I am a results oriented & ROI obsessed Marketing Professional with over 25 years’ experience in retail and FMCG Marketing. My key skills are business strategy, brand marketing & digital strategy. Over the year, I have been involved in many aspects of marketing – brand management, social media marketing, omni channel & e-commerce marketing and CRM & loyalty marketing. In my recently launched strategic consulting venture Knowetic.in, I focus on helping SME entrepreneurs re-engineer their business for efficiency & offer strategic marketing solutions that deliver ROI. In the Covid world, I help my clients digitise their customer journey and sales funnel, delivering exceptional results. Think 5x! I help young brands create their identity and shape them right for their target customer. In my previous assignments, I have handled the digital marketing for digital assets which included 23 social media handles and 6 websites to deliver traffic and engagement. I have also worked on global brands like Vision Express and been part of the global marketing team covering 44 countries for integrated campaigns. In my advertising career I have had the priviledge of being the team that has launched brands like Sunfeast, Mint-o & Candyman as well as worked on Unilever businesses. I strongly believe that no problem is unsolvable, if we are willing to adapt and pivot. I have always been a team player and demonstrated strong leadership and inter-personal skills.I am a guest lecturer at leading management schools and a speaker at forums on marketing, retail and diversity. My personal recognitions are:• Top 50 Retail Minds at the Asia Retail & Shopping Centre Congress 2019 & 2020 (2 years in a row)• LinkedIn Content 50 List for 2018 Powered by Paul Writer.• Top Content Marketers 2017 at Paul Writer Adobe Digi 100. • 50 most Talented Retail Professionals at the Asia Retail Congress 2014.