I arrived from Paris in 1996 and started AE Productions with Stephane Cohen (my cousin); we became pioneers within the South African music scene as we revolutionized the music industry when partnering with Yfm, bringing out top international artists for the first time in SA (Carl Cox, Roger Sanchez, Little Louis Vega, etc.). We also created the “Dreamscape” property (the largest NY event for 7 years) that evolved into producing shows on stage like the "Metro Music Awards”. As a result, our reputation within the event space grew quickly then we went onto opening the "La Suite"​ restaurant and the infamous "Club Vogue" in Rivonia in 2002.After the sale of both businesses, I opened the experiential agency “Offlimit Communications" OLC and built the client base from scratch. Finally, 20 years later, we cement our position as the leading “experiential agency” in South Africa and Africa.We create ownable long-term activation assets with strong creativity and strategy at the core to truly build and grow brands.

experiential TTL advertising company