• Created marketing, PR, and trade assets for MMGY Global, the world’s leading travel and hospitality marketing agency. • Developed projects and marketing campaigns for international tourism board and resort clients including Australia's Northern Territory, Visit Costa Rica, Visit La Paz, the Japanese National Tourism Organization, Nanuku Resort Fiji, and Alisal Luxury Dude Ranch. • Led event planning for La Paz's West Coast trade roadshows by securing venues in cities such as Los Angeles, San Diego, and Seattle, and communicated directly with the client in Spanish to confirm details such as menu selections, the event run of show, and additional vendors including photo booths and entertainers. • Drafted PR pitches, media alerts and invitations for clients’ upcoming events and new launches, and utilized Muck Rack to create media lists on Google Sheets consisting of journalists best fit to cover client stories. • Analyzed social media performance from influencer press trips in Northern Territory Australia, and created social media calendars for the tourism board on Facebook - highlighting upcoming events, holidays, Aboriginal culture, and other unique destination features.

• Launched WiB's new social media column, 'Women of the World', featuring stories of impactful and motivation women whose stories inspire across borders and cultures. • Conducted research, written interviews and virtual interviews with two women, one from Afghanistan and the other from South Africa, about their journeys in female empowerment, activism, and business leadership. • Created 60 second informational Instagram reels for the WiB Instagram page, keeping within the WiB branding guidelines, to share these inspirational stories with Bocconi students, faculty and alumni.

Created a digital and social marketing strategy for Six Gldn, a popular clean beauty Korean skincare brand.

• Developed trade marketing strategies and sustainable tourism consultancy services for Italy-based and international clients such as Discover Philadelphia, Qatar Tourism, Visit Piacenza, and foreign-based luxury resorts. • Collaborated with travel agencies, international and Italian-based Tour Operators (ITO's) to draft partnership contracts and create marketing campaign Excel spreadsheets which included details such as budget breakdowns, timelines, campaign strategies, and KPIs. • Conducted routine market analysis of the middle eastern tourism market and created monthly market trend and competitor news reports for key clients like Qatar Tourism. • Compiled 450+ rows of data consisting of the agency's media and influencer connections onto a detailed Google Spreadsheet to be used as a resource for future marketing and PR campaigns.• Communicated with trade account managers to draft PowerPoint decks for client presentations and pitched project proposals which included data, market analysis and recommendations in a digestible format.

• Wrote 20+ radio and TV advertisements in both English and Spanish for July – September 2023, and collaborated with creative teams to schedule ads using gantt chants, edit and traffic ads to media partners. • Created a physical and digital (Excel) inventory management system for 4,500+ (more than $50,000 worth) of marketing products. • Drove revenue by sending weekly marketing email communications to Padres fans, including coordinating with MLB to create ticket guide and promotional messages relating to upcoming games, ballpark events, and player news. • Performed email analysis on membership and ticket guide emails, analyzing metrics such as open rates, click-through rates, leads generated, and revenue generated. Presented findings in data (Excel) and visual formats (PowerPoint) and creating recommendations for senior staff to improve email marketing strategies. • Utilized project management and marketing resources like ClickUp, SharePoint and Iterable to collaborate with membership, sales, special events, and creative teams on upcoming projects and cross-functional campaigns, contributing to 2023 summer's 30+ ballpark sellouts (40,000+ tickets sold) in a row.

• Conducted extensive research about community-based tourism, the decarbonization of air travel, emerging tourism trends (digital nomads, nature-based tourism), and country-based tourism initiatives within the APAC region and accumulated findings into 25+ research summaries. • Completed routine analysis on PATA's digital presence including their social media (IG, TT, Linkedin) and website, and brainstormed methods with the marketing team to increase online visibility. • Developed and designed a complete personal website using Wix for the PATA CEO and assisted with website revamp for selective PATA campaigns. • Drafted press releases for PATA’s weekly newsletter.

• Managed influencer and brand partnership collaborations using a variety of digital and CRM tools including Shopify, Dovetale, AirTable, Klaviyo, and MailShake.• Targeted and contacted 50-75 Instagram and TikTok influencers per week for collaborations using outreach tools such as Dovetale and Modash. • Collaborated with NOLEO's founders and partners to manage brand partnerships and acquisitions.• Supervised NOLEO's TikTok and Instagram accounts by creating content and regularly posting influencer collaborations to increase the brands social visibility and digital presence.

• Created a futuristic retail experience for customers in Reformation's tech-forward, sustainable La Jolla location.• Styled customers in casual, business professional, and bridal pieces and delivered product recommendations based on customer needs and desires.• Conducted operational tasks including managing inventory, steaming clothing, and processing biweekly shipments.• Utilized advanced point-of-sale technology to generate cashless and/or web-based sales.

• Conducted user and customer experience research through virtual focus groups, public chat rooms, and consumer analysis.• Managed and moderated the brand's Discord channel by interacting with customers in both general and private chatrooms and conducting data analysis on engagement and customer opinions.•Sourced photographers, photography agents, and models for new campaigns and clothing collection shoots.• Utilized CRM tools to organize, maintain, and track influencer collaborations for collection pushes like the 2022 Spring Swimwear Collection.

• Increased the brand's social media impressions by 1 million+ impressions by motivating influencers to promote the brand at influencer events.• Brainstormed, planned, and organized monthly influencer marketing events with activities, food and beverage, decorations, and Cider clothing for influencers to style. • Collaborated with event planning experts to conceptualize and decorate the venues for influencer events.

• Completed industry-specific (marketing) training and assessments focused on developing technical skills, institutional knowledge, and attention to detail • Received coaching and online instruction to achieve targeted interview, technical, and professional developmental goals• Learned business fundamentals to compete successfully for internship opportunities

• Created and presented four deliverables with a consultant team to ReSiMar, a watershed regeneration NGO operated by Playa Viva.• Communicated virtually with the client to present extensive recommendations tailored to ReSiMar's mission statement, the project's objectives, and our research findings.• Collaborated with numerous digital marketing and crowdfunding experts to present professionally practiced marketing and crowdfunding strategies. • Conducted in-depth financial analysis and market research to create a comprehensive database of funds, benchmark analysis, crowdfunding strategy, and digital/email marketing campaign for the organization.

• Collaborated with my consultant team to gather, analyze, and interpret market-entry research for a market expansion client project.• Presented two market entry deliverables to a locally-based entertainment financing start-up.

• Researched international organizations, global media, universities offering tourism degrees, and tourism boards; compiled data in Excel spreadsheets for Travel Consul’s international tourism survey list.• Collaborated with the company’s director to design their new website, focusing on the aesthetics and user-friendliness.• Translated small articles and sections of the organization’s international COVID impact on tourism survey from English to Spanish and English to Mandarin, that was sent out to 1000 top tourism organizations.