• Uses financial data and commercial principles to make strategic choices and set targets on Remy Cointreau portfolio volume, profit, GI and Marketing Spend by brand to maximize returns in line with 5 year stretch ambition• Influences price proposals to optimize return (short and long term)• Regularly undertakes cost, benefit and risk analysis versus key competitors to manage value chains and detailed P&L that delivers competitive advantage prioritize options before developing 2-3 year brand related strategies• Leverages consumer and customer insights to identify changing strategic business opportunities• Leads and coach teams to develop integrated and impactful brand strategies aligned to portfolio strategy and long-term business and principal targets• Leads team to influence consumer-centric brand bibles that increase differentiation between brands, delivers against the brand role in the portfolio and maximizes business growth.• Understands key customers per channel, their needs and marketing platforms and applies this to operational planning• Leads team to develop integrated TTL toolkits that deliver against Attract, Interact and Act principles (aligned to principal standards)• Regularly reviews performance against targets to deliver stretch results• Understands causes of performance trends (why behind the what) and drives course corrective action aligned to Portfolio & Brand Strategies accordingly• Full understanding of competitor activity in market, and the ability to recommend according shifts in activity plans to deliver against short- and long-term ambitions• Lead team to meet agreed timelines and delivers on commitments within agreed budget value generation potential• Able to manage teams across innovative initiatives from ideation to implementation, keeping focus and drive throughout – including building on failures to ensure success in future• Re-engineers or creates new processes and systems to get around obstacles in meeting ambition

Achievements:• Developing brand new strategy for new portfolio (Gin, Vodka, and Liqueurs)• Developing new positioning, and creating new Corporate Identity for the Brandy Portfolio• Rolling out new positioning, and Corporate Identity into different geographical markets (SA, Kenya)• Launching a new Spirits range in Africa (Kenya, Ghana, Tanzania, Uganda and Nigeria)Scope of Work Done: Developing and growing the Cognac, Gin, Rum, Liqueurs, and Whisky brand portfolio with my team and key stakeholders.• Developing Trade Marketing executions with local distributors in East and West African markets• Strategy development, including social media• Engage with various external agencies, and internal stakeholders• Implement and drive channel activities with Customer Marketing department• Ensure on time and full execution of marketing plans and marketing calendar• Implement a solid social media strategy of all brands in portfolio• Develop and execute BTL and Digital value-added measurable marketing campaigns• Manage budget across portfolio• Implement and executing main market strategy• Driving sales volume• Manage and leverage Sponsorships• Develop bespoke gifting all channels• Innovation/packaging development – Point of Sale (POS/ROI) development

Achievements:• Launching of new Luxury Project for Distell• Increase distribution, sales and visibility of Bain’s in the main market in short space of time• Improved brand health measures• Established the Bain’s brand in main marketScope of Work Done: • Work with various stakeholders – Creative Agencies, CRM, Media Buying, PR & Research Trade Marketing, and Sales• Drive marketing excellence and strategy for Bain’s Whisky, Oude Meester, and Van Ryn’s Brandy• Implement and execute a new Luxury focused Trade Channel strategy through TLO, TAO, and selected outlets• Implement and drive Trade Channel activities with Trade Marketing department• Ensure on time and full execution of marketing plans and marketing calendar• Implement a solid social media strategy of all brands in portfolio• Develop and Execute ATL & BTL value added measurable marketing campaigns• Manage budget for cross functional activation execution• Implement and executing main market strategy• Driving sales• Manage and leverage Sponsorships• Develop bespoke gifting all channels• Innovation/packaging development – Point of Sale (POS/ROI) development

• Repositioned Oude Meester as a premium brandy.• Sponsorships: Aligned strategic partners Mercedes Benz and Bokeh Fashion Film.• Minimized write off cost to brand for the fiscal.

Achievements:• Sponsorship: Negotiate and managing Klipdrift partnership with Nedbank Golf Challenge.• Sponsorship: Negotiate and managing Klipdrift partnership with Springboks.• Sponsorship: Aligned Klipdrift with MTV Base with Golden Beats sponsorship.• Launched Klipdrift & Cola in 440ml can.• Despite an economic downturn still managed to increased promotional events which attracted high calibre clients.

Achievements:• Developed local suppliers.• Savings on Savanna national cycle.• Procured main market related merchandise, which was the first for the brand at the time.

• Developed local suppliers.• Savings on Savanna national cycle.• Procured main market related merchandise, which was the first for the brand at the time.