As VP of Client Strategy at SWBR, I work closely with clients to develop comprehensive marketing strategies that address their unique business challenges and opportunities. My role centers on guiding clients through a consultative process, digging deep into their businesses to uncover pain points, friction, and untapped potential. With extensive experience in account management, digital marketing, and agency leadership, I collaborate with clients to craft transparent, actionable strategies that drive long-term success. By maintaining a client-first approach and leveraging insights from both the agency and client sides, I aim to foster lasting partnerships and deliver impactful marketing solutions that align with business objectives.

• Cultivated partnerships with industry leading platforms like Google, WordPress VIP, and Klaviyo to augment service capabilities. • Spearheaded comprehensive agency strategies and campaigns that propelled stong revenue growth over a 6-year period. • Restructured agency for scalability, implementing SOPs, project management tools, and transitioning to a profitable recurring revenue model. • Managed P&L, budgeting, revenue recognition, and financial monitoring to streamline operations and boost profitability.. • Led high-performing teams across creative, development, and digital marketing, providing strategic direction and fostering innovation.

• Provided strategic account management and consultative guidance to multinational enterprise clients in sectors like entertainment, manufacturing, technology, healthcare, and financial services. • Spearheaded upsell initiatives to expand service offerings within key accounts, resulting in strong year-over-year revenue growth. • Nurtured new business opportunities through strategic partnerships, referrals, and targeted lead generation campaigns, contributing to a sizable increase in new client acquisitions. • Developed trust-based relationships with client POCs by delivering problem-solving marketing solutions and ensuring smooth execution across agency teams.

• Acted as liaison for prospective clients going though the sales process• Nurtured prospects into leads through a pressure-free consultative process• Determined realistic work scope based on prospects' timeline and budgets• Crafted comprehensive proposals for prospective clients• Setup and managed the firm's marketing automation platform, HubSpot• Assisted the owner in sales strategies and methods• Worked with our internal production team to generate sales collateral and campaigns• Established and administered Salesforce (CRM platform)

• Acted as a single point of contact for retainer and project clients • Managed clients representing over $500,000 in yearly revenue• Developed strategic marketing plans for clients • Delegated client work to the creative and marketing services teams • Worked with the production manager to balance priorities and workload • Held weekly meetings with clients to review schedules, priorities and upcoming projects• Rapidly gained domain expertise on my clients' wide-ranging industries • Served as an outsourced product manager as needed • Created monthly marketing reports for clients • Strategized and managed new product and service launches • Created and implemented advertising plans including schedules, ad buys and rate negotiations

• Planned and implemented integrated marketing campaigns • Provided strategic planning for clients• Worked with the client and product team to set goals, timelines and budgets for special projects• Provided creative direction for branding and advertising campaigns

• Crafted a comprehensive US based marketing strategy• Tracked and analyzed all marketing efforts to adjust strategy as needed• Established a company-wide timeline for new product releases• Supervised tradeshow activities for all product divisions• Managed display design, contracts and logistics for 20-30 workshops and tradeshows• Developed branding continuity between four distinct product divisions• Engaged opinion-leading physicians to realign marketing and sales efforts• Provided the international headquarters in Germany with deep insight into the US market• Coordinated efforts with Canadian distributors to expand the brand’s reach• Managed marketing/sales internship program through training and continuous involvement in team projects

• Identified market trends to promptly adjust product strategy• Analyzed market requirements and developed detailed new product requirements • Successfully launched numerous product lines into the US market• Developed a strategic, full-lifecycle product marketing plan• Created collateral such as catalogs, product brochures, posters, direct mail pieces and sales sheets• Designed a Clinical Protocols Handbook for Hospitals, a first of its kind clinical document at ATMOS• Created and managed a Clinical Advisory Panel for ATMOS product and documentation feedback• Designed advertisements for medical journals and tradeshows• Prioritized directives from multiple managers, through effective time management• Played an instrumental role in negotiations of several multi-million dollar OEM and distribution agreements• Worked closely with the regulatory department to move new products through the FDA 510(k) process• Coordinated marketing efforts with international peers in our German Headquarters and global subsidiaries

• Evaluated client's marketing goals and developed actionable strategies• Set budgets and timelines for marketing projects completed both in-house and outsourced

• Contributed to a 41% growth of the business• Lead multiple marketing campaigns promoting their distinctive product lines• Designed their cabinetry website as well as various product catalogs, flyers, posters and logos• Conducted expansive market research for potential entry to new regions of the US• Created sales programs to promote an increase in referrals as well as promotional events