Jeroen van Erp graduated from the Faculty of Industrial Design at Delft Technical University in 1988. After graduation he started as a freelance designer. In 1992, he was one of the founders of Fabrique in Delft, which positioned itself as a multidisciplinary design bureau. He established the interactive media department in 1994, focusing primarily on developing websites for the World Wide Web - brand new at that time. Under Jeroen's joint leadership, Fabrique has grown through the years into a multifaceted design agency. It currently employs a staff of more than 100 artists, engineers and storytellers working for a wide range of customers: from supermarket chain Albert Heijn to the Rijksmuseum.Fabrique develops visions, helps its clients think about strategies, branding and innovation and realises designs. Preferably cutting straight through the design disciplines, so that the traditional borders between graphic design, industrial design, spatial design and interactive media are sometimes barely recognisable. In Fabrique's vision, this will be the only way to create apparently simple solutions for complex and relevant issues in future. In recent years, the agency has won more than 130 prizes and nominations in the Netherlands and abroad. Fabrique also opened offices in Amsterdam in February 2007 and in Rotterdam in 2012.Jeroen is currently innovation strategist and founding partner. He is as a strategist and concept developer closely involved in various projects including ones for the Design Museum in London, Schiphol Airport, the City of Agra (India) and the Dutch Design Week. Between 2015 and 2021 he was a full professor of concept design at the Faculty of Industrial Design Engineering / Delft University of Technology. He is the chair of the supervisory board of Eurosonic Noorderslag and chair of the board of the Hit the City festival in Eindhoven. Since 2023 he writes for OOR music magazine.