagement levels across all social media platforms using consistent brand messaging and online visibility. · Oversaw the organisation’s social media channels, optimising workflow by delegating tasks and conducting meetings within the marketing department.

· Played a hands-on role in managing the social media presence of both brands, curating and producing audience-appropriate content. · Contributed to creating engaging content for email marketing campaigns, SMS blasts, and paid Facebook Ads, leveraging platforms like Canva to design visually appealing assets and using strategic copywriting.