As an experienced experience strategist, I excel at setting up the infrastructure and underlying rationale necessary to reach customers and generate the needed results. Contact me via jeroen.grit@gridd.nl to have a chat on how I could support you.When working on your customer experience, are you, like many others, having difficulty balancing both customer and business needs, while including the demands of their environment as well?As a behavioral science professional and passionate CX strategist and designer, I love crafting the ideal machinery, both technical and organizational, for delivering a top-class customer experience. Every environment has its specific challenges. By applying generic design principles complexity can be reduced and the focus can be brought to bringing the performance to the next level.My background in communication science and research experience in the area of new media research and design, combined with my passionate and energetic attitude, have helped me to become an important asset in many large global marketing change programs. I have worked for companies such as Royal Philips, Philips Lighting, NXP, Atmel, Marvell, Pentair, and Twente University.I live in Utrecht with my family and enjoy the sport of cycling and meeting friends in the city.