Manages all things creative for brand. Photoshoots, web design, social media, GTM strategy, entertainment/influencer seeding + relations, project creation and management, special collaborations, budget management, etc.,

Manage entertainment asset identification and usage to support Brand positioningManage talent search and acquisition, including contractual negotiation and executionManage entertainment asset presentations for team, executives, and key milestone meetings.Ensure that relationship between artist and brand is managed with respect to artist desires, and prioritizing brand needs.Manage product seeding to artist and their respective team.Create and maintain relationships with entertainment agenciesCollaborate with key markets to support entertainment asset needsManagement and execution of asset activation plansManage and allocate asset usage across Business Units and brand strategy

Responsible for developing and executing marketing strategies that drive sales and enhance brand presence within retail environments.Collaborated with cross-functional teams to design and implement in-store promotions, visual merchandising, and customer engagement programs. Analyzed market trends, customer insights, and store performance to optimize marketing efforts, ensuring alignment with brand goals and enhancing the overall shopping experience to increase foot traffic and customer loyalty.

- Enhanced owners effectiveness and efficiency by providing support in all areas of opportunity.- Planned, managed, assisted, & coordinated all company events, shows, special collaborations, in- store events, collaborative parties, etc.,- Managed budgets, travel, invoices, collaboration execution, influencer outreach and relations, communication and correspondence with all clients and PR.- Produced and coordinated all Look book, Line sheet shoots. - Managed Web Buys & Seeding Buys per season & implemented VIP/Seeding Program per delivery- Excelled in drafting unique GTM campaigns per quarter to drive sales with varying budgets.

- Assisted in planning and organizing production schedules.- Assessed project and resources requirements.- Managed, negotiated and agreed to budgets and timescales with clients and managers.- Determined quality control standards, oversaw production processes & re-negotiated timescales or schedules as necessary.- Maintained Client & Account relationships.

- Excelled in building and motivating management and core employees.- Developed entry level associates to leadership positions.- Managed payroll, controlled inventory, met all sales goals, built depth, controlled costs, used retail execution process to impact store profit and promote.- Worked within a week-month timeline.- Implemented company and store sales strategies.- Possessed high ability to identify where others and self are struggling and take appropriate action to improve where needed.

Being able to run a store at all times while training sales associates and assistant managers, managing payroll, controlling inventory, maximizing sales, having great housekeeping, visually merchandising a store with little set layout, and having the best sales and stats in order to make sales goals every day

Utilized strong interpersonal and communications skills to serve customers; received employee of the month award on numerous occasions. Used basic merchandising skills to drive sales, managed self to be accurate and timely on register