Jerome Smith Email & Phone Number

Orlando, Fl, Us

Hanover, Md, Us

Lead User Experience designer working with product owners and project teams of analysts and engineers to translate business needs into user requirements that guide UI/UX enhancements of an improved and modernized future state Rebates application.

Direct creative services, ensuring timely delivery per budget to facilitate clients’ success. Strategize and consult with clients’ c-level, agency partners and in-house Creative, Marketing and Web Services Teams (designers and developers) throughout projects to assess goals (e.g. branding, core offerings and CTAs, competitive audits, e-commerce revenues, lead/demand generation), establish project timelines & milestones, ensure brand consistency and achieve consensus among internal & external stakeholders.Create brand positioning and geo brand strategies, content messaging, custom graphic/illustration solutions, brand style guides, wireframes, layout/brochure templates, style master pages, external messaging and value-add. Use Joint Application Design (JAD) and Agile to deliver next level enterprise digital/web solutions & marketing campaigns that improve effectiveness and content engagement of across all communications platforms, including advertising, social media and email marketing.

Irvine, Ca, Us

Lead creative process for agency’s top accounts such as city tourism/economic development, state initiatives & nonprofit organizations. Align creative (digital &, traditional), to clients’ branding, identity and target market demographics. Create brand style guides, style master pages, wireframes and templates. Review and approval all deliverables. Use Agile to drive development projects.

Mclean, Va, Us

Directed all creative services, strategic branding and UI/UX from conception through delivery for domestic eSolutions clients. Led Creative Services Team of 15 via guiding to improve design skills and ensure timely completion of clients’ deliverables. Presented white papers as well as conducted workshops on usability, UX, and Brand Strategy to designers and developers. Encouraged team building, knowledge sharing and workflow integration between both front-end and back-end team members. ► Won Executive Approval: Creative Team to function independent business unit.

Us

Managed start-up growth of Creative Services Division for two office locations with over 40 creative, new media and interactive design and production professionals. Led requirements gathering efforts and project kick-off meetings to understand client’s needs and goals. Created business engagement methodology for securing 75% of revenue -- coined as Creative Visioneering.Responsible for directing visual communications strategies for ebusiness applications on Internet, Intranet, and Extranet environments. Developed the creative delivery environment, functional team model, and creative engine that produced Etensity corporate logo design, brand identity, and award winning interactive flash presentations and user interface designs for world class e-business applications. Provided creative strategy and tactical and implementation oversight to project delivery team.

Provided brand strategy and marketing communications consulting to CEO, VP, and Director levels of multiple divisions within ATS, as well Appix, Inc., an ATS subsidiary. Redesigned Corporate Identity and Tagline, which was developed into architectural signage on corporate offices and on all products. Provided creative direction for Graphic Standards Manual, Executive Marketing presentation tools and Internet and Intranet site redesigns

Us

Lead and managed design teams that executed marketing initiatives, e-government internet marketing campaigns, human resources marketing collateral, and internet, intranet and extranet web design and development. Creation of Human Resources brochure series; Internet/Intranet Technologies and the Government marketing campaign; included posters, advertisements, and web site development. Earned Best In Virginia Award; International Association of Business Communicators (IABC) for a human resources marketing campaign.

Provided visual communications consulting services to medium to large size Information Technology and Telecommunications companies. Primary focus areas of corporate identity, strategic marketing, executive/multimedia sales presentations, and web site development. Produced t-shirt and bandanna designs pro-bono for the Arthur Ashe Foundation for the Defeat of Aids. The t-shirts are sold annually at the U.S. Open Tennis Championships in Flushing Meadows, NY.

Atlanta, Us

Provided visual communications consulting to MCI Mass Markets, Communications and Events Division. Gave creative direction to local design firms, as well as MCI Creative Services, and ensured production quality control of print runs up to 10,000 items with tight scheduling deadlines. Also designed and developed Executive multimedia presentations and briefings. Created theme related identity logos, and creative design for promotional print materials and recognition programs.

Washington, District Of Columbia, Us

Responsible for creating promotional graphics and commercial quality animations for the live show, "Broadcast House Live." Managed the design and production of printed materials and created station identification animations. Created graphics and animation for the 4:00 p.m., 5:00 p.m., 6:00 p.m. and 11:00 p.m. newscasts.

Rockville, Md, Us

Provided visual communications and graphics support to software engineers, Business Development and Corporate Marketing Divisions. Designed the corporate logo and identity for CTA, which was developed into architectural signage on corporate offices, building exteriors, and on all satellites. Implemented first marketing/graphic support system and nominated for the Special Achievement Award for designing first digital 1990 Annual Report and Corporate Awards Program.

Produced groundwork design for the agency design studio. Assisted the design director in preparation and creation of layouts and mechanicals for creative projects including Publix Supermarket pitch. Began internship as Junior in College, providing marker comps and freelance design.